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Market study - Sales management and negotiation techniques: UHU in India

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documents in English
case study
3 pages
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  1. Company profile
  2. Target consumer profile
  3. Mission statement
  4. Market analysis: India
  5. Strategic options
  6. Sales strategy
  7. Case study questions

The UHU company has been founded in 1932, when its founder, August Fischer discovered "the formula for the first ready-to-use, crystal-clear synthetic resin adhesive in the world" (UHU, 2017). Since its foundation, UHU has remained being the leader in the adhesives sector throughout Europe and was even used as a byword for adhesives by a few countries, especially Germany and Austria.
Nowadays, the UHU range meets the needs of "all users, in all areas of application, from schools, offices, crafts and hobbies to DIY, manual work and industries".

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