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27 Jul 2010

Specialization or diversification: Choice of the ideal strategy to adopt for a company

Thesis - 6 pages - Business strategy

The subject of industrial economy describes the growth of businesses. Specialization reflects the desire of the company to limit its development to an area where it controls the bulk of its business or skills. This is the simplest and the most common strategy. This is a ploy...

27 Jul 2010

Analysis of the advertisement of Coca-Cola Light "The young woman and the Priest"

Thesis - 3 pages - Business strategy

Coca-Cola Light is a brand owned by The Coca-Cola Company. It is advertizes through visual media such as TV and the internet. Coca-Cola fans are frequent viewers of TV ads on the internet. The Internet ensures better retention than TV ads. Beside seduction advertising is more theatrical and is...

26 Jul 2010

Understanding consumer behavior and its importance

Thesis - 5 pages - Business strategy

The classification of consumers is an important area of study in market research. Marketers have to classify them based on their age, social status, purchasing power, lifestyle, needs and aspirations. Among them, the most obvious segmentation is based on criteria of age and generation. These...

26 Jul 2010

For those who enjoy economics

Essay - 17 pages - Business strategy

The success of a new business areas always require you to know what their business and will invest how to have a favorable opportunity. Form and stating your objectives in a detailed plan that it would be for you to orient business. These goals will only lead to you going to be the final...

26 Jul 2010

Case study: Levis Strauss Signature

Case study - 4 pages - Business strategy

The denim apparel market since the year 1873 became a segment offering ideal conditions for the growth of Levis. The company derives maximum profit from its operations in the denim apparel segment. Based in San Francisco, the company employs 12,300 people and generates 64% of its net sales in the...

26 Jul 2010

China: The eldorado of luxury

Thesis - 6 pages - Business strategy

“Five years ago, there were about 20 to 30 luxury shops here. Today everyone is here and their networks in continental China are becoming more and more significant," McKinsey management consultant Jacques Penhirin (partner of the McKinsey management consulting firm) told AFP. This is a...

26 Jul 2010

The cemetery for dogs

Case study - 4 pages - Business strategy

Mr. and Mrs. Levesque wanted to start their own business by opening a cemetery for dogs in the Lyon region. The idea came to the couple after the death of their dog. The pet cemetery which is the burial ground for dogs and cats has been landscaped by a landscape architect. In addition, Mr....

26 Jul 2010

Volkswagen - History and perspective

Thesis - 6 pages - Business strategy

Adolph Hitler took over Germany in the early 1930s. Those days, the German automobile industry had only expensive models of cars and an average German could not afford anything other than a motorcycle. Cars were rare and were reserved mainly for the army. At this juncture, Hitler called for a...

26 Jul 2010

Sony - The leader in the video game industry

Thesis - 6 pages - Business strategy

When we look at the video game industry, we can see four major players. All of them are more or less interrelated. The producers of video consoles: the leaders in this market are Sony, Nintendo and Microsoft. The undisputed leader is Japan's Sony. Microsoft, the U.S. firm, has...

26 Jul 2010

Case study: Samsung

Thesis - 4 pages - Business strategy

Between the years 1980 to 2005, Samsung entered the memory chips market and has quickly ascended to the position of market leader. This paper will analyze the factors behind this success and analyze how this position can be affected by recent market developments. A memory chip is a standardized...

23 Jul 2010

Pepsi and Coca-Cola (Coke) war

Thesis - 4 pages - Business strategy

Coke and Pepsi have both have been the results of experiments conducted by creative pharmacists, John Pemberton and Caleb. D. Bradham respectively. Their creation has sparked off a rivalry between the two companies that has continued since the inception of both the companies. The rivalry between...

23 Jul 2010

The e-CRM strategy

Thesis - 5 pages - Business strategy

The rise of the Internet has given rise to the existence of paperless client relationship, giving way to the e-CRM. This is a dual commitment towards efficiency and economy. While the client now enjoys multiple ways to interact with the company (letters, outlets, telephone platforms, the...

23 Jul 2010

Tata's Nano

Thesis - 3 pages - Business strategy

The Tata Group is a powerful diversified Indian industrial conglomerate that is worth more than 28 billion dollars. The Tata Group is one of the largest private groups in India and is recognized world wide. The group includes many companies like Tata Motors, Tata Consultancy Services, Tata...

23 Jul 2010

Business events

Thesis - 4 pages - Business strategy

The event, in marketing terms is a pretext used to advertise or change a course of action. It is characterized by the rupture it causes in a process, a habit which can then allow the beginning of a new communication strategy. In general, we can say that the event in its marketing approach is...

22 Jul 2010

SWOT Analysis - PepsiCo in France: Opportunities and Threats

Thesis - 3 pages - Business strategy

Since its introduction to France in the 1960's, PEPSICO has been steadily increasing its turnover on the French soil. The company has managed to integrate and carve a niche for itself in the market for soft drink. This market is valued at over EUR 4 millions. In spite of the rapid growth PEPSICO...

22 Jul 2010

Call centers in France

Thesis - 5 pages - Business strategy

Call centers are platforms for managing a large number of incoming and outgoing phone calls through the telephone, either using an operator or through an automated system. The call center may be constituted by an undertaking for its own needs, but it is most often operated by professionals whose...

22 Jul 2010

Case study of Twingo

Thesis - 8 pages - Business strategy

Renault's presence in the Japanese market dates back to the 1950's, where about 50,000 cars were sold. However, the import of cars to the Japanese market declined considerably during the 1960s. It was not until 1994 that Renault saw its sales increase in Japan with the signing of a contract with...

22 Jul 2010

Customer loyalty: An axis of development of direct marketing

Thesis - 6 pages - Business strategy

Customer loyalty- new development opportunity for direct marketing: At the outset, it would be good to define or analyze at least two keywords of this concept. On one hand we have direct marketing, which is a technique of communication and sales with the aim of broadcasting a personalized...

22 Jul 2010

Home Box Office (HBO): HBO strategy

Thesis - 8 pages - Business strategy

Home Box Office (HBO) is a U.S. television channel. It has served as a model for Canal (the French T.V. channel) in France, creating a culture of pay channels, placing the film at the heart of its bid. HBO focuses its programming and television broadcasting on a series that creates a new genre....

16 Jul 2010

The failure of the introduction of Wal-Mart in Germany: Analysis and reasons

Thesis - 5 pages - Business strategy

In 1962, Sam Walton opened the first Wal-Mart Store in Rogers, Arkansas, in a rural area. After one year of operation, the store had sales exceeding one million U.S. dollars. With this success, the supermarket chain grew at an increasing pace. In 1967, there were 24 stores in eleven U.S. states...

13 Jul 2010

Integrative case: Daregal

Thesis - 6 pages - Business strategy

Daregal is a company that was founded in 1887 in Milly-la-Foret, France. It started out as a family company, but it is now the largest worldwide producer of aromatic herbs. Daregal operates on the market of aromatic herbs and its activities consist of the cultivation, transformation...

13 Jul 2010

Nestle Vs Cadbury: A comparison of the world market share

Thesis - 5 pages - Business strategy

The sweet, melting moments of chocolate and the lingering taste in the tongue are sure to leave everyone lost in their flavor. The lip-smacking cocoa, milk and nuts that go into some of the world's most preferred brands of chocolate-Nestle and Cadbury-have melted many hearts. With their sweet...

29 Jun 2010

Operations strategy for Meryll Construction

Thesis - 10 pages - Business strategy

Meryll Construction is a medium-sized construction company primarily engaged in water works: pipe-laying /rehabilitation, leak repair, water connections. It is in the Top 5 Contractors list of its sole client, Maynilad Water Services, Inc. It is currently experiencing rising project costs that...

29 Jun 2010

Exporting Chuck Beer to Canada

Thesis - 6 pages - Business strategy

Chuck is a limited company based in Isère, which makes special beer: beer nuts, pine and blonde. Chuck can export its products to Canada for two reasons: a) The flagship of Chuck beer nuts is a product that is heavy and is best drunk in winter. Canada, being a cold country,...

29 Jun 2010

The road ahead for Spanish cars

Tutorials/exercises - 4 pages - Business strategy

This article elucidates my internship in the Spanish company, Zanini. The internship was spread over a period of six weeks. This family business, located in Parets del Valles in Barcelona suburb, specializes in the development and manufacture of plastic components for the automotive sector....

28 Jun 2010

Setting up a business: A report

Thesis - 5 pages - Business strategy

We will examine both the formal and the informal aspects of an entrepreneurial exercise. The formal aspect deals with the creation of laws and the economic approaches to the standard financial and commercial profile of the contractor. The informal aspect is more subjective and refers to the...

28 Jun 2010

Analysis of organizational boundaries: A case study of the automotive industry

Case study - 7 pages - Business strategy

Until the sixties the French automotive industry was operation on the principle of industrial integration. Gradually, however the industry was be inclined to break this mode of operation in light of the transformation of the market and the pressure it brings with it. Automobile manufacturers...

28 Jun 2010

The role of the works council in the company's internal communications

Tutorials/exercises - 4 pages - Business strategy

The Works council was established in 1945 with the aim of involving the employees in the running of the company and establishing cooperation between employers and employees without undermining the authority of the entrepreneur, and thus increasing competiveness. The purpose of the works council...

28 Jun 2010

Innovation: An advantage for companies

Course material - 7 pages - Business strategy

Innovation is the application of a new invention in a way that provides new technical, organizational or commercial benefits to a business. It aims to add value or provide an additional benefit to the company. Innovation is the foundation of entrepreneurship, since an entrepreneur need to be able...

28 Jun 2010

Aquarium La Rochelle: Attracting Spanish customers to the aquarium

Case study - 4 pages - Business strategy

The Spanish population comprises only 0.4% of the clientele of the aquarium, yet studies of the House Commerce of La Rochelle recorded an increase in visitors in the region. The Spaniards were not moving to La Rochelle. Thus the commercial services offered by the Aquarium should draw clientele....