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Case studies in services marketing 61 to 90

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23 Mar 2011
doc

Social psychology of communication and marketing ? the campaigns of Renault and Ford

Case study - 10 pages - Services marketing

Through the analysis of communication campaigns for Renault and Ford in all three segments (low, middle and high end) the author attempts to determine: - What is the desired brand identity? - Discuss the relevance of these campaigns from the perspective of the central brand, and the...

23 Mar 2011
doc

Lee Cooper: Internal and external recommendations for changing its image

Case study - 8 pages - Services marketing

For the last hundred years or so, the jeans market occupies one of the most important places in the apparel and textile industry. It has never stopped evolving. Lee Cooper is the oldest company (1908) in this market as it has been in existence since jeans were invented, and now...

23 Mar 2011
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Analysis of Facebook Marketing

Case study - 9 pages - Services marketing

Mark Zuckerberg created Facebook from his room at Harvard university on February 4, 2004. It was a huge success on campus and more than two thirds of the students enrolled in 2 weeks. He then decided to extend the use of Facebook to other universities, in partnership with roommate Dustin...

23 Mar 2011
doc

SWOT Analysis - Pepsico in France: opportunities and threats

Case study - 4 pages - Services marketing

With an increasingly high turnover from the establishment on French soil since the 60s, PEPSICO France has managed to integrate and make a place in the market for soft drinks (BRSA). This market, which is estimated at over 4 million Euros, offers PEPSICO several opportunities. These elements are...

23 Mar 2011
doc

SWOT Analysis - Shiseido

Case study - 4 pages - Services marketing

Strategy includes actions employed at all levels of the company, to face competition. It thus reveals strategic visions, action plans and decisions that will have a direct impact on the profit of the company in its environment. This strategy also applies to different areas of...

23 Mar 2011
doc

Diagnostic of Nutella Snack & Drink

Case study - 10 pages - Services marketing

The company mission: FERRERO France is involved in the production and marketing of chocolate confectionery brands such as Kinder, Nutella, Ferrero Rocher and so on. It has a place in different markets, selling spreads, pastry equipment (ultra cool and dry snacks), chocolate, confectionery, and...

23 Mar 2011
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Strategic analysis of Thomson

Case study - 5 pages - Services marketing

The company Thomson originated in 1879 by the association of Elihu Thomson and Edwin Houston. Originally the company specialized in the distribution of electrical equipment. Through multiple acquisitions and mergers, it was oriented towards the design and manufacture of electronic...

23 Mar 2011
doc

The marketing strategy of Coca-Cola

Case study - 6 pages - Services marketing

Coca-cola is symbol of a consumption pattern that was imposed on the entire planet and it is certainly one of the best known companies in the world. Figures from the company's Atlanta factory speak for themselves, the products marketed by Coca-Cola alone accounts for 2% of the global...

23 Mar 2011
doc

Internal and external marketing analysis of the luxury brand Chanel

Case study - 6 pages - Services marketing

Today the luxury market is highly valued and is constantly evolving. Luxury has now permeated different sectors, to hit all the targets (especially women), from clothing to jewelry and alcohol. The diversity of choice in the range of products can reach the widest possible target....

23 Mar 2011
doc

Analysis and recommendations for marketing the brand Royal Canin

Case study - 8 pages - Services marketing

Royal Canin, created in 1967 by Jean Cathary, a French veterinarian, is now a major European player in the segment concerning nutrition for dogs and cats. Its headquarters are currently located in Aimargues, France. The company currently employs nearly 3200 employees around the world. Royal Canin...

23 Mar 2011
doc

Aldi, the giant discount stores: concept and strategy of international expansion

Case study - 12 pages - Services marketing

ALDI was founded in 1948 by the Albrecht brothers, Karl and Theo. The Aldi Group started a discount grocery chain, with over 8000 stores worldwide. The company has operations in Germany, Europe, America, and Australia. The headquarters are based in Essen, Germany. With over 8,000...

23 Mar 2011
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History of Barbie: Mattel and current controversies

Case study - 3 pages - Services marketing

The iconic Barbie doll was conceived and designed by Ruth Handler, an American woman, who hit upon the idea while watching her daughter playing with infant modeled dolls. Children often gave their dolls adult roles; she quickly suggested to her husband, a co-founder of Mattel, the concept...

23 Mar 2011
doc

American Girl Company

Case study - 9 pages - Services marketing

The American Girl Company, formerly The Pleasant Company, is an independent subsidiary of Mattel that sells a collection of dolls worldwide, representing the history of America with 8 main characters. These "American Girls" are not just dolls. They target children in the age group...

23 Mar 2011
doc

Hippopotamus

Case study - 18 pages - Services marketing

In this case, we will consider the servuction process in a restaurant. The restaurant we are studying is not a classic restaurant. It is part of a chain which implies a degree of standardization of the offers, and the recognition of the sign among the public. This represents a strong competitive...

23 Mar 2011
doc

Case study: Nike

Case study - 9 pages - Services marketing

Nike is the largest manufacturer of sports equipment in the world, and sponsors the greatest athletes globally. This American company, founded in 1972 by Phil Knight and Bill Bowerman established this image, especially in the 1970s, in the context of the development of sports entertainment....

23 Mar 2011
doc

Google earth: the risks of influence in terms of decision making related to the popularization of GIS

Case study - 2 pages - Services marketing

In a world where technology and innovation are two major conceptions, the symbiosis between real and virtual has never been stronger. As proof, some of the technologies used exclusively to governments may be accessible, in whole or part. More, these are new tools that are poised...

23 Mar 2011
doc

Nokia: Strategic Analysis

Case study - 22 pages - Services marketing

Nokia has largely contributed to the growth of Finland since the mid-90s. Its role in the Finnish economy in figures is as follows: it represents 10% of its GDP, half of its growth, 16% of its exports, and 60% of the capitalization of the Helsinki Stock Exchange. It is also the largest private...

23 Mar 2011
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Corporate Decathlon - Universe workshop

Case study - 9 pages - Services marketing

In July 1976, Michel Leclercq of DECATHLON created the first large area devoted to sports at Englos, near Lille. 30 years later the brand has 331 stores including 113 abroad, and achieved a turnover of 3.431 billion Euros for 2005, up 10.3% over the previous year. It holds the...

23 Mar 2011
doc

Post-launch study: Caribbean Axe

Case study - 6 pages - Services marketing

Introduction Axe Caribbean has been available on the market for the last three months. The first elements from a secondary data that was referenced by our marketing department via our MIS (Marketing Information System), intranet, accounting and financial information and various...

23 Mar 2011
doc

Market research: L'Oreal

Case study - 83 pages - Services marketing

The market potential represents the number of persons likely to consume in a given geographic area. The market potential for the cosmetic brand L'Oreal extends to the entire world population, since the number of countries where its products are distributed and the number of segments available to...

23 Mar 2011
doc

How companies deal with cultural differences: the example of Disneyland Resort Paris

Case study - 97 pages - Services marketing

"Globalization, understood as the extension of the market economy and capitalism in the world, has accelerated over the last thirty years. " Thus the companies that choose to internationalize are growing. This internationalization promotes contacts between cultures, which play a...

23 Mar 2011
doc

Comparison of packaging: Nestle and Blédina

Case study - 9 pages - Services marketing

In this document, an analysis of the packaging of foods for children is presented. Two recipes equivalent from two market leaders were chosen: the "Bledichef, turkey planter" from the Bledina P'tit Menu, and the simmered turkey peasant from Nestle. Above all, it needs to be...

22 Mar 2011
pdf

Marketing plan for iPad in China

Case study - 10 pages - Services marketing

In this document, we are going to market the iPad in the Chinese Market. The iPad is a product of Apple, the well?known American company led by Steve Jobs. First of all, we will take a quick look at the Apple Company concerning the iPad. So in the first part, we will briefly describe the Apple...

20 Mar 2011
doc

Chanel global strategy: Mix marketing

Case study - 10 pages - Services marketing

The Chanel fashion house, more commonly known as Chanel, is a French fashion house founded by Gabrielle Chanel (1883-1971) called "Coco Chanel". At a time when many famous and luxury fashion houses were created, Chanel has maintained its independence. Since 1924, Chanel has belonged to...

07 Mar 2011
doc

Strategic Marketing - Apple

Case study - 11 pages - Services marketing

With the help of PESTLE model, it is possible to understand Apple's strategic opportunities. The political, economic, socio-cultural, technological, legal and environment factors are the components of the PESTLE model that allow us to evaluate key elements that have a great influence on the...

03 Mar 2011
doc

"Unmasking Zara!" - Analysis of the sales strategy of the Zara group

Case study - 6 pages - Services marketing

This document is a presentation of the Zara group's strategy through a series of questions and answers that address the company's marketing strategy, sales organization, management of logistic flows, etc. Extract from the document: "The consistency of the marketing mix of...

03 Mar 2011
doc

Study of perfume brands: Chanel 5 and Nicole Kidman

Case study - 2 pages - Services marketing

Founded in 1909 by Gabrielle Chanel, Coco Mademoiselle has been continually enlarged by including cosmetics, clothing, accessories, perfumes in its basic package, especially with the appearance of Chanel No. 5 in 1921. In this study, we will see how Chanel perfume makes its offer value through...

03 Mar 2011
doc

Comparison between BLU-RAY and HD DVD

Case study - 3 pages - Services marketing

Slowly but surely the video quality available to us is migrating to high definition. HDTV channels are now appearing on the satellite and DTT. TVs are also firmly based in the HD flat screen technology, and the use the European label "HD ready”. Unfortunately, only less than 15 minutes of...

03 Mar 2011
doc

The image of McDonald's in France

Case study - 1 pages - Services marketing

For the French people McDonald's is a symbol of junk food, like all fast food. But it has more the image of American food with the results it provides, such as obesity. The French consider this diet is not balanced with those fries and burgers full of these sauces. To make matters worse in the...

03 Mar 2011
doc

The innovation at Procter & Gamble

Case study - 7 pages - Services marketing

Procter & Gamble (P&G) is one of the largest consumer product firms, operating on a highly competitive market employing over 140,000 people and having one of the largest and strongest portfolio of brands.The company has become an industrial giant producing the greatest brands in history...