Dubai Land' is a huge entertainment and leisure complex, in terms of investment, size and attractions. More ambitious than any entertainment destination in the world, it intends to become one of the most visited places in Middle East and worldwide. The objective is clear, become a new leisure place in the world and attract over 15 million people per year while ensuring a quality experience for everyone, no matter the age, nationalities or activities they like. Confronted by the selling out of its oil wealth, Dubai needs to diversify its economy. Indeed, its oil reserves will dramatically lessen and finding a way to expand itself is the new stage for Dubai to face. Moreover, shareholders expect 15 % return on their 70 billion investments.
[...] Moreover these people have to be senior for 2 reasons: first they can be more experienced and secondly they will impose more respect, which can be beneficial to the Dubai land project. Operation When Dubai land will open, all attractions will not be ready because project's end is planned around 20015 2018. Some buildings and attractions will still be under construction so it is important to find a way not to disturb the visitors during works. A solution could be install large signs that enables to hide the work but also to inform visitors about what is under construction and when does it open. [...]
[...] The only way to guarantee a same service quality is to have a same and unique guideline. A team should be created with employees coning from different entities in order to ensure common regulation and running. This team will manage central data management by creating a unique card that enables customer to access park, hotel and for example purchase. Moreover, the size of the project allow all partners, if they work together to be heavy in purchasing negotiations. They need to centralize their purchasing function, in order to reduce their costs. [...]
[...] - Organization: this will centralize all running, operation concern of dubailand - Finance: his team will manage all expenses and revenues of Dubai Land How would you obtain consistent and high levels of customer experience in the design and running of Dubai land, in a situation where a big chunk of the destination is managed by others? W e can define partners: third parties investors, which built and entrust operators to run different components. In this case we can deplore the lack of link between them and Dubai land. [...]
[...] First they have to ensure that they dispose of enough workers to accomplish on time and in order to secure them, and at the same time increases fundamentally speed of construction, workers should work overnight. If needed, they may hire more people, as we explained, even if it is more expensive it will enable to keep credibility to external parts. Core of the project is credibility. They can't allow themselves to lose it. Been late means have impact on Dubai land's brand around the world: first investors will be dissatisfied, but also partners like Universal studio. [...]
[...] Or in Dubai vision, the first step is “doing better what we do the best” i.e. tourism and logistics. Horizon 2 is to diversify the economy. If they fail in this project, all future of country can be call into question, and this is not good for Dubai land project neither for state. That's why Dubai land can exert pressure on the State in order to increase infrastructure delivery. What will happened if state promises to deliver infrastructure, Dubai land project is finished but nothing can work because there is not finished roads or enough electricity to cover the huge demand? [...]
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