The revenue of the division Perfumes and cosmetics was 1.441 million euro in mid 2010. As we can see between 2008 and 2009, the revenue went down owing to the economic crisis, but since the end of 2009, revenues have registered an upward trend. This growth is due in particular to the new products which had a lot of success: Christian Dior (Fahrenheit 32, Midnight poison, Capture) and Guerlain (L'instant magic and Parure).
According to the Colbert, luxury depends on six main features: Inevitably international apprehension of all the aspects of the management; quality products; a strong and coherent image, often in close cultural connotation with the luxurious lifestyle; accessibility to a certain segment of the society; ceaselessly renewed creativity; a perfectly chosen, controlled and managed distribution
After the year 2009 with figures announced as almost flat ", the French market of perfumes and cosmetics recovered positive growth in 2010 and reached 7 billion euros. On the market of perfume, the selective perfume shop maintains a situation of near monopoly. The market is concentrated, just like the distribution which became professionalized about fifteen years ago, to give birth to international groups. Several actors proceeded to restructuring their portfolios, to transfers and acquisitions with the aim of strategic repositioning. At the same time, the behavior of the consumers evolved.
Regarding the geographical level, if the Western Europe, North America and Japan still represent the main part of sales, these markets are mature. In opposition, the Eastern Europe, the Latin America and Asia (except Japan) develop very quickly. Among emerging markets, three appear in the top 10 today: Brazil, China and Russia;
With a world market representing 112 billion dollars in turnover in 2010 among which 72 billion result from 11 world leaders, the sector of luxury perfumes and cosmetics has a consequent weight in the world economy supported by the dynamics of essential actors.
[...] Orchidee 171. Faithfull 172. JayB 173. Ultime 174. Si 175. Beauty 176. Femme 177. Mademoiselle 178. Essence 179. Irrésistible 180. Gold 181. Tellement 182. Diamonds 183. [...]
[...] Brand names for Louis Vuitton's new fragrance 1. MARKET ANALYSIS Presentation LVMH Moët Hennessy • Louis Vuitton S.A is a French holding company and the world's largest luxury goods conglomerate. □ LVMH's financial highlights - Revenue € 20.320 billion (2010) ( Annual report 2010) - Operating income € 4.169 billion (2010) ( Annual report 2010) - Profit € 3.032 billion (2010) ( Annual report 2010) - Total assets € 37.16 billion (end 2010) ( Annual report 2010) - Total equity € 18.20 billion (end 2010) ( Annual report 2010) - Employees 83,540 (end 2010) ( Annual report 2010) □ LMVH revenue by business group (Euro Million) - Fashion and leather goods : part of the Revenue : - Selective retail account for - Wines and spirits represent of the turnover - Perfume and cosmetics account for of the turnover - Jeweler's business: This represents of the turnover The revenue of the Perfumes and cosmetics division was 1.441 million Euros in the first half of 2010. [...]
[...] It is twice the latter. We can see the evolution of these two concepts a little more clearly with the graph provided below The French market: The European market: Furthermore, we believe that an approach based on internal efficiency is not the only factor to take into account. The price set must be consistent with the position we wish to achieve in the market to maintain the brand image. Therefore, it is essential to take into account elements such as the prices charged by competitors. [...]
[...] However, with the development of internet, they turned to e-commerce. This new technique allows them to touch a younger clientele, particularly for perfumes. Environment A business sector cannot be well managed without a study on the environment which surrounds it. Indeed, to describe the domain of luxury perfumes and cosmetics well, it is necessary to establish an analysis of all the factors which can influence it. ➢ The European Market European consumers pay more and more attention to the conditions of production and the origin of products during their purchases. [...]
[...] This name reminds us the concept of being fashionable and differentiated. The name is very simple in pronunciation and is memorable. It could be translated and adapted according to each country, or the culture of the different areas in the world. B. Packaging Our product will be sold in a very simple rectangular vanity case. Our box must be roomy enough to contain the various bottles of perfume. At the bottom of our box, we will have a support with a form which is preset to the dimensions of the bottles of perfume. [...]
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