Decathlon Group: Sports Megastore
Market study - 7 pages - Business strategy
"Decathlon is a major French sporting goods chain store, with stores located throughout the world. It started with a shop near Lille, France in 1976. The retailer stocks a wide range of sporting goods, from tennis racquets to advanced scuba diving equipment, usually in large superstores....
Calvin Klein : Analysis of its Global operations
Market study - 7 pages - Business strategy
"Calvin Klein was born on 19th November, 1942. His love for fashion was inherent as he started initially with interest in sketching and sewing at a very young age. After his graduation from the Fashion Institute of Technology in New York, he began working under Dan Millstein. He had worked for...
Comparative study of wind, solar and nuclear powers
Course material - 3 pages - Ecology & environment
With 58 reactors spread over 19 sites, France has the largest nuclear fleet in the world in proportion to its population. But the management of nuclear waste poses a major problem because of its potential to pollute the soil for hundreds or even millions of years, which leads to various...
Yamaha: Dominant market penetration,United Kingdom
Market study - 10 pages - Business strategy
Leading motorcycle manufacturer and distributor in United Kingdom. Largest motorcycle producer and distributor in United Kingdom, with volume share of 16.5% in 2010. The company offers motorcycles, outboard motors, ATVs, personal watercraft, snowmobiles, boats, outdoor power equipment and race...
Digital society
Course material - 33 pages - Sociology
ICT is a major technological change whose effects have only begun to be measured for about ten years. Beyond the appearance of new activities related to ICT, such as start-ups, online shops for example, digital technologies have considerably facilitated the production and exchange of information....
Telecommuting: The future of work
Thesis - 9 pages - Management
Telecommuting is synonymous with the Work-from-Home concept, wherein the employee, instead of physically commuting between home and the workplace rather works from home and connects with the office via channels of communication such as telephone, internet, Voice over IP, videoconferencing,...
Market research on customer satisfaction survey for Henkel (B2B)
Case study - 42 pages - Services marketing
This research was implemented to determine the level of Customer Satisfaction with Henkel Products and Services. It is a Business to business (B2B) research. The approach adopted for conducting the research includes surveys and personal interviews conducted in May 2008. Henkel deals its product...
The marketing audit of Tesco PLC
Dissertation - 50 pages - Management
The specific UK FTSE listed company selected for the purpose of dissertation is Tesco PLC. The report will create and develop a marketing plan for Tesco PLC in the medium term of one to three years. The creation of such a plan will require various elements. As such the report will clearly be...
Fiat - A stable and a favorite car-maker in the UK
Market study - 10 pages - Business strategy
Fiat is an Italian automobile manufacturing company that was established in 1899 in Torin, Italy. It is an acronym for Fabbrica Italiana Automobili Torino in Italian. The world's ninth largest carmaker has revenue more than 35 billion euro. Other than automobiles, the company also manufactures...
Competitive environment analysis: H&M
Thesis - 8 pages - Services marketing
We chose to write our report about H&M for many different reasons. First of all, even if we focus on the French market, the fact that H&M is a global brand, operating from nearly everywhere in the world, both made us sure that we would have to analyze a very strong and efficient strategy, and to...
Subway - UK Operations
Market study - 10 pages - Business strategy
Subway, an American restaurant franchise that primarily sells submarine sandwiches and salads, opened operations in the UK in 1996. In 2001, the company reached the 50th store mark and by 2010 it had become UK's most successful seller overtaking its chief fast food rival McDonalds in the number...
Estee Lauder Companies, Inc. -Creating Fashion for the world
Market study - 7 pages - Business strategy
"The Estee Lauder Companies Inc. (Estee Lauder) is one of the leading manufacturers and marketers of fragrance, skin care, makeup and hair care products in the world. The group employs more than 31000 professionals in the fields of R&D, marketing, finance, retailing, etc. The group is headed by...
Caterpillar - Growing in the US Market
Market study - 10 pages - Business strategy
"Caterpillar is headquartered at the US and its business is growing in American region. Three new facilities have been added in the US. The capital expenditure as planned for the year 2011 is $3 billion with more than half of which is planned for the US market. As the economic environment is...
AXA Group - An Analysis on the 9th largest financial provider in the world, its acquisitions and Global Operations
Market study - 7 pages - Business strategy
"The Global Financial provider provides financial services throughout the world. It deals in various forms of insurance like life, health, etc. It also provides investment management solutions. Strictly speaking, the company operates in five departments. They are Life & Savings, Property &...
Elon Musk: Visionary
Essay - 5 pages - Management
Elon Musk is the extremely successful founder of three companies: the reusable rocket firm, SpaceX, Zip2, which helped newspapers design community-based websites in the 90s, and X.com which bought the online payment system Paypal and sold it for 1.5 billion in 2002. Elon Musk inspires anyone...
Discussion of developing, building and marketing an intelligent refrigerator
Essay - 8 pages - Services marketing
Of the ideas, a smart refrigerator seems either existing or a bit too specialized. My guess is that refrigerators that can inventory and restock themselves already exist too. It is certainly do-able now because the items are bar-coded and data regarding servings is online, so it could b guessed...
SABMiller: Strategy behind the success in a hostile environment
Case study - 13 pages - Business strategy
There are very few South African companies that can boast of a history of 100 years. Despite this situation, SABMiller crossed the twentieth century in a country whose political system has a disastrous influence on the development of the local companies. The strategy carried out by SAB enabled...
Metro AG: The German retail giant
Thesis - 6 pages - Business strategy
Metro AG, deutsche Einzelhandel Riese! Yes, Metro AG, headquartered in Düsseldorf, Germany, is the German retail giant. Metro AG's group companies deal in hypermarkets, Cash & Carry's, electronics, department stores and asset management. All its brands are leaders in their respective sectors. Its...
Using oil reserves
Thesis - 3 pages - Journalism
There's a lot of talk these days about the state of our energy supply. One side wants alternatives to oil; the other wants more oil now, tapping reserves to solve energy problems for the coming decades. Although neither side can offer definitive long-term solutions to our energy problems...
Cartier's global operations
Market study - 7 pages - Business strategy
The famed watch and jewelry House of Cartier, one of the classiest brands in the industry, can trace its origins back to 1847, when Louis-Francois Cartier opened a small jewelry store in Paris. Over the years, the brand has evolved to become the official jeweler of the Royal courts of England,...
Chanel - Global Operations
Market study - 7 pages - Business strategy
Chanel S.A., fondly known as Chanel is a privately owned fashion brand. It was founded by Gabrielle "Coco" Chanel in 1909. Company is headquartered at Paris, France and is present in more than 310 locations worldwide. The annual revenue as recorded in 2010 stands to be ?1.809 billion.The company...
Toys "R" Us: Storch Strategizes to Torch Competition in the US
Market study - 10 pages - Business strategy
Toys "R" Us Inc., founded by Charles Lazarus in 1948, is one of the leading retailers of toys, games, electronics, sporting goods, baby products, children's apparel and juvenile furniture. With its headquarters in Wayne, New Jersey, and over 1600 stores worldwide, Toys 'R" Us has been the...
Yahoo! - Connecting USA and the World
Market study - 10 pages - Business strategy
Yahoo! Inc., the dream child of two Stanford PhD graduates David Filo and Jerry Yang, was incorporated in 1994. The word Yahoo! has been derived from the name of a character from Jonathan Swift's "Gulliver's Travels". Yahoo's growth in the 90s was meteoric, and continually hogged...
Cartier in the US and beyond
Market study - 10 pages - Business strategy
One of the most revered names in jewelry, Cartier Monde (French for "World") is also the world's largest luxury jeweler, operating nearly 200 retail stores in over 125 countries. The centerpiece of Vendome Luxury Group PLC--the London-based luxury goods subsidiary of Compagnie Financiere de...
PESTEL Analysis - Decathlon
Case study - 5 pages - Distribution marketing
Decathlon is the largest sporting goods retailer in the world selling clothing, sportswear and sports equipment for over 70 different sporting disciplines. It was inspired by the belief that the best sports products should be accessible to everyone. It offers innovative and high-performance...
Cartier in the UK and across the globe
Market study - 10 pages - Business strategy
One of the most revered names in jewelry, Cartier Monde (French for "World") is also the world's largest luxury jeweler, operating nearly 200 retail stores in over 125 countries. The famed watch and jewelry House of Cartier, one of the most recognized brands in the industry, was founded in...
SWOT Analysis - Nike
Case study - 5 pages - Sport marketing
Nike originated in the 1960s, it started as a collaboration between Bill Bowerman and Phil Knight, and shoes were then sold under the name “Blue Ribbon Sports”. The company name changed to “Nike” in 1978 : the name Nike reflects a Greek goddess that symbolises victory. The...
PESTEL Analysis - IKEA
Case study - 5 pages - Distribution marketing
IKEA is a Swedish-based homeware brand founded by Ingvar Kamprad in 1943. The name IKEA is derived from an abbreviation of the founder's name, Ingvar Kamprad, and the village in which Kamrad he grew up, Elmtaryd, Agunnaryd. Kampard passed away in 2018 but not before fulfilling his dream of...
Avon - Global operations
Market study - 7 pages - Business strategy
Avon Products, Inc. (NYSE: AVP) is a US cosmetics, perfume and toy seller with markets in over 140 countries across the world and sales of $10.9 Billion worldwide as of 2010 with net income of $609 Billion and employing a workforce of 44000 personnel. Avon Product is a multi-level marketing...
Heineken - Analysis of its UK Operations
Market study - 10 pages - Business strategy
"Heineken UK is United Kingdom's leader in beer and cider business. It is an operating company under Heineken N.V. which is the world's largest brewer. Heineken UK was formed in 2008 when the parent company acquired the UK business of Scottish & Newcastle PLC. The company employs around 2300...
