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  • SWOT Analysis - Pepsico in France: opportunities and threats - published: 22/07/2010
    Thesis from 3 pages - Business strategy
    Since its introduction to France in the 1960's, PEPSICO has been steadily increasing its turnover on the French soil. The company has managed to integrate and carve a niche for itself in the market for soft drink. This market is valued at over EUR 4 millions. In spite of the rapid growth PEPSICO still presents a few opportunities for growth and...