Carrefour's logistics strategy

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Carrefour's logistics strategy

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Carrefour, Carrefour China, Carrefour Brazil; Sarrefour Argentina, Carrefour's strategy, Carrefour's logistics strategy, Showroomprivé, Fnac, Darty, Yonghui, Carrefour 2022, Carrefour group, hypermarket, Atacadão, home delivery, Drive, Click & Collect

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Abstract

The term strategy comes from the Greek -statos-, having as meaning -army- with -agen- which means -to drive-, and then from the Italian -strategia-. It is usual to associate this term strategy with an exclusive approach undertaken by the General Management of any company. There are many, and there are many, that limit the use of the definition of the term strategy as a simple plan of action and nothing more. These statements originate from numerous exchanges and discussions with a panel of logisticians.

Definition of the logistics strategy
Presentation of the Carrefour Group
1. Carrefour: One of the world's leading retailers
2. Carrefour: An International Group
3. Actor of local economic development
Carrefour's logistics strategy
1. Deploying an open and simplified organization
2. The gain in competitiveness and productivity
3. Creating an omni-channel reference universe
4. Redesign the supply of the food quality service level
Financial policy

Extract

[...] Since 2018, the Carrefour Group has launched a very powerful efficiency plan, which aims to generate €2 billion in annual cost savings by 2020. Moreover, with a view to improving its generation of free cash for the first time, Carrefour is implementing an active and active management of its working capital needs, notably by optimizing its stock levels, not to mention the excellent efficiency of its investments. These will be reinforced at the level of strategic priorities of this group and represent an amount of two billion Euros annually from last year 2018. [...]

[...] Source:http://www.carrefour.com/sites/default/files/cp_plan_de_transformatio n_23_01_2018_en_0.pdf C. Creating an omni-channel reference universe Carrefour aims to become an omni-channel world of reference by investing in its conquest formats, becoming number one in the field of e-commerce food and taking advantage of the power of its brand by: - The opening in proximity of 2,000 stores during the next 5 years in major cities; - The acceleration of the Cash & Carry format with another 20 Atacadão annually in Brazil, the expansion of Promo-cash in France, which has already begun in 2018 and the conversion of 16 hypermarkets into Maxi in Argentina; - The massive investment in digital, with an amount of 2.8 billion Euros by 2022; - The launch, in 2018, of a unique sales platform in France namely Carrefour.fr; - The goal of 5 billion turnover in online food sales by 2022. [...]

[...] Carrefour has the ambition to offer every day its customers a reliable and quality food, everywhere and with a reasonable price. In order to become the leader of food quality for all, the group intends to take proactive action in three main areas million consumers of additional traditional products in France by 2022 Carrefour has set itself an ambitious target for traditional fresh products in France with growth in turnover 3 times greater than that of PGCs and one million additional consumers by 2022. [...]

[...] And this supposes that there is, on the one hand, a set of characteristics and conditions which, when they suit one of the known scenarios, put automatically or triggers a series of actions initially well designed, defined and sufficiently studied as being the most effective for the scenario in question. Source: http://www.logistiqueconseil.org/Articles/Logistics/Logistics- Strategies.htm II. Presentation of the Carrefour Group A. Carrefour: One of the world's leading retailers Carrefour is a leading food business group operating in more than 30 countries around the world, with more than 12,000 stores and specialized commerce sites. [...]

[...] Given that trade is a real profession, which is close to the population, it systematically gives priority to the commitment of local staff and trains its different teams of employees and managers in the same place. The Carrefour group is, most of the time, one of the best private employers in the countries where it operates, mainly in France where Carrefour originates, but also in other countries such as Argentina, Brazil and Italy. At the same time, this group favors local supply chains. As a result of food products marketed by Carrefour in these host countries come from local suppliers. Source : http://www.carrefour.com/en/group/group-presentation III. [...]

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