Sportfive is the first agency offering management of sports rights in Europe, and is the world leader in TV rights and marketing of football. After the 2001 merger of Groupe Jean-Claude Darmon with the assets of UFA Sports (RTL Group, Bertelsmann subsidiary) and Sport + (Canal + Group, a subsidiary of Vivendi), listed on the Paris bourse, the company Sportfive was revived in June 2004 by funds controlled by Advent International, prior to being the subject of a Public Offering of Delisting.
RTL retains an interest alongside Advent. Sportfive is positioned as an intermediary between organizers of sporting events on the one hand, and broadcasters and sponsors on the other.
The company operates throughout the chain of titles of sports marketing, by advertising in stadiums for hospitality programs, for sponsor teams, and through counseling the stadium and the sale of rerun rights at the International level.
With over 300 employees, including a significant proportion within the clubs, federations and leagues, Sportfive has established close relationships with its customers that allow it to maximize revenue while providing marketing, by providing advertisers and broadcasters access to a unique portfolio of sports rights and solutions tailored to their needs.
Football is the most important part of rights managed by Sportfive which represents over 90% of sales, reflecting the unprecedented appetite of the Europeans for this popular sport.
Racing Club de Strasbourg was founded in 1906. Originally called Football Club Neudorf, named after the area, it successfully took on the names of Racing Club de Strasbourg Neudorf from 1919 to 1970, Strasbourg RC Pierrots 1970 to 1976
and finally to RC Strasbourg.
The club has acquired professional status in 1933. During the Second World War, this status may have been temporarily removed as in Germany clubs were not allowed to go professional.
After the war, the reconstruction of the Club was organized up until when the club was headed by Philippe Ginestet (majority shareholder) President of the club and Mark Keller, the manager.
Recent years have seen an impressive increase in subscribers. The marketing department has managed to increase by 77.5%. Sportfive is present in the Racing Club de Strasbourg since the start of the 2004/2005 season in order to lend its expertise on commercial matters.
Tags: Sportfive, Racing Club de Strasbourg, management rights
[...] Further analysis of two institutional sites has enabled us to highlight the strategy of each brand and understand how they operate, and their history. We were able to demonstrate the differentiation of both. While one targets young urban women, the other remains much more popular. To conclude, it is clear that for the Swedish company H & the website is essentially a facade and does not contain information which is highly relevant, while the Spanish firm on its part offers us a nice friendly site which is quite nice to surf. [...]
[...] For this a major effort is made to hook the user with many interactive elements. On each page, the user has the ability to interact with the company by clicking on "contact or if he wants to research a particular shop, he has the option of choosing a criteria to facilitate its search. Thus, H & M is closer to its public. Mango, on the other hand, opts for a less interactive site by offering a "Contact" link which is more remote and impersonal. [...]
[...] From a reading standpoint, we can see a site which is rather inappropriately "drafted" at H & with information throughout the pages which causes us to lose interest, and not make us want to surf longer on the site and which accentuates the "bazaar" of the company. We may well end up on the same page of text, photos, and animations everywhere. One might also note that both sites are updated regularly. As we have seen in our study, these sites have frequent changes and additions. This information aims to ensure that the user is not tired and comes back regularly to the sites. These sites adapt to their environment, just as their clothes adapt to changing consumer desires. [...]
[...] There is also a part for Internet sales on the site of H & M but it is very little developed. Another weakness of H & M is that the headings are not translated. These headings include topics on the news, and company news. Therefore it mildly handicaps clients who cannot be well informed of current events and the projects of the company, if they are not fluent in English. Both companies have a section on the care of clothing. Hence customers can find tips and advice on the maintenance of the products they buy. [...]
[...] Mango II. Institutional comparison of the two websites 1. The importance of aesthetics a. Aesthetics b. Colors 2. Interactivity 3. Quality of information offered 4. Navigation III. Two sites that reflect their values 1. The editorial content 2. [...]
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