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The diversification process of the Walt Disney Company

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Expert

About the document

Published date
Language
documents in English
Format
Word
Type
case study
Pages
3 pages
Level
Expert
Accessed
6 times
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Committee Oboolo.com
  1. Identify the key issues
    1. Identifying the core business
    2. The question of brand image
    3. The internal cohesion
  2. Mobilize strategic choices
    1. Scenario: to focus on core business
    2. Scenario: to continue diversification to dominate every segment of the industry
  3. Recommendations

The first issue of the Walt Disney Company has to face concerns about diversification. It was considering the extent to which it had to diversify and whether it diversified too far. It is legitimate to consider such a question as the number of businesses Disney presents has exploded since the company's beginnings. Indeed, being first a company based on movie-making, Disney expanded into the music business with records, into theatrical and television productions, broadcasting networks, theme parks and resorts, as well as into internet activities and sports teams. Although Eisner got rid of some activities (Club Disney, ESPN stores and Fairchild Publications) in 1999, we may still wonder if Disney has diversified too much and has now a coherent offer through which it can really create value.

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