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Case studies in management 151 to 180

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30 May 2012
pdf

Analysis of the toy industry

Case study - 9 pages - Management

In the current economic situation, the lexical field declines through many adjectives such as unemployment, or crisis. The world is in an uncertain climate for the economic part but the social part too. It is during the Christmas period that we can forget theses bad news. The magic of Christmas...

23 May 2012
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Analysis of the Days Inn Worldwide Franchise Program

Case study - 2 pages - Management

Days Inn is an American motel chain that was founded in 1970. Part of the Wyndham Hotel Group, the main aim of the chain is to provide good accommodation at the best possible price. Days Inns motels are not only situated in America. There are Days Inns in other countries such as...

07 May 2012
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Risk management: Danone

Case study - 15 pages - Management

Risk management is about choices and decision-making. Choices and decision the company makes are totally dependent on its risk profile. Its risk profile can be risk averse, risk neutral or risk seeking, it depends on the company strategy in terms of risk management. Risk management...

29 Mar 2012
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Changes to ISO 9000 in the 2008 revision

Case study - 10 pages - Management

Organizations need to respect standards in order to “do the right job”, i.e. manufacturing their products or services in a way that customers will agree with. That is why the International Organization of Standardization (ISO) has been created, on 23 February 1947. Its headquarters are...

21 Mar 2012
pdf

Case study: Green Kitchen

Case study - 8 pages - Management

What is distinctive with respect to alternatives on the market? -Reduce environmental impact: smart and eco-efficient appliances, interconnection between the appliances allow to avoid water and energy wastes. -Save up money and time: for example time with the handy-dandy ressource assistant to...

09 Mar 2012
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Strategic management analysis: Puma

Case study - 45 pages - Management

“The environment is what gives organizations their means of survival. It creates opportunities and it presents threats. The future can never be predicted perfectly, it is clearly important that entrepreneur and manager try to analyze their environments as carefully as they can in order to...

12 Jan 2012
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Software Review

Case study - 2 pages - Management

Facebook has turned into the place where people from around the world exchange ideas and keep in touch. The contact with friends and unknown users of the world has become easy due to Facebook. However, the Facebook app store is also a major part of this application. Today ample things are...

02 Nov 2011
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Corporate Compliance Plan

Case study - 7 pages - Management

Business ethics and social responsibility affects customers, businesses, shareholders, and the reputation of the organization. A business that is dishonest can cause harm or even send an individual to jail. Several forms of doing business are through sole proprietorship, partnership, and...

02 Nov 2011
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Workplace observation

Case study - 6 pages - Management

Businesses' cultures define the group dynamics and personal interactions of an organization by setting rules that are verbal and nonverbal for all to follow. These organizations use an employee handbook, human resources and team meetings to reinforce the behaviors and expectations of a company....

02 Nov 2011
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Company motivation profile

Case study - 6 pages - Management

PetSmart is the number one retailer of pet food and supplies. It has around 825 stores in the United States and Canada. PetSmart was founded in 1987 and is headquartered in Phoenix, Arizona. PetSmart stores offer obedience training and they have grooming for animals offered in many store....

16 Aug 2011
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Louis Vuitton-A report on the launch of a new fragrance

Case study - 30 pages - Management

The revenue of the division Perfumes and cosmetics was 1.441 million euro in mid 2010. As we can see between 2008 and 2009, the revenue went down owing to the economic crisis, but since the end of 2009, revenues have registered an upward trend. This growth is due in particular to the new products...

27 Jun 2011
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The Coca-Cola Company: Business model and implementation in China

Case study - 5 pages - Management

The Coca-Cola Company is one of the largest producers of soft drinks and syrups, as well as the world's biggest producer of juice and juice-related products in over 200 countries. Coca Cola has around 93,000 employees and sells over 3,300 beverages. It has six operating segments: Eurasia,...

10 May 2011
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Unilever: Corporate Sustainability Report

Case study - 9 pages - Management

Sustainability has become the buzz word in many companies and industries in recent years. All major organizations operate some form of sustainability program, as there will be certification of the amount of documentation on their website. But most of them also publish their responsible attitude...

20 Apr 2011
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Motrin's Mommy Headache: A Lesson in Social Media Experimentation

Case study - 2 pages - Management

“Brands are delicate things, but social tools exist not only to hear bad news but to engage even that part of the crowd which has made it clear you have tripped up — maybe, especially that niche.” This quote essentially summarizes how Johnson & Johnson should have...

14 Mar 2011
pdf

Intercultural Management - case of Bodega Torres

Case study - 10 pages - Management

Intercultural Management covers a very large sample of activities related to companies. Its tools can be used in all areas of management, including Communication, Human Resources, Marketing, Negotiation and Top Management. It allows us to easily recognize the different cultures surrounding us...

22 Feb 2011
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Strategic Management: Club Med

Case study - 7 pages - Management

Building your career is like building your home and one of my goals is to create a new business in the tourism sector. That is why I conducted my study on the French company Club Mediterranean. This company exists worldwide and in some of the most exotic locations. In this analysis, I...

16 Feb 2011
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Establishment of SAP on the market of company management software

Case study - 3 pages - Management

An ERP (Enterprise Resource Planning) is modular and integrated software used to manage key business processes of an organization (sales and distribution, finance, production, procurement, human resources). It has two basic components: the database (shared) and modules (applications). Without...

16 Feb 2011
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Management of customer service

Case study - 3 pages - Management

A good attitude to a customer, mostly through good listening skills, indicates an active service oriented attitude. Thus, customer servicing personnel are advised not to talk along much but: • Be attentive to what the client says, • Ask questions and encourage them to respond • Pay...

16 Feb 2011
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The concept of quality in the company

Case study - 4 pages - Management

The word "quality" is increasingly used in companies, whether in the industrial, food or even in services sector. There are many concepts behind the notion of quality. The concept of quality has emerged following the emergence of plants. The craftsmanship was in decline and mass production became...

16 Feb 2011
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Case of Franco-Swedish cultural confrontation

Case study - 5 pages - Management

In this document we will look at a cultural conflict that arose between the two parties of a French and Swedish merger. This case was presented by Philippe d'Iribarne who is a French author and works at the LISE which is a research center that studies the interdisciplinary laboratory for...

16 Feb 2011
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Strategic management - the example of Google Enterprise

Case study - 4 pages - Management

Google is a company which was founded in 1998 in Silicon Valley by Larry Page and Sergey Brin. This company was built around the search engine of the same name, which is to say on the Internet. It subsequently developed its business around various Internet services. Segmentation...

16 Feb 2011
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Hotel Royal Mercury Crown Brussels - presentation, values and control systems

Case study - 4 pages - Management

Accor is the European leader and global group in hotels and services. Accor operates in 140 countries with over 158,000 employees. With nearly 4,000 hotels worldwide, it has progressed from budget to luxury hotels. Around the world, Accor offers tailored living to its clients....

16 Feb 2011
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Analysis of the structure of the Ups company

Case study - 4 pages - Management

The UPS Company was founded in 1907, and is currently the leading express carrier and largest package delivery company. As a multinational company, it is currently active worldwide and employed 430 000 people (including 2,000 in France), has 147 000 vehicles and 500 planes. It is the ninth...

16 Feb 2011
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Acquisition of Rossignol by Quiksilver

Case study - 29 pages - Management

This document studies the acquisition of Rossignol by Quiksilver for several reasons. First, these two companies are working on a sector that affect us directly in order to know the area of recreation and outdoor sports sector, also called as 'outdoor'. Thus this study directly target...

16 Feb 2011
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Joint venture between INPEX and NIOC

Case study - 4 pages - Management

During our second year of study at Inseec, we were taught a number of subjects including Business Ethics. To have a practical approach, we are conducting a study on the joint venture. In our case, we are interested in a joint venture between an Iranian company and a Japanese company. ...

16 Feb 2011
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Study of international management of Danone

Case study - 11 pages - Management

Danone aims to be the leader of the food market. Indeed, the group aims to become the world leader in the sectors of water, biscuits and fresh milk products. This choice is justified by growth in these three areas which are recorded above the industry average. It is also a strategic choice on its...

16 Feb 2011
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The communication strategy of Axe (2006)

Case study - 25 pages - Management

Axe is a dynamic brand in terms of communication and was chosen to analyze its advertising strategy. It is the name of a deodorant for men and is a product of the Unilever group in France in 1983. Today, the brand is a leader in the field of male deodorant, with a market share of 20%. It is sold...

16 Feb 2011
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The brand management and the example of Walt Disney

Case study - 8 pages - Management

The multinational company Walt Disney was founded in 1923 by Walt Disney. Today, it is one of the largest entertainment groups in the world. The company is located in the state of Delaware and is headquartered in Burbank, California. In 2005, the firm had more than 125,000 employees with a...

16 Feb 2011
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Resolution of the conflicts: the 8th element of a negotiation described by Fischer and Ury

Case study - 5 pages - Management

This essay does not aim to find the ‘fifth element' of negotiation that will save the world and Bruce Willis at the same time. In this paper we are looking for the eighth element of a negotiation which is aimed to resolve the conflict between two people. Fisher and Ury have given us seven...

16 Feb 2011
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Introduction to Technological Management: mobile telephony (2005)

Case study - 10 pages - Management

Initially, the mobile phone had limited technical resources. It was used mainly to call, and to send messages. With the development of the Internet, these phones have evolved and moved into WAP phones. Yet, the potential of this novelty has been limited: it has been extended to consultation of...