Marketing is the business function that identifies customer needs and wants, determine which target market the organization can best serve, designs appropriate products, services and programs to serve these markets, and calls upon every one in the organization to think and save customers. From a social viewpoint, marketing links a society's material requirements and its economic pattern of response.
Yet many people see marketing as the art of finding eleven ways to dispose of a company's products. They see marketing only as advertising or selling. Organization gain market leadership by understanding customer needs and finding solutions that satisfy these needs through product innovation, product quality and customer service. If these are absent no amount of advertising or selling can compensate for their absence.
As marketing nears the 21st century its role in business practice is clearly critical. Rapid change and intense global competition exists in Indian markets. Deregulation in key industries has led to the need for market drive and strategies. Non Profit Organizations have discovered the importance of marketing in attaining goals. Buyers of consumers and business goods and services increasingly demand products that meet their specific needs. Survival and growth in a turbulent environment are increasingly difficult to achieve without professional marketing practices.
[...] All these models treat the consumer as decision-maker, who comes to the market place to solve his consumption problems and to achieve the satisfaction of his need on the advice of reference groups and individuals, family members, social class and castes, culture and the like. Both these similar variables influences consumer and the buying process. Stages of buying process: The buying process is composed of a number of stages and is influenced by individuals psychological framework composed of the individual personality, motivation, perceptions and attitudes. [...]
[...] The main objectives of this study can be given as follows To find the type of tractor preferred by various consumers To find the motivating factor of consumers for consuming tractor To find the customer satisfaction for Mahindra & Mahindra tractor To know the consumers idea about Mahindra & Mahindra tractor and consumer's post purchase decisions about Mahindra & Mahindra tractors, and their by To suggest such measures to improve the sales performance of Mahindra & Mahindra INDUSTRY PROFILE Most people recognize Detroit as Motor City Most people recognize that Charles city is considered as birth place as tractor industry. [...]
[...] In October 1997, the Research Division of PHD chamber of commerce and industry released a study that painted a rosy picture for the future of this industry. It had forecast that the production of tractors. Would rise to 3,57,137 in 2000-01. However, the latest estimate indicates that production in 2000-01 was no more than 2,48,100 tractors a fall of about 13% over peaks in output recorded in 1997-98 and 1999-2000. What is the reason for this downturn? Analysis have worked out a relationship between the level of food grains production and the demand for tractors. [...]
[...] They study of consumer behavior is the study if how individuals make decisions to spend their available resources (money, time, effort) on consumption related items. It includes the study of what they buy it where they buy it and how often they buy it. This project report focuses on how and why consumers make decisions to consumer behavior buy tractor, consumer behavior goes far beyond these facts of consumers make of the goods, they buy and their subsequent evaluations. For example a consumer may feel regret or dissatisfaction with his choice of tractor perhaps because he had to forgo a another brand vacation in order to pay for it, or because it has had life long a building strength problem. [...]
[...] When paced with a choice, the consumer rarely undertakes very complex analysis of available alternatives Institute, the consumer typically employees simple decision strategies. These simplifying decision rules enable the consumer to arrive at choice by side stepping the overly burdens task of assessing all the information available above all the alternative. This model has seven basic components. Processing capacity: The processing capacity components of the Bettman model presumes that individuals have only a limited capacity for processing information. Thus, in making choices, consumers likely to find complex computations and extensive information processing particularly difficult or burdens some. [...]
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