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26 May 2009

Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola

Dissertation - 23 pages - Services marketing

Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging,...

26 May 2009

A study on customer perception and demand for LCD projectors

Tutorials/exercises - 15 pages - Services marketing

A market consists of all the potential customers sharing a particular need or want who might be willing or able to engage in exchange to satisfy that need or want. Thus, the size of the market depends on the number of people who exhibit the need or want, have resources that interest...

20 May 2009

The market analysis of Reva (India)

Market study - 28 pages - Services marketing

At recent rates of production, proven world petroleum reserves world last about 40 year and also there isn't enough pinesap in the world to meet the demand for fuel. Petroleum will become scarcer and much more expensive, providing further impetus to develop new technology. Making new...

20 May 2009

Efficiency of tele-marketing activities and its viability

Thesis - 24 pages - Services marketing

Banking regulation Act of India, 1949 defines banking as: ‘‘accepting, for the purpose of lending or investment of deposits of money from the public, repayable on demand or otherwise and with drivable by cheque, draft, and order or otherwise.'' The Indian banking can be broadly...

17 May 2009

Creative approaches: DACIA

Thesis - 5 pages - Services marketing

DACIA simply wanted to show the blatant truth to people, since this truth can be easily proven by a fact: the Logan is the cheapest car available on the market. Here, tt just requires a standard animation, followed by the final message, the price and the brand logo. The message is clear and...

17 May 2009

Tobacco marketing in the contemporary world

Thesis - 8 pages - Services marketing

After being brought back from the New World it was cultivated first in Portugal during the 16th century, then tobacco gradually become a product of mass consumption all around the world, passing from the status of a medicinal plant at the beginning to a luxury product and eventually it came to...

17 May 2009

Louis Vuitton Moët Hennessy (LVMH) in Asia

Essay - 13 pages - Services marketing

Louis Vuitton Moët Hennessy- is the world leader in the market of luxury products. Its net revenue in 2005 reached €14 billions and it employs 59 000 peole. As for its retail network, all over the world, more than 1700 shops have been opened. Indeed, the Group is present in 12 countries in...

17 May 2009

Industrial network: Providing specifically adapted products for customers

Essay - 3 pages - Services marketing

The economies of scale, defined as the reduction in cost per unit resulting from increased production realized through operational efficiencies, constitute one of the key goals for firms to improve their competitiveness. But this productive model seems to be in the same time contradictory to the...

17 May 2009

Anna Politkovskaya: A woman, journalist and human rights activist in contemporary Russia

Essay - 4 pages - Services marketing

am a pariah”. This is how Anna Politkovskaya defines herself in the beginning of a posthumous article published by The Guardian on October 14th, 2006. Seven days before, on October 7th, around 5 pm, she was murdered in her flat in still non-clarified circumstances. Her death occurred while...

17 May 2009

Analysis and comparison of the advertisements of Gucci and Donna Karan (DKNY)

Case study - 4 pages - Services marketing

Gucci benefits from a high level of awareness and a prestigious status all over the world. This aspect made it a global status symbol. Donna Karan International, designs, manufactures and sells clothes under the name of 4 brands: Donna Karan New York, DKNY, DKNY Jeans and DKNY Active. Donna Karan...

17 May 2009

Strategy development: Setting marketing objectives and developing marketing strategies

Essay - 44 pages - Services marketing

This presentation will take you through various steps that are involved in the formulation of a marketing strategy. The presentation will begin with the strategic marketing planning process and from there it will move onto marketing objectives and strategies. This will be followed by corporate...

17 May 2009

International business law: The case of Peach International Inc

Essay - 7 pages - Services marketing

The Peach International Company is a start up specializing in the “high tech communications” domain. The firm is at the higher level of technology in the domain of “standard mobiles”. Indeed, the company provides phones that contain all the advantages of actual mobile, as the...

17 May 2009

Consumer ethnocentrism and attitudes towards domestic and foreign markets

Thesis - 3 pages - Services marketing

We had asked a specialized group to read an article titled: “Consumer ethnocentrism and attitudes towards domestic and foreign markets” written by John J. Watson and Katrina Wright and summarize it later. The basis of this case study was to investigate the relationship between consumer...

17 May 2009

Improving Vichy Sun Care sales for teenagers and young adults

Thesis - 13 pages - Services marketing

The objective of our work is to increase the sales of Vichy sun care products for the segments of 13 - 25 years old people. To reach to our target group, we used two main marketing styles which are strategic marketing and operational marketing. In strategic marketing, firstly we analyzed...

17 May 2009

Marketing strategy: Case study of Easy Mobile

Case study - 10 pages - Services marketing

Throughout the years, the Easy Group strategy kept a clear readability built around some corner-stones principles: a no-frills/low-cost approach, an identifiable and recognizable simple communication strategy mainly focused on price and entertainment, constant expansion, development of new...

17 May 2009

How can Parc Asterix ensure its place as second player on the theme park market?

Thesis - 12 pages - Services marketing

Parc Asterix is part of the Compagnie des Alpes group (CDA Parks), a group specialized in: The ski business, with 18 ski areas such as La Plagne, Tignes, Meribel, and others. It is the leader in the international market with 55% of the market share. The family recreation...

17 May 2009

Starbucks France: The value chain

Thesis - 3 pages - Services marketing

Found in 1971, Starbucks Corporation is the leader in the coffee shops industry, with a turnover of $9,411.5 million in 2007 (source: Datamonitor). Its main activity is to manage coffee shops (85% of its turnover) and to sell licenses (10,9%), but Starbucks has also diversified its activity...

17 May 2009

A.1. Steak Sauce: Lawry's defense

Thesis - 7 pages - Services marketing

The aim of this report is to find how A.1 can retain its position as the market leader in the steak sauce segment in the face of growing competition with the impending launch of, the new Lawry's Steak Sauce. The report touches upon the different factors that must be kept in mind in order to be...

17 May 2009

A comparative analysis of the French baby wears market and its main competitors

Case study - 27 pages - Services marketing

In an analysis concerning European Consumer trends that I found on Mintel confirmed my feelings; showing that French consumers consider themselves much more fashion conscious and have a look at style at first when buying clothes, even for babies (61,3% look at style first against 41,4% of...

17 May 2009

The French big gun in retail: Carrefour

Thesis - 11 pages - Services marketing

Carrefour is the French world challenger and the European leader in the retail industry and also the second largest retail company worldwide. In order to maintain the position of Carrefour as a global retailer and due to the high competition, marketing researches have to be undertaken to...

17 May 2009

Marketing plan: Avon and Mattel Inc

Case study - 7 pages - Services marketing

With this article we will highlight how Mattel and its well-known icon, Barbie tried to get a foothold in the Chinese market since 1998 by using a well known company: Avon. This situation is called a piggy - back, this illustrate how company A, here Mattel, wants to sell its products...

16 May 2009

Soft capitalism as related to therapeutic modes of work

Essay - 71 pages - Services marketing

The global village concept has fuelled soft capitalism and the rise of the ethos in this field within organizations. Let us first understand the basis of globalization. While not so different from traditional villages in its ...

16 May 2009

Player in the international market: The introduction of Emmi energy drink

Thesis - 20 pages - Services marketing

As the leading Swiss maker of cheese and milk, Emmi hopes to continue being one of Europe's innovation leaders and trendsetters in the market of milk products. The brand expects to see an above average growth in the international markets over the course of a year and annual growth of 2-3% over...

16 May 2009

Brand and communication - Nike: The goddess of marketing

Essay - 5 pages - Services marketing

History Phil Knight and Bill Bowerman imported Japanese shoes and created BRS “Blue Ribbon Sports”. First polemic with the advertisement “you don't win silver - you lose gold” First partnership with football team Strategy of Nike Knight...

16 May 2009

Ben & Jerry and Iceverks : Marketing strategy in Russia

Essay - 20 pages - Services marketing

The Russian systems were undeveloped and inefficient and the Russian mafia has gained enormous power. For example, the company had to pay as much as 30% of their monthly profit for mafia protection. Russians in Moscow consume 170 tons of ice-cream per year and 98% of which is vanilla. When the...

16 May 2009

Communication strategy & plan: Cif case study

Case study - 8 pages - Services marketing

Cif is a very old brand in its sector of cleaning product and has a very strong image, but is too much associated to restrictive and occasional use. As a communication agency, I was asked to think about a new communication strategy which could make Cif appears as more usable, more easily...

16 May 2009

Perrier fluo analysis

Thesis - 4 pages - Services marketing

Perrier is a very well known company in Europe, which is usually associated with a French style. Perrier is under the control of Nestlé water, who bought the company in 1992. Since this acquisition Perrier has tried to change its image and tried to target a younger audience, to be present in the...

16 May 2009

Strategic marketing assignment: Nespresso

Thesis - 9 pages - Services marketing

Coffee is not just a hot drink that wakes us up in the morning anymore. It is becoming a moment of pleasure and relaxation. I have chosen to analyze a brand, Nespresso, that drives luxury through a product basically considered as a consumers good: coffee. Therefore, we ask ourselves several...

16 May 2009

Negotiating a sponsorship deal

Thesis - 4 pages - Services marketing

Sponsorship is often set up in order to establish long term relationship and agreement between a rider and a company. Here is our negotiation folder on how to negotiate a sponsorship. We choose to base our research on the snowboarding area because we think it is very popular in...

15 May 2009

The evolution and implementation of the marketing concept

Thesis - 7 pages - Services marketing

Since its introduction in 1950's the marketing concept has been criticized, broadened, and blamed for the current decline in the competitive world. Have critics failed to recognize what marketing concept really is? The Marketing Concept was created in the 1950's just after the World War...

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