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Skype: Company overview, strategy and SWOT analysis

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About the document

Published date
documents in English
term papers
9 pages
General public
6 times
Validated by
  1. Presentation of the company
  2. Key numbers
  3. Skype features
  4. Market shares
  5. SWOT analysis
  6. Strategy
    1. Skype in France
    2. The French market
    3. The new strategy
  7. Conclusion

In this assignment we are going to make a study of the software application SKYPE and it's services based on VOIP (voice over Internet Protocol). In the first part we will see the company overview including a presentation of the company, the features of the software, some key numbers, and a SWOT analysis in order to show the strengths and weaknesses and also the opportunities and threats in order to highlight a possible strategy to build that we will see in the second part of the work. In the second part of this document we will develop a new strategy for a specific country with some partnership with other companies. To finish we will conclude the work by a quick summary of the assignment and a review of the new strategy.

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