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29 Feb 2016

Contemporary Business Management issues such as reducing the carbon footprint

Case study - 6 pages - Management

BP, which is popularly known as British Petroleum, is the world's third largest energy corporation. In 2010, BP, which has $272 billion worth of assets, registered $308 billion worth of profits. BP has more than 79,000 workers employed in different capacities in branches across the globe. The...

09 Jan 2009

Carbon footprinting

Essay - 9 pages - Ecology & environment

The nature of the carbon footprint is to examine human use of carbon and to try to apply it to how much greenhouse gas (converted to a scale based on CO2) is used. By discussing this, and viewing how "Climate change and infectious diseases in North America: the road ahead"...

29 Oct 2021

PESTEL Analysis - The electric car market

Case study - 4 pages - Automotive marketing

An electric car is made up of one or more electric motors which are usually powered by a battery. The goal of manufacturing these vehicles is to reduce the carbon footprint. But the idea of the electric vehicle does not date from today. In 1834 Thomas Davenport, an American created...

23 Jan 2023

Renault's strategy

Case study - 4 pages - Automotive marketing

Renault has developed around a major axis that is fully reflected in its strategy, optimizing production costs through powerful economies of scale. This has been accentuated by its alliance strategy, particularly with the Nissan group and Mitsubishi, which are increasing production volumes. One...

04 Nov 2021

SWOT Analysis - The space tourism market

Case study - 5 pages - Tourism marketing

Major players in the sector today, Richard Branson (Virgin Galactic), Jeff Bezos (BlueOrigin), Elon Musk (SpaceX), are now familiar names when it comes to space tourism. All of them have the ambition to democratize access to space with, however, some subtle differences in their respective...

19 Dec 2022

Workshop about Sustainable Alimentation

Internship report - 2 pages - Ecology & environment

I took this workshop because it is fully related to SDG15 and SDG2 and because in my studies I did not have the opportunity to be made aware of this issue. This conference was structured around: CO2 emissions, the ethical aspects of food, and health and nutrition. The main goal of this conference...

09 Aug 2021

Corporate strategy - The example of Danone

Case study - 10 pages - Distribution marketing

Danone is an international company; they are known as a "multinational" dedicated to food products. The company is now internationally recognized for its products and is listed on the Paris Stock Exchange in the CAC 40 category. The company is present in more than 120 countries around the world,...

25 Oct 2021

Apple: Ethics and Sustainable Development

Case study - 5 pages - Brand management

"The planet is not waiting. Neither do we.", "Products that consume so little energy is not common", "Investing in nature to offset our emissions should be expected", "Our business is carbon neutral, and by 2030, all our products will be too". Recently, Apple, the world's largest...

21 Sep 2011

Pepsi - UK

Market study - 10 pages - Business strategy

Caleb Bradham, who was a pharmacist, found the Pepsi-Cola in 1898 in New Bern, North Carolina. It was initially known as "Brad's Drink" and later named Pepsi-Cola in 1903. Pepsi-Cola started its sale in UK in 1953 and ever since there is no looking back. In the United Kingdom, it has grown to...

20 Dec 2021

Transportation and Retail Industries - The Sustainability Issue

Essay - 4 pages - Green marketing

Sustainability in global industries is a very important subject to focus on. All of these industries are facing different sustainability-related problems and challenges that they need to overcome to protect the planet for future generations. As part of the problems, we can find greenhouse-gas...

21 Sep 2011

British Airways - Global Operations

Market study - 7 pages - Business strategy

British Airways (BA), a flagship carrier airline in the UK, was created in 1974 and is headquartered in Waterside. It was privatized in February 1987 and is the largest airline in the UK based on fleet size, international destinations and international flights. BA's - British Airways World...

21 Sep 2011

British Petroleum: The Global Oil Giant

Market study - 7 pages - Business strategy

BP, or, British Petroleum as the world knows it, is one of the giants in the oil industry. Initially known as the Anglo-Iranian oil company, BP took on the name of British Petroleum in 1954. Apart from selling fuel and lubricants for transportation, BP also provides petrochemicals and energy in...

26 Oct 2011

IKEA UK : Study on the journey of the company in UK Market

Market study - 10 pages - Business strategy

"IKEA arrived in UK in the late 80's and it is said that with the exception of Abba and Volvo, this is perhaps the third most predominant area where Sweden left its mark. It opened its first store in UK at Warrington, in 1987. Unlike other international brands which target the capital for opening...

28 Feb 2014

Food and Sustainability

Case study - 13 pages - Educational studies

In the early 1990s, the phrase sustainability came out as a concept meant to lower the environmental human footprint. It was seen as an approach of seeing to it that there is conservation of natural resources for future use. The concept only picked momentum after few years due to public...

07 Jul 2015

Renewable Energy and the Hotel Industry: A Perfect Fit?

Case study - 27 pages - Psychology

Renewable energy is one of the fastest growing sectors in today's energy market. Energy from solar, wind, hydro power, tidal energy and biomass sources is being harnessed to provide energy that is both environmentally friendly and secure from the fluctuations of the international fossil fuel...

28 Dec 2010

Coco-Cola and Pepsico : Market, Finance and strategy analysis for BRIC countries

Thesis - 40 pages - Business strategy

Since 2006, the soft drinks market has been "flourishing” thanks to two factors: rising disposable incomes and well-being. Consumer lifestyles are undergoing a major change due to a growing awareness of the link between diet and health. On the other side, enhanced living standards,...

10 Mar 2011

Limited perspectives for electric cars: Auto industry facing new challenges

Case study - 12 pages - Business strategy

The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...

24 Mar 2009


Case study - 17 pages - Business strategy

Solar energy is a market that has been growing for the better part of twenty years. Japan, Germany, and the United States account for more than three quarters of solar panels installed in the world. These countries are at the forefront of this paradigm shift to alternative energy. With very...

19 May 2022

Sustainable cocoa sourcing strategies and supply chain - Mondelez International Inc.

Tutorials/exercises - 8 pages - Foreign markets

Mondelez International Inc., the largest chocolate manufacturer in the world and in Europe has committed to cover 100% of its cocoa supply chain with its Cocoa Life Program by 2025 while investing at the same time $400 million in it. This program for sustainable cocoa sourcing is implemented in...

13 Oct 2020

PESTEL Analysis - Netflix

Case study - 6 pages - Services marketing

Netflix is an American entertainment company that has grown into a major Internet TV provider. As of 2017, the company has a large customer base of over 100 million subscribers in over 190 countries, with over 51 million subscribers located in the United States. The company was founded by Reed...

09 Dec 2010

The TNT Group and its Sustainable Development: Strategy and Financial Analysis

Thesis - 55 pages - Business strategy

For many years, TNT has been communicating actively about social values and its social commitments, and neglecting to talk about its trade and transportation. Thus, the group seems to incorporate the concept of sustainable development in its business fundamentals. However, is this just a desire...

21 Sep 2011

Gucci International

Market study - 7 pages - Business strategy

The first thing that comes to one's mind on hearing the word "Gucci" is likely to be the double-G motif on a Gucci leather handbag or a wallet. This logo, coupled with the bold red and green bands on suitcases, satchel, wallets, and bags, has become one of the most copied trademarks in the...

24 Oct 2011

European integration process and its influence for business: Case of Danone

Thesis - 18 pages - Business strategy

Within the last decades, globalization has changed the face of the world with a shift from ‘nationalism and protectionism' to the idea of a ‘global village'. A new world economic order emerged and the regional and multinational trade agreements and free trade areas played a key role in...

21 Sep 2011

Coke - UK Operations

Market study - 10 pages - Business strategy

Coca Cola, the American non-alcoholic beverages company which was founded in 1892 has a huge market in the United Kingdom. The largest manufacturer, retailer and marketer of soft drinks were found by Asa Chandler. The company is known as Coca-cola Great Britain (CCGB) in the UK. It is responsible...

29 Sep 2010

Jetstar product development report

Case study - 7 pages - Services marketing

In the current scenario, aviation industries have survived global economic challenges through internal restructuring and rebranding (Franke, 2007). The face of the industry is changing as it is restructuring its routes and distribution channels, reducing staffing levels, outsourcing core...

26 Sep 2011

Diesel - A study on its Global Operations

Market study - 7 pages - Business strategy

Diesel has been a brand that has been synonymous with fashion over the years. It is basically an Italian design company that is based out of Breganza (Italy), but has its market presence throughout the world. It has redefined the meaning of fashion aiming the generations of youngsters. The...

30 Jul 2021

Sustainable Tourism in Croatia - How Does Croatia Operate its Shift Towards a More Sustainable Economy Through Tourism?

Thesis - 24 pages - Tourism marketing

In 1800, there were 900 million human beings on earth. In 2020, the Earth is home to 7.8 billion people. This strong population growth is accompanied by an increase in demand for goods and services and production methods that cause environmental and social disorders. In the 1970s, many experts...

26 Sep 2011

Diesel - redefining fashion for the US

Market study - 10 pages - Business strategy

Diesel has been redefining the world of fashion in the American market for quite sometime now. The entry of Diesel into the United States of America was a bit late when compared to its entry into the other peripheral markets. This can be attributed to the fact that the USA (United States of...

29 Sep 2010

What effects does globalization have on emerging markets?

Essay - 3 pages - Economy general

Following the abandonment of the Bretton Woods system in 1971, the US and Great Britain started to spread their market-oriented policies leading to what we call today, globalization. The European Commission defines globalization as 'the process by which markets and production in different...

12 Oct 2011

Danone's UK Operation and Market Position

Market study - 10 pages - Business strategy

"Danone SA, incorporated on February 2, 1899, is a French-based company engaged in food processing activities. The Company's UK unit operates in four business lines, including Fresh Dairy Products, Waters, Baby Nutrition and Medical Nutrition. In Europe the Company's main markets are France,...