Retailing, it's an emerging trend in the India and Hyderabad is not far behind which is also witnessing the stupendous growth and opportunities presented by this sector. The term Retailing is defined as All activities involved in selling goods and services directly to final consumers for their personal, non business use. Many institutions manufacturing, wholesalers, and retailers do retailing, but most retailing is done by Retailers: A business whose sales come primarily from retailing. It is a proven fact that in India the retail industry has become the second largest employer after agriculture. Indian retail sector is in boom period and many reasons are contributing to it.
Retailing is of utmost important in this changing scenario where Consumer demographics, lifestyles, and shopping patterns are changing rapidly and with the amount of choices available to the consumer is making his decision making complex. Retailing is important for more reasons than one, as it helps the organizations bring their products closer to the customer directly and it helps customer in purchasing the products which gives him maximum benefit. The potential of the Indian markets as seen in the charts, is making the corporate houses like Reliance, Tata's, ITC, Bombay Dyeing and Piramal group along with real estate companies to venture or planning to venture into retail business.
[...] One of the company's first initiatives in this direction was to evolve the 'Pantaloons' stores into departmental stores, largely focusing on apparel and accessories. To differentiate 'Pantaloons' stores from the prevailing, traditional un-organized stores, the company positioned it as a family store. It was the first of its kind in India, creating and marketing apparel for the entire family, unlike other stores, which catered to a single market segment such as men, women or kids. With this original format, 'Pantaloons' stores became a great success, and gradually many of them were set up in other locations across India, by Need for study Traditional retail stores are undergoing a dynamic change as new formats and channels are emerging rapidly. [...]
[...] Pantaloons performance on Success mantra of Retail Business parameters: Point of sale Real Estate is the raw material of a successful retailing business. Having the right real estate in prime locations is the key for a retail chain, Availability of right real estate would drive the sales, and a proper catchments analysis of location of outlets is needed to increase the footfalls and conversions. Pantaloon in this regard is way ahead because it has locked into real estate at prime locations in all the major cities of India. [...]
[...] The company starts the distribution of branded garments through multi-brand retail outlets across the nation John Miller Formal shirt brand launched Pantaloons India's family store launched in Kolkata Big Bazaar, se sasta aur accha kahi nahin' - India's first hypermarket chain launched Food Bazaar, the supermarket chain is launched Central Eat, Celebrate In The Heart Of Our City' - India's first seamless mall is launched in Bangalore Fashion Station - the popular fashion chain is launched aLL little larger' - exclusive stores for plus-size individuals is launched 2006 Future Capital Holdings, the company's financial arm launches real estate funds Kshitij and Horizon and private equity fund Indivision. [...]
[...] Research Methodology Scope of the study: As the project is totally based on customers' satisfaction in Pantaloons, the study was confined to only the customers visiting pantaloons. This study will also be a guide to organization which wants to open their shop with regard to how the players in this market are differentiating themselves to make a mark in the minds of the consumers. Research Design: A Descriptive research design was adopted in this study to know the perception of customers towards Pantaloons. [...]
[...] Ernst & Young Entrepreneur of the Year Award Ernst & Young Entrepreneur of the Year (Services) Kishore Biyani Considered to be one of the most prestigious business awards in India, a jury comprising leading names in Indian business selected the winners based on courage, creativity, passion, endurance and vision. CNBC Indian Business Leaders Awards The First Generation Entrepreneur of the Year Kishore Biyani Organized by CNBC-TV18, the twelve awardees in various categories are decided by a high profile jury, along with research partners - The University of Chicago Graduate School of Business, Development Dimensions International (DDI) and AC Neilson ORG MARG. [...]
Online readingwith our online reader
Content validatedby our reading committee