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26 Feb 2009
doc

A detailed study on the market awareness and market share of the ING Vysya group life insurance

Market study - 44 pages - Services marketing

India, with a middle class household population of around 200 million, presents a huge untapped potential for players in the insurance industry. Its per capita income is expected to grow at over 6% in the next 10 years, which paired with the ever increasing awareness levels of the masses pose an...

26 Feb 2009
doc

Flawless consulting

Thesis - 7 pages - Services marketing

Flawless consulting refers to the consistent pursuit of perfection and observable impact in the practice of offering professional advice and guidance to organizational management teams, operational units and sponsors. Basically, flawless consulting is a complex discipline. Thus, like any other...

26 Feb 2009
doc

Marketing techniques in the energy Industry

Thesis - 8 pages - Services marketing

The objective of this analysis is to evaluate the functional areas of marketing, financial resources, human resources, technology, operations and research and development relative to how they influence the success of companies within the global gas and petroleum energy production industry. The...

20 Feb 2009
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A look at the consumer response to creativity in advertising

Dissertation - 56 pages - Services marketing

This chapter will provide an outline of the topics that will be covered in this proposal. It will briefly give an overview of the proposed research topic and acknowledge the importance of this study. Next, the literature review and the methodology chapters will be summarized. This will give a...

05 Feb 2009
doc

Indian advertising: Perpetuating systems of gender, class and color

Essay - 4 pages - Services marketing

Advertising despite acting as a representation of a modern society which has the potential to erase social difference with is democratic spirit actually perpetuates hierarchies of gender, class and complexion. This paper will explore the growing bourgeois class and its ushering in of a huge...

05 Feb 2009
doc

Marketing audit - Bank of America

Essay - 9 pages - Services marketing

Bank of America has undergone many changes in the past four years, through a variety of Merger and Acquisition activities. While these Mergers and Acquisitions have aided Bank of America in gaining additional geography and market share, these same activities have also posed numerous...

05 Feb 2009
doc

Mcdavid's International

Essay - 25 pages - Services marketing

McDavid's International was founded in 1902 as a provider of premium-quality meats prepared in accordance with the Jewish dietary laws of Kashrut. The company initially filled the needs of Jewish patrons living in New York City. In more recent decades, the company has expanded,...

22 Jan 2009
doc

Fairness Chocolate marketing proposal

Essay - 6 pages - Services marketing

We are making changes for the better in a 20-year old fine chocolates company. We have gained success over the past 20 years in the continental United States, and we are ready to succeed in Belgium as well. Our customers are the middle class with a zeal for social responsibility in corporate...

22 Jan 2009
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Offshore outsourcing and its impact on America

Essay - 10 pages - Services marketing

Although no one knows the exact size of offshore outsourcing businesses there is no doubt it has become a leading way to manage costs and reduces time to delivery for a large number of companies in the Western continents. Due to the proliferation of globalization companies around the world are...

21 Jan 2009
doc

Croatia

Case study - 13 pages - Services marketing

The goal of this group work is to analyze a country e-marketing strategy, to see if it is adapted to the target, to its cultural and economical environment and its potential and finally to have a critical opinion on the strategy employed. To reach these objectives we will divide our paper...

21 Jan 2009
doc

Marketing communication: Nescafe

Essay - 8 pages - Services marketing

This paper is the result of a team project that is based on the Marketing Communication class at Inholland University. The project is aimed at designing and developing a marketing communication plan for promoting the brand Nescafe in the Netherlands. Developing a marketing plan forces the company...

21 Jan 2009
doc

Smirnoff Ice Vs. Bacardi Breezer: An analysis

Market study - 27 pages - Services marketing

In order to conduct the research, a problem was first recognized, and objectives were generated, accordingly. The purpose of the research is to identify the important issues and problems associated with the Alcopop industry, and then recommend marketing strategies and recommendations for both...

21 Jan 2009
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Discussion of developing, building and marketing an intelligent refrigerator

Essay - 8 pages - Services marketing

Of the ideas, a smart refrigerator seems either existing or a bit too specialized. My guess is that refrigerators that can inventory and restock themselves already exist too. It is certainly do-able now because the items are bar-coded and data regarding servings is online, so it could b guessed...

20 Jan 2009
doc

Is Haägen Dazs a market leader? If so, thanks to what strategy can it maintain its position?

Market study - 7 pages - Services marketing

This report's aim is to determine Haägen Dazs's position on the ice cream market and to examine, more deeply, how this position is achieved; thanks to what strategy this American brand operates today all over the world. In order to carry out this report, I decided to focus on the leading product...

20 Jan 2009
doc

Marketing plan of a Spa hotel

Essay - 20 pages - Services marketing

In the hotel, there are 6 concepts of restaurant : from buffet to cuisine à la carte, Thai cuisine, and a gourmet restaurant on the Yacht. A dancing diner has been proposed. A good wine cellar (with wines) is to come up all over the world. Naantali boasts of a long tradition as a Spa town...

20 Jan 2009
doc

Market research: Diesel Jeans

Essay - 17 pages - Services marketing

Jeans are clothes that never go out of fashion and are timeless. Today, this product is worn by all the generations. At this time, when models and brands have developed considerably, Levi's, the market leader, has seen strong competition; Diesel became a brand that could not be ignored. It...

20 Jan 2009
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The iPhone

Essay - 13 pages - Services marketing

Inaugurated at Mac world 2006, the iPhone marks Apple in the smart phone market, following the example of Steve Jobs. It is via its triple function (iPod, telephone, internet) that the firm wishes to anchor the iPhone in the market of mobile telephony, by offering a product which combines the...

20 Jan 2009
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The clothing market middle to top-of-the-range

Market study - 4 pages - Services marketing

Over the course of the last twenty years, the textile market has seen major upheavals Countries like China or Morocco (countries in which labor is cheap) are the main causes of this upheaval. Other important factors contributing to this change are the rise in costs (raw materials or production...

20 Jan 2009
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Sensory marketing: Case study

Essay - 39 pages - Services marketing

Today's companies experience more difficulties in differentiating themselves from their competitors, consumers are increasingly volatile and the product itself is no longer enough to satisfy them. In this context, sensory marketing has developed and has shown its advantage as far as signs are...

20 Jan 2009
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The French wine market and international competition

Market study - 32 pages - Services marketing

For a long time, France has been a "wine country", a reference in terms of production and consumption of wine. Nevertheless, this world leader has seen erosion in its market share for the last few years: volumes exported are decreasing and national consumption is down. The main cause is that...

20 Jan 2009
doc

The global youth market (with a case study about Converse)

Market study - 30 pages - Services marketing

Hassan and Prevel in 1991, defined the global marketing segmentation ‘as the process of identifying specific segments- whether they be country groups or individual consumer groups- of potential consumers with homogeneous attributes who are likely to exhibit similar responses to a company's...

20 Jan 2009
doc

E-Leclerc in China: Fictive case

Essay - 13 pages - Services marketing

The objective of this report is to introduce a marketing plan to implant E-Leclerc centers in China. Currently the French market of supermarkets is saturated. The European market is a part of international strategy of E-Leclerc. Nevertheless, China represents an “Eldorado” with a...

20 Jan 2009
doc

Marketing case study: Gucci

Market study - 18 pages - Services marketing

With the assistance of Tom Ford and Domenico de Sole, GUCCI became one of the great successes of the sector. In 1921, Guccio Gucci founded a company in Florence, for the manufacture of luggage and saddles of high-quality. In 1938, he opened a shop in Rome, then in New York in 1951 and following...

19 Jan 2009
doc

E-marketing plan for IMPRINT (printing company)

Essay - 14 pages - Services marketing

This E-Marketing Plan is designed to enable IMPRINT to improve its selling performances and to be more competitive in the lithography sector. To explain the proposal concerning an electronic strategy, I added a complete analysis of the company and its external environment as well as a...

19 Jan 2009
doc

Feasibility study of a new cosmetic product launch on the American market

Market study - 25 pages - Services marketing

After having presented the contents of our work and before developing our ideas, we first wanted to explain briefly the context of this study. Indeed, the specificity of our work is the fact that it is totally based on a real situation. Here are the key steps of the story, which have opened out...

19 Jan 2009
doc

Market presentation about the Ted Baker Company (2006)

Market study - 20 pages - Services marketing

First of all, Ted Baker is operating on the fashion retailing market, which we are going to study, with particular attention to United Kingdom, where the company started. In this report, we will be mainly concerned with women swear retailing which is currently the most important part of the...

19 Jan 2009
doc

Consumer behavior : Dove vs Palmolive

Market study - 9 pages - Services marketing

The advertisement shows eleven women just with their underwear. The colors of the picture permit to remind the flask of the shower gel (S.G) which is white and blue. The white color is reminded with the background of the picture and the underwear. The blue color is reminded with the website which...

19 Jan 2009
doc

Reaching Mexican customers in the real estate business

Market study - 22 pages - Services marketing

Real estate market is changing, it no longer exists one and only way to sell. Consequently, real estate companies must develop marketing researches, by studying clients' needs, understanding them, and then implement prospective solutions. Today, reaching Mexican consumers, on both sides of the...

19 Jan 2009
doc

What are the most efficient media and related strategies used by companies to target children?

Essay - 20 pages - Services marketing

This dissertation is about children and companies and as the title suggests it, we want to find out which the main media that companies use to target children are and what strategies they develop related to those media. The first part of this dissertation will be focused on a literature review in...

19 Jan 2009
ppt

Lenôtre in China Beijing: The biggest market for the biggest gastronomical group

Presentation - 135 pages - Services marketing

Strengths: Global fame built on fine upscale products and services, genuine production processes, know-how and licenses (patents), staff (teams, chefs, wine steward...)very well trained, large implantation across the world, profitable company, diversified services (cocktails, buffets, marriages,...