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29 Sep 2010

Case Study: Gazprom

Case study - 14 pages - Business strategy

Gazprom believes that its people are the reason that the company is being so successful. “There would be no revenues without our people” as Anne Sheen, the Human Resources Manager said. There are already 80 people at the moment, from the two who started the company seven years ago, the...

29 Sep 2010

Alitalia Airline : Strategic option

Case study - 33 pages - Business strategy

This report is aimed at bringing out the best strategic option for the company Alitalia. To that end, we shall drive a rigorous and in-depth analysis. The study will first determine the organization's external environment and its strategic capability. These internal and external points are...

29 Sep 2010

International business strategy: The Japanese Car Industry

Market study - 24 pages - Business strategy

The Japanese Car Industry is aiming to expand its market share across the world. The major manufacturers operate on all continents with production facilities spread all over the world. They have expanded throughout the past 20 years with a combination of Greenfield Investments, Joint Ventures and...

29 Sep 2010

Relationships between the Giants in Retailing: How WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain

Case study - 10 pages - Business strategy

The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analyzing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the business to business...

29 Sep 2010

Internationalisation process of firms: theories; motives and influencing factors

Essay - 23 pages - Business strategy

In today's world, "globalization" is a very commonly used term but there are many ambiguities with respect to its definition, when the phenomena was born and why is it so important for companies? Although this term is imprecise, literature enables us to define it using two very distinct...

29 Sep 2010

The Aircraft company Airbus

Case study - 8 pages - Business strategy

This document attempts to answer the various questions that hover around the minds of businesses worldwide. Some of the pertinent queries that arise are: 1. Where is the organization headed to in terms of strategic direction? 2. How is the organization performing so far in relation to the...

29 Sep 2010

Algae exportation to Japan

Case study - 23 pages - Business strategy

Within the framework of realization of this file of international trade, it is asked of us to market an original product in a country of our choice. We chose a product, like food-algae . This product currently knows an increase in its sales. Moreover, it is an original product, owing to...

29 Sep 2010

The Volkswagen Group : A study

Case study - 31 pages - Business strategy

As the largest automobile manufacturer in Europe and 5th in the whole world, the Volkswagen Group focuses on the automotive market and offers products and services along with an entire automotive value chain. With nine independent brands, the Group provides a unique range of models from the...

29 Sep 2010

Case study: - published: 29/09/2010

Case study - 6 pages - Business strategy, which went online in 1995, has been the first company to thoroughly understand the fundamental basics of e-commerce, and who skilfully knew how to use the evolutions in the Internet landscape and composition to its advantage, constantly adapting to the market. is an...

29 Sep 2010

Case study: PepsiCo

Case study - 7 pages - Business strategy

PepsiCo, the manufacturer of Pepsi-Cola, Diet Pepsi and related products, discovered the value and necessity of accurate and consistent communication in 1993, when multiple claims all around the USA reported that syringes and other hazardous products were found in Diet Pepsi cans. From the...

29 Sep 2010

Hewlett-Packard: The Flight of the Kittyhawk

Case study - 10 pages - Business strategy

The technology industry is a market of change, due to innovative breakthroughs. But for the firms in this sector, the challenge is to predict success. The disk drive industry provides some characteristics of how changes can cause certain types of firms to succeed or fail in choosing for instance...

29 Sep 2010

The Delignes case study

Essay - 17 pages - Business strategy

Delignes, a major telephonic equipment installation company, operates in a telephonic sector which has gone through enormous changes. Delignes has 40 agencies dealing with companies. Delignes acts as a distributor and installer. The agencies are managed by the Agency Director, who is...

29 Sep 2010

Anita Roddick, entrepreneur, Body shop

Essay - 14 pages - Business strategy

The selection of a successful entrepreneur is easy. Corporate newspapers represent a huge list of names of founders or CEO's leading large companies and making high profits. It was interesting to identify what can be called an "atypical? entrepreneur. Atypical...

29 Sep 2010

Presentation of the Dell firm

Case study - 25 pages - Business strategy

Dell Computer Corporation was created in 1984 by Michael Dell, from Austin University in Texas, with an investment of $1000 and the will to suppress intermediaries in the computer industry. In 1985, the company Dell launched its first computer, the Turbo, featuring the Intel 8088 processor. In...

29 Sep 2010

The Strategy Analysis of Southwest Airlines Company

Case study - 10 pages - Business strategy

In 1996, Southwest Airlines was a successful and profitable low-cost airline company, operating in south-eastern US markets. After entering the Florida market, the company had to face certain strategic challenges. It was a big challenge to maintain the profitability while competing with all the...

29 Sep 2010

Company Overview: Leroy Merlin DIY

Case study - 18 pages - Business strategy

Leroy Merlin sells “do-it-yourself products” in 13 different domains including painting, sanitary equipment, gardening, etc. The Leroy Merlin group is the sixth leading group in the world in this sector with an increase in turnover from 2654 million euros in 1998 to 4088 million euros...

29 Sep 2010

Business strategy: How Dell Computer uses technology to gain competitive advantage and keep its leader position on the PC market ?

Case study - 22 pages - Business strategy

When Dell's CEO, Michael S. Dell and President, Kevin B. Rollins met in the fall of 2001, they were confident that the company was recovering from the global crash of personal computer (PC) sales. In fact, Dell is the master at selling PCs directly and bypassing middlemen and thus delivers...

29 Sep 2010

The launch of a new product on the Algerian market (Sagem mobile phones)

Market study - 38 pages - Business strategy

This report mainly focuses on Algeria as an emerging market, mobile phone as a product and Sagem as a French company. This report includes a detailed study of the marketing strategy and the economic conditions in Algeria and also analysis of the product and the services that Sagem offers to...

29 Sep 2010

Brand management - Land Rover North America

Case study - 12 pages - Business strategy

Range Rover of North America subsidiary opened its doors in 1987. In seven years, the firm had grown from a distributorship selling only one Land Rover model to a multi-product firm with three vehicles under the corporate brand. In 1992, the firm changed its name to Land Rover North America...

29 Sep 2010

The Orange Development Strategy

Case study - 4 pages - Business strategy

The document gives insights into the history of the Orange Company, Orange's strategy, Presence of Orange in world and European markets and the impacts of the strategy adopted by Orange. Launched in April 1994, Orange was the fourth mobile phone operator on the British market. By the end...

19 Sep 2010

Acquisition strategy specific to data centric applications and growth plans of EMC Corporation

Essay - 3 pages - Business strategy

EMC Corporation (NYSE: EMC), has adopted a strategy of selective acquisition along with its own plans of organic growth to consolidate its leadership position. Recent company activities and initiatives point towards this direction. Such a strategy is in sync with EMC's aim of becoming a leader in...

14 Sep 2010

Starting a Jewellery business

Essay - 1 pages - Business strategy

Starting a Jewellery Business is both simple as well a complex process as it tests your creativity, selling skills, marketing ability, networking aptitudes as well as customer relationship skills. Jewellery has been one of the oldest and most enduring passions for the human civilization. ...

14 Sep 2010

The key elements of effective nation branding strategies

Dissertation - 5 pages - Business strategy

This paper explores the various facets of nation branding and aims to bring out the key elements of an effective nation branding strategy. Although the terms “nation” and “country” are used interchangeably, one must remember that there is a distinction between country...

25 Aug 2010

China: A cash cow for the European investors

Thesis - 5 pages - Business strategy

In today's world, where everyone's main goal is to make maximum profits, China is at the heart of the economic debate. It attracts more European investors than the United States and has become the sixth largest economy in the world. In addition to the excitement that drives the Chinese is the...

23 Aug 2010

European brewing

Thesis - 2 pages - Business strategy

Growing concern about health issues. Increasing acceptance of low alcohol drinking. Some people will drink less beer. There will be an increase in the drinking of more wine than beer. This means that there will be a change in taste and in drinking habits. Some people will change from Ale to Lager...

18 Aug 2010

The Black Hat conference

Thesis - 4 pages - Business strategy

Black Hat is a corporate event management and conference company which was established in 1997 by Jeff Moss. It is known for organizing a network of conferences and providing fresh perspectives on security and proprietary information. The company organizes several conferences throughout the world...

18 Aug 2010

Case study of AXA assistance: Using computers at work

Thesis - 4 pages - Business strategy

This document describes the computerization process of the insurance company AXA and its dependence on computers for its everyday activities. I will begin by giving a brief look into the company, the need for computers and provide an insight on their websites. This document will focus on AXA, a...

12 Aug 2010

Case study: Entrepreneurship

Thesis - 8 pages - Business strategy

This paper compares the main Entrepreneurial Trait theories with the profile of a successful entrepreneur: Mr Ian Robertson. Using qualitative methods, Mr Robertson's entrepreneurial characteristics are established, analyzed and weighed against the attributes discussed in entrepreneurial...

12 Aug 2010

Competitive strategy and value creation in relationship marketing

Thesis - 5 pages - Business strategy

This paper considers how relationship marketing can be utilized in corporate strategy to facilitate value creation and increased customer satisfaction. The meaning of relationship marketing and the purpose of various relational frameworks such as the ‘relational spectrum', the...

12 Aug 2010

Business strategy: Gnarly Digital

Thesis - 6 pages - Business strategy

In the beginning, Gnarly Digital focused on having the highest P/Q rating possible at a reasonable price to attract customers. We maintained a high price on our multi-featured cameras and a lower competitive price on our entry-level cameras. We offered an array of featured, more...