In today's economy, the importance of proper grammar and language becomes more prevalent as companies strive to gain market share and growth within their product field. Education within all societies at the present time is a higher priority than in past decades, and many companies require a minimum of a four-year college degree to obtain an interview. It is of extreme importance that the contents of a business letter be personalized to fit whoever the target audience may be. One must learn to alter a formal tone when it comes to business-to-business letters.
Learning to deliver the primary messages is critical to its success. The purpose of this paper is to analyze several business letters for content, clarity as well as the business ability of both sender and receiver. By learning to compose a business letter using this tone and properly conveying the initial message is a critical tool to the success of the business. The letters contained within were selected at random, and the analysis of each is included below.
[...] Suite 818 Houston, Texas 77487 Dear Mr. Eller: We are manufacturer of PVC Plastic Piping for residential and commercial use. I would like the opportunity to introduce our product lines to you for your consideration in the construction of the proposed replacement water system in the community, which you represent. I want to meet with you in person in accordance with your schedule, please let me know your availability and for your preview the product lines are shown on the website www.jmeagle.com I look forward to receive your favorable reply and look forward in establishing a business relationship with you. [...]
[...] Improving Business Communication Skills (4th ed.). : Pearson Education. [...]
[...] We hope that you will consider purchasing season tickets for next year despite this change. The Arrington Symphony has been together for 23 years, and relies on season-ticket holders to fill 25% of the seating at each event. Without your support the Arrington Symphony could be forced into retirement before its 25th anniversary. To purchase tickets for the season, please visit our website at www.arringtonsymphony.net, or call the ticket agent representative at (615) 395-8750. We look forward to having you in our audience again next year. [...]
[...] My final comment on this letter would be again, surprised at any future business generated from the sender. Conclusion After analysis of the business letters above, we are left with the conclusion of the importance of obtaining the maximum education within our ability in today's economy. Even though our technology today could spell check, grammar, and even pre-format, both the sender and receiver of these types of business communications will neither grow nor succeed without the proper prerequisites to successful education Assignment Two from Syllabus Write a business-to-business message that has ABC Company asking to create a working relationship with XYZ Company. [...]
[...] The sender of the letter has reversed the focus of a sales intent from a positive pitch to negative. The sender chose to inform the receiver of a price increase rather than keeping the tone to a positive sales pitch and informing the customer of the benefits he or she will receive by purchasing a ticket. Anytime there is a change in product pricing, the intended customer will need to know what he or she will receive from purchasing the product to warrant the price increase, or the additional benefits. [...]
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