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28 Oct 2009

An overview of experiential marketing

Thesis - 6 pages - Services marketing

When I look back on my day, I'm amazed at the range of emotions I have gone through, from depression to indifference to ecstasy. Every minute has been an experience - sometimes pleasant, sometimes unpleasant, and then there are those experiences…that I would give anything to relive....

28 Oct 2009

An overview of industrial marketing

Thesis - 4 pages - Services marketing

Industrial marketing consists of all activities involved in the marketing of products & services to organizations, (i.e. commercial enterprises, profit & not for profit government agencies & resellers) that use products and services in the production of consumer or industrial...

14 Oct 2009

Steps and processes involved in advertising

Thesis - 18 pages - Services marketing

“With realistic goals for advertising, you can satisfy both, those who are investing in the advertising and those who are creating it.” Almost every person involved with advertising wants to measure their advertising results. Those who pay the bills want to know the return on...

29 Sep 2009

Strategic marketing for Constellation Wine

Thesis - 11 pages - Services marketing

Constellation Corporation has a very specific business. They import wine in barrel, and then they bottle it by using their big brand portfolio. They also produce wine but it's a minor part of their business. The major part is to market and sell a broad portfolio of wines throughout the world. The...

28 Aug 2009

Marketing of high technology products

Tutorials/exercises - 32 pages - Services marketing

Technology has encompassed all human activities spread from farmers in the remote areas to the human activities reaching out into outer space. Managing this tool of "Technology" which governs the future of the mankind, planet and the universe covers multiple disciplines of sciences and mankind....

28 Aug 2009

Customer relationship marketing

Thesis - 10 pages - Services marketing

Traditional marketing strategies focused on the four Ps (price, product, promotion, and place) to increase market share. The main concern was to increase the volume of transactions between seller and buyer. Volume of transactions is considered a good measure of the performance of marketing...

28 Aug 2009

Service marketing in multiplex

Case study - 110 pages - Services marketing

The magical word in cinemas today is - multiplex. It caters to the busy, fast moving and variety-loving consumer who wants more than just one film under a single roof. Multiplexes have become just a rage that most of the old cine complexes are converting to multiplexes. Cinema cannot be an...

28 Aug 2009

A study on internet marketing

Thesis - 8 pages - Services marketing

The Internet is one of the most important media for advertising. It not only complements your other forms of advertising, but also reaches a unique, distinctive class of audience. For advertisers especially, the Web has enormous potential, mainly because of its vast size and global reach....

25 Aug 2009

A look at the marketing mix for the proposed plan of building a hotel

Thesis - 5 pages - Services marketing

There are a lot of things that needs to be looked into when one proposes to start a hotel. There is the financial aspect where one needs to calculate and decide how much the venture will cost and what the best prices are in order to quote for the services rendered. There is also the decision...

24 Aug 2009

The strategic implications of branding in the international telecommunications industry

Thesis - 6 pages - Services marketing

Branding is the use of unique names, terms, signs, symbols, or designs or a combination of these factors to identify the source of a product or service (Kotler & Armstrong, 2008). According to Knox (2005), a brand is simply a thing, which provides the client supplementary charge founded on...

11 Aug 2009

Marketing a new artist in the independent music industry

Case study - 7 pages - Services marketing

Insane Records is a company founded on taking local unknown artists and molding them into future stars. This company is lead by a fellow independent artist on the rise to stardom. Artists who are looking for that extra push in marketing and distribution can submit a demo and be...

03 Aug 2009

Marketing road map of WWF (World Wildlife Federation) for generating funds

Case study - 10 pages - Services marketing

This is an introduction to how the WWF can use one million USD to improve the financial health of the organization in addition to a road map and plan that puts across strategies that would enable the WWF to re-invent itself as an organization, re-position itself as a brand in addition to...

29 Jul 2009

International marketing - published: 29/07/2009

Thesis - 5 pages - Services marketing

Internationalization was a restricted enterprise for most of the companies till very recent times. Only big firms could afford to go international for the enormous cost involved in international ventures. However, the process of globalization, and coming in existence of regional and global trade...

21 Jun 2009

The customer is the king: Relationship marketing

Dissertation - 55 pages - Services marketing

Today it is the consumer who delivers the final verdict. The major application of Relationship Marketing is in industrial good markets and service markets. For relationship to start individual identifiable customers have to surface from the statistical mass of a target segment and for this to...

21 Jun 2009

Evaluation of print media as a medium of advertising with respect to consumers and advertisers

Dissertation - 46 pages - Services marketing

The topic Evaluation of print media as a medium of advertising with respect to consumers and advertisers is one of the best topics, which focuses on the print media sector as one of the means of providing services to the society that carries the idea or message of the marketer to the masses....

18 Jun 2009

Global marketing strategies for iron and steel industry

Thesis - 20 pages - Services marketing

Marketing planning helps you decide what products or services are required in your market, then how to sell them and what price to put on them. There are two primary methods of making steel, differing in terms of the process and raw materials used: the blast furnace route (BF) and...

16 Jun 2009

Distributed real-time systems

Essay - 7 pages - Services marketing

Real-time systems form one category of specialized distributed systems named “Distributed Real-time systems”. Real-time programs(and systems) interact with the external world in a way that involves time. when a stimulus appears ,the system must respond to it in a certain way and...

15 Jun 2009

A study on customer's satisfaction on Pantaloons

Case study - 23 pages - Services marketing

Retailing, it's an emerging trend in the India and Hyderabad is not far behind which is also witnessing the stupendous growth and opportunities presented by this sector. The term Retailing is defined as “All activities involved in selling goods and services directly to final consumers for...

03 Jun 2009

How Google's hands-off marketing approach resulted in their rise to excellence

Case study - 4 pages - Services marketing

Not many businesses can claim that they have had such an impact in today's culture to warrant an entry in the dictionary. The founders of Google, Sergey Brin and Larry Page, can boast that and so much more. The two Stanford graduates met in 1995 as students at Stanford. Both computer...

03 Jun 2009

Home depot

Thesis - 17 pages - Services marketing

Home Depot is the largest retailer in the home improvement industry with more than 2,100 stores. The company was started in 1979 by Bernie Marcus and Arthur Blank. Within these stores, they offer a large array of home improvement products. By selling at continually low prices, they are able to...

30 May 2009

Barista Vs Coffee Day

Tutorials/exercises - 73 pages - Services marketing

It all began around 1000 A.D. when Arab traders began to cultivate coffee beans in large plantations. They began to boil the beans creating a drink they called ‘qahwa' which translates to ‘that which prevents sleep'. The Coffee Café industry is currently one of the biggest and...

30 May 2009

Students behavior towards smoking and brand equity

Thesis - 17 pages - Services marketing

The FMCG sector has been the cornerstone of the Indian economy. Though the sector has been into existence for quite a long time, it began to take shape only during the last fifty-odd years. The sector touches every aspect of human life, from looks to hygiene to palate. Perhaps, defining an...

30 May 2009

A study on the competitive environment in the retail market

Tutorials/exercises - 39 pages - Services marketing

The Indian retail industry is now beginning to evolve in the line with the transformation that has swept other large economies. There is a change a foot in Indian retail too, the liberalization of the consumer goods industry initiated in the mid-80's and accelerated through the 90's has...

28 May 2009

Apple's i-Pod, new marketing strategy in Korea

Thesis - 5 pages - Services marketing

Apple's iPod is the hottest, most innovative and sought-after MP3 player in the world. In Europe, iPod takes 80% in MP3 player market, and it is the most powerful item for Europeans. Same situation is happening in north-America. For almost all of American, when they think of MP3 player, they...

28 May 2009

Global business project - Flashing lighted dice tequila shot glass

Essay - 6 pages - Services marketing

Flashing lighted dice shot glass These LED shot glasses have dice placed under a plastic protector on the bottom of the glass. To activate the dice whack the shot glass on the counter. Once the bottom is struck the dice will start flashing a ruby red light display. Motion Activated Dice Shot...

28 May 2009

Analysis of LG products in rural marketing

Tutorials/exercises - 36 pages - Services marketing

After the liberalization policy introduced by the Indian Government, a number of Multinational Corporation(MNC) came into India. Among the major companies, which decided to spread its tentacle in India, LG was the leading one. The year 1997-98 has been characterized a stiff competition period,...

28 May 2009

Promotion of world calling card, sales and brand image of Vodafone

Tutorials/exercises - 38 pages - Services marketing

Established in 1994 in Indian market, Hutchison Essar, an Essar group and Hutchison Whampoa undertaking, is one of the leading cellular service providers. Having its services in five continents, Hutch was among the companies that started cellular services in India. Hutch has now spread its wings...

28 May 2009

An analysis of E tailing

Dissertation - 83 pages - Services marketing

Online retailing is conducted through interactive online computer systems, which link consumers with sellers electronically. In a short space of time, internet retailing has firmly established itself as a viable alternative to store based shopping. Commercial online services offer...

27 May 2009

A study on market potential for office automation products

Tutorials/exercises - 36 pages - Services marketing

We live in a world surrounded by digital technology, it has totally transformed the way we lead our lives. Today we go to digitally remastered surrounded sound, we watch movie at home on a digital video CD. And we listen to music on a digital technology. Technology has become such a part and...

27 May 2009

Identifying a customer: Bharti Broadband Networks Limited

Case study - 38 pages - Services marketing

Technically, it refers to communication that provides multiple channels of data over a single medium, typically using some form of frequency or wave division multiplexing. In other words, information of all kinds is transmitted on a wide band of radio frequencies on a terrestrial or wireless...