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Product mix: Head and Shoulder shampoo

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case study
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2 pages
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  1. The company introduces new products more often in comparison to her competitors
  2. The brand has continuedbeen improved since then and there are varying types of the same brand made specifically for specific hair types

Head and Shoulder shampoo is one of the brands of Procter and Gamble Company, which has a wide range of products. The company is a top notch in its field dealing with care and hygiene products aiming different market groups. The company has a well spread out product mix. In this regard the company has many products which it avails to customers. The mix of products is one that gives the company an upper hand in the industry.

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