GrandOptical is an affiliate of Grandvision. There are 120 total chain stores in France and Europe and an office at St Quentin in Yvelines. These stores are primarily located in shopping malls. These are opticians whose specificity is to provide ready eyeglasses in one hour. The customer then has the time to do other tasks before getting his glasses.
This is the main characteristic of the chain, and their main selling point. They speak of "express service". The secret of service in one hour at GrandOptical is the laboratory. Integrated and super equipped, it alone occupies 1/3 of the space in each store. The lab has 8000 glasses in stock: enough to equip every year 500 000 eyeglasses and sunglasses, and 160,000 watches in hand and serves 2 million customers.
Being one step ahead is also the unique selling point of GrandOptical, and it offers a wide choice of glasses, advice ("And why not contact lenses?") and help (low vision and problems of poor vision). GrandOptical offers about 3500 frames in the store (about 6000 for the mega-store on the Champs-Elysees), which are grouped under a hundred creative and avant-garde brands. The store is convenient and encourages self-service.
The frames may be tried easily, and one may get advice from the salespersons that are readily available in the store. In short, we have the freedom to decide freely!
The shop is open from 9:30am to 8:00pm on six days of the week. The shop remains closed on Sunday. GrandOptical employs 14 people. Ten of them work full-time for 35 hours, two work 14 hours and two work 28 hours.
Generally there are 8 to 9 employees in the shop per day, including the 2 in the lab during the week. On Saturdays there are 10 to 12 employees in the shop, including 3 in the lab. Of the 3 in the lab, one is engaged in producing, the other in assembly and the third in repair.
Versatility is sought and cultivated in the store. The lab technicians are familiar with the sales techniques and they know how to sell a product to the customer. However, everyone prefers to remain confined to their primary functions. Most have a BTS optician's degree. The law requires that they always have this degree physically. These graduates are trained to be versatile.
GrandOptical also hires employees who are do are not recipients of this degree. Each of these employees receives additional training. In the lab, it is imperative that everyone knows how to ensure the maintenance of machines and troubleshoot common faults.
Tags: GrandOptical, management of business according to GrandOptical, operational management in GrandOptical
[...] blocking 9. preparation for fining 10. Tools Fining polishing preparations 12. polishing 13. Special polishing 14. Anti-reflection coating 15. glass control 16. final inspection c. Time Management d. Mapping the supply chain Production Line 2). [...]
[...] The success was immediate. So much so that the decision to wait a year to open a second store was abandoned. Everything then connected quickly. End of 1989: four new stores opened their doors, and six months later, GrandOptical opened 11 stores April 1991: GrandOptical settled on the most beautiful avenue in the world: the Champs-Elysées. Winter 1999: the store of 500 m2 on one level, going over 1,000 m2 on 3 levels, earned its stripes as a megastore. d. [...]
[...] The customer then has the time to do other things before retrieving his glasses. This is the main specificity of the chain and their main selling point. They speak of "express service" The secret of one hour at GrandOptical is the laboratory. Integrated and super equipped, it alone occupies one third of the area in each store. The lab has 8000 glasses in stock: enough to equip 500,000 eyeglasses, sunglasses 160000 watch in hand and serve 2 million customers every year. [...]
[...] Today, once treated, the glasses are placed in pre-addressed packages on behalf of five other stores in the Rhône- Alpes region and stored in envelopes. Then they either go the next morning or the following morning. The carrier comes every two days. Communication Communication problems were mainly faced at the beginning, when the control system of Bellecour was established. It was primarily a problem of understanding of the new system by the technicians involved. Confusion between glasses for another Grand Optical glasses and for clients of the store took place. [...]
[...] In each laboratory one must know maintain machines and solve the most common failures c. History of GrandOptical Daniel Abittan and Michael Likierman founded Grand Optical in 1989. Since 1981 they had been running a chain of stores that aimed to develop customer photos in 1 h. They imported the concept from the United States. In 1989, while traveling in the United States to get new ideas, Daniel broke his glasses. Strolling through the streets of New York, they realized that opticians had accomplished the feat of making glasses in 1 hour. [...]
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