What effects does globalization have on emerging markets?
Essay - 3 pages - Economy general
Following the abandonment of the Bretton Woods system in 1971, the US and Great Britain started to spread their market-oriented policies leading to what we call today, globalization. The European Commission defines globalization as 'the process by which markets and production in different...
Porsche: A study on the rise of its brand identity and providing various services for the global circles
Market study - 7 pages - Business strategy
"Porsche is a German company that holds investments in the automotive sector. The company is headquartered in Zuffenhausen, in Stuttgart, Baden-Württemberg. It is jointly owned by the Piech and Porsche families, and Qatar holdings through the Qatar Investment authority. The company was founded...
Strategic Business Analysis: First Solar Inc.
Case study - 34 pages - Business strategy
The U.S solar industry has grown of age as part of the global industry estimated at $77 billions, following increasing solar installation demand every year. The new trend arises from government incentive programs, declining installation prices and stiff competition in the market. As the world...
Logistics assessment
Case study - 3 pages - Logistics
Supply chain management is concerned with achieving a more cost effective satisfaction to end customer requirements(Christopher, 2005). Logistics traditionally represent the various activities implemented to handle goods from the supplier to the final customer. Today, these activities...
Calvin Klein - Market study of US operations
Market study - 10 pages - Business strategy
"Calvin Klein's love for fashion was seen at a very early age when he started taking interest in sketching and sewing. Born on 19 November 1942, after graduating from the Fashion Institute of Technology in New York, he began working as a trainee making coats in European style of fashion. However,...
Coca Cola vs. Pepsi: Analysis and Comparison of Strategies - published: 27/09/2022
Case study - 13 pages - Business strategy
Without a doubt, the revenue of Coca-Cola has reflected considerable growth over the years, but when compared to PepsiCo, the revenue of PepsiCo appears to have doubled within the fiscal year of 2019. Between 2016 and 2019, when the revenue of PepsiCo increased steadily, the income of Coca-Cola...
Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we promote...
Market Study - Sustainable tourism
Market study - 8 pages - Tourism marketing
The tourist is, according to UNWTO, a traveller who travels away from his usual place of residence for at least one night and a year at most. The tourism market has a significant weight in the world economy, and its influence is not about to end, as it is constantly growing. France is the number...
Hilton hotels: Hospitality across the world
Market study - 7 pages - Business strategy
Over the past few years, Hilton Worldwide has been donning the mantle of the most stylish, forward thinking global leader of hospitality. Associated with inaugural balls, Hollywood award galas and premier business events, Hilton Worldwide has been offering accommodations and other leisure...
Motorola USA: Carving a Niche and Surviving Adversities
Market study - 10 pages - Business strategy
The name "Motorola" has been synonymous with innovation for quite some time now. Motorola Solutions Inc., formerly known as Motorola Inc., founded in 1928, is headquartered in Schaumburg, Illinois, and provides products and services to educational segment, government, retail, health care,...
Corporate social responsibility: The example of Air France-KLM
Thesis - 8 pages - Management
This group was created in 2004 through the merger of Air France and KLM and is now the world leader in terms of international passenger traffic. In addition, the financial results have been improved considerably over the last few years. But how is the airline group actually dealing with its...
Zara's US Operations
Market study - 10 pages - Business strategy
Zara, a flagship venture of Spain-based Inditex, started its US operations in 1988. Zara USA Inc. is based out of New York and retails men's and women's clothing. The company has now grown to own 49 stores spread across the east and west coast of USA. The once labor-intensive US apparel...
Johnson & Johnson: US vital for long term sustainability
Market study - 10 pages - Business strategy
Largest OTC healthcare drug manufacturer in United States Largest OTC healthcare distributor and manufacturer in United States, with market share of 18.1% in 2010. The company offers consumers pharmaceuticals and medical diagnostic devices across 60 countries worldwide. Medical devices &...
Burberry : An analysis of the fashion giant's history and growth globally
Market study - 7 pages - Business strategy
"Burberry is one of the most trusted brands in the world in terms of the fashion and apparel industry. In many ways, the brand is a precursor of haute-couture in the world. It redefined fashion at a time when clothing was just about the practical applicability, rather than being a style statement...
Burberry: An analysis of its brand building, positioning in the UK market
Market study - 10 pages - Business strategy
"Burberry has been a precursor of fashion in UK (United Kingdom). The company has changed the structure if the fashion industry and was among the few who ushered in the idea of functional luxury. The brand has enjoyed a lot of success in the European market by introducing a lot of changes in the...
Ford case study: Developing a new strategy
Case study - 22 pages - Services marketing
Ford Motors Company has been founded in 1903 by Henri T. Ford and 11 associates.Over the years, the company developed and expanded its automotive activities (design, development, manufacture, sale and service of cars and trucks). The Company had the credit in financing a wide variety of...
Apple Inc's ethical philosophy - published: 25/07/2013
Case study - 4 pages - Business strategy
Values can be defined as the set of ideals that are of high value to an individual in which there is a form of investment either emotionally or in reputation. Ethics on the other hand are generally accepted practices or behavior that can be codified into a set of rules or integrated into a formal...
Corporate governance and business ethics: Air France-KLM
Thesis - 8 pages - Management
Businesses have to publish their yearly Corporate Social Responsibility Report (CSRR) for their stakeholders. CSRR is the business contribution to the sustainable development goals. Essentially it is about how business takes account of its economic, social and environmental impacts in the...
PESTEL Analysis - Vodafone
Case study - 5 pages - ICT marketing
Vodafone is a British telecommunication company based in Newbury. The company was created in 1984 and known as Racal Telecom, a branch of Racal Electronics. It is only in 1991 that the company became Vodafone group. The company made its entry in the stock market in 1988 under the name Racal...
Corporate Strategy, Pernod Ricard : analysis and scenarios
Case study - 11 pages - Business strategy
In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...
PESTEL Analysis - Vodacom
Case study - 5 pages - ICT marketing
The company is based in South Africa and was created since 1993. It can be considered as an extension of Vodafone in South Africa, DRC, Lesotho, and Mozambique. In fact, the Vodafone group has almost 64.5% of Vodacom. The latest operates in the telecommunication service industry. When it comes...
PESTEL Analysis - Levi Strauss Company
Case study - 5 pages - Fashion and ready to wear marketing
In essence, the United States apparel industry had total revenue of 350 billion dollars as of 2019, representing an annual growth rate of 2.5 percent between 2015 and 2019. The womenswear segment was by far the industry's most profitable in 2019, with total revenue of 187 billion dollars,...
How to reduce the turnover of a company dependent on a single supplier by developing a multi-supplier and international merchant site?
Dissertation - 28 pages - Digital & e-marketing
MANICO is an ESPRIT franchise. This type of contract creates a high dependency on a single supplier and eliminates any possibility of online sales. In order to reduce this reliance on ESPRIT, the company wishes to develop a merchant website with several French and foreign brands and to provide...
Purchasing behavior - Detailed essay plan
Dissertation - 3 pages - Clients and users behaviour
This document helps structuring a dissertation about consumers' behavior and especially purchasing power through a detailed plan. Research's references are French.
Analysis of the e-business strategy used at Picard Surgeles
Case study - 13 pages - Business strategy
Picard Surgeles or Picard Frozen foods is a French company that was founded by Raymond Picard in 1906. This company is France's leading frozen foods specialist. It is both a manufacturer and distributor of frozen foods. It has about 1000 products on offer, and a distribution network of 800...
Managing work, family and life
Thesis - 10 pages - Management
With the ongoing languished economy and many businesses attempting to do more with less', a growing research showed that arrangements of flexible labor in the form of flex-time and compressed workweek, etc., when appropriately implemented, can benefit both the organization and the employees...
Sales and distribution of the products of Hyundai and Tata Motors
Dissertation - 28 pages - Services marketing
The automotive industry is an extremely reliable indicator of economic growth; quite obviously, its growth boosts the economy's performance. The automobile industry grew at a compound annual growth rate (CAGR) of 22 per cent between 1992 and 1997, industry that was licensed, controlled and...
KFC : analysis of its Global Operations
Market study - 7 pages - Business strategy
"KFC, Known as Kentucky Fried Chicken is based out of Louisville, Kentucky, US. Harland Sanders came up with the idea of Fried Chicken in 1930 and the company was incorporate in 1952. Even after his death in 1980, Colonel Sanders continue to remain a major part of the promotions and advertising...
Sustainable remote work practices for progressive reductions of road traffic emissions
Dissertation - 68 pages - Ecology & environment
Although technology developments brought about possibilities for all work which could be done remotely to be done remotely within the Netherlands, limitations for additional and sustainable implementation of remote work practices remained. Secondary research sheds light on the extent to which...
What Does it Mean for a University to be Socially Responsible?
Dissertation - 3 pages - Educational studies
What does it mean for a university to be 'socially responsible'? With reference to the literature and using examples from the UK, and beyond, discuss how a university might demonstrate its commitment to social responsibility to its stakeholders. Corporate social responsibility (CSR) can...