Case Analysis - Avon
Case study - 13 pages - Business strategy
Avon is one of the most popular household brands in America, and with the business structure given, it has many opportunities to expand its operations even further. Avon products are well known all over the world, and the reputation of the company does allow the firm to recruit more direct...
PESTEL Analysis - The aeronautical sector
Case study - 5 pages - Tourism marketing
Aeronautics is the science around the designing, building and flying of aircraft. Ranging from non-powered aircraft to supersonic space transport, and it is one of the world's largest industries in terms of product output, employment and monetary value globally. The freedom of flight opened...
How and why has the environment become so important in the field of tourism and luxury hotels?
Case study - 5 pages - Tourism marketing
The whole text explains the importance of linking sustainable development with luxury hotels. This importance is reflected in many of the establishments that the palaces have introduced. That's why the case study focuses on the Parisian palace The Plaza Athénée, which is located in the 8th...
Pestel Analysis - Lidl
Case study - 5 pages - Distribution marketing
Founded in 1973 by father and son team, Josef and Dieter Schwarz, in Ludwigshafen, Germany the original Lidl company had 3 employees and sold around 500 products. During the 1990s the company expanded and started opening stores across the European continent. Twenty-one years later the group...
Heinekan case study: How to enter South Africa market
Case study - 25 pages - Services marketing
This is a sales proposal written for Heineken on how they should enter the South-African. What we researched is: How can Heineken enhance its sales by expanding its market share to new consumer markets in South-Africa? During reading this sales proposal, you can find the current situation of...
Comparison between continents: America and Africa
Essay - 1 pages - Geography
Diversity is the product of nature. Humans come in an array of shapes, sizes, and colors. Nevertheless, geographical location combines a wide assortment of humans of different shapes, sizes, and colors. Despite the combination of differences, there remains a divide. Something still distinguishes...
Multinational Corporations and their Consequences on the International Economy
Case study - 4 pages - Business strategy
Multinational corporations are those businesses that have a direct ownership of assets, which they run in more than one state outside their country in which they are built-in, and also they generally retain their headquarters. It means that these corporations have roots in their state. However;...
Audi: An analysis of the trends in the automobile market and revamp in the company policies to capture the UK markets
Market study - 10 pages - Business strategy
"The German car production firm produces the Audi brand of cars. Based in Ingolstadt, Germany, the company is one of the premier car manufacturing units in the world. Right from sports cars to luxury car models, the company has been making great strides globally. It has established its markets in...
PESTEL Analysis - Burger King
Case study - 4 pages - Brand management
Burger King is an American giant specialising in fast food and, in particular, burgers, and are McDonald's main global competitor. The group was founded in 1954 in Miami by two friends, James McLamore and David Edgerton. In 1957 the two friends created the recipe for the now world-famous...
Strategy proposal for an MNC who wants to invest or expand in a specific country - New Group Renault strategic plan: "Drive the Future"
Market study - 7 pages - International economy
In this work, we analyze Renault's strategic plan for 2017-2022, called "Drive the Future" on three levels: the company's source of competitive advantage (section 1), the reasons for choosing the target of investment in emerging country, such as China (section 2) and finally the content...
The COVID-19 Impacts on Tourism Industry - The Japan's Case
Thesis - 13 pages - Tourism marketing
It is within the frame of the Master of Applied Foreign Languages in English and Japanese at Jean Moulin Lyon III University that I did a two-month-internship in the DMC EXO Travel Japan. This Japanese office is part of a bigger group: EXO Travel. It was within the MICE team in Tokyo that I had...
SWOT Analysis - PayPal
Case study - 5 pages - Digital & e-marketing
Online payment services have expanded considerably in recent years. Indeed, with the rise of electronic commerce, consumers and businesses alike are constantly looking for secure means to carry out their transactions, especially in a world where competition is very high and where fraud on the...
SWOT Analysis - FedEx
Case study - 5 pages - Services marketing
The parcel delivery market has grown considerably in recent months, especially since the onset of the health crisis around the world. Thus, in 2020, the sector grew by more than 43%, recording a turnover of 190.6 billion euros. In 2020, more than 40% of consumers subscribed to an online delivery...
PESTEL Analysis - Kraft Foods
Case study - 4 pages - Distribution marketing
"The spirit of a start-up, the soul of a powerhouse": created in 1980 under the name of Kraft Foods Global, the company was initially based in Delaware in the United States before it relocated to Virginia in 2012. This move coincided with the company changing its name to Kraft Foods Group, Inc....
Business report: H** M** France - press agency, advertising
Internship report - 15 pages - Medias&communication marketing
The H** company in which I am doing my internship is a very complex company that deserves a lot of explanation in order to understand all the workings of the company. Indeed, the organization is international, the group is quoted on the "Stock Exchange" and has a very heavy weight in the...
PESTEL Analysis - Lafuma
Case study - 5 pages - Sport marketing
Lafuma is a pioneer in the field of outdoor sports equipment. Since 1930, it has designed and manufactured sports and leisure equipment in France. Over time, the company has evolved. In fact, metal frame backpacks were introduced by the company in 1936. The company began manufacturing camping...
Ready to wear - Zara and its competitors
Case study - 8 pages - Fashion and ready to wear marketing
Perhaps one of the most recognized brands around the world and also a significant international fashion organization, Zara, has been cited as the third largest brand within the apparel industry and is a unit of Inditex. Founded in 1975 by Mera Rosalina and Ortega Amancio, the company has been the...
Sustainability in the Fashion and Apparel/Consumer Products Industries
Essay - 4 pages - Fashion and ready to wear marketing
Sustainability in global industries such as Fashion & Apparel, Consumer Products, and Food & Agriculture is a major subject of society. All of these industries face major sustainability-related problems and challenges that they need to overcome to protect the planet. Among these industries, it is...
The Exki company: "natural, fresh and ready"
Case study - 8 pages - International marketing
EXKi declared "company of the year" in 2010, is a concept of fast and healthy catering, straight from Belgium. The new and growing concerns of the population in terms of the environment and health are favourable to it. Indeed, the company markets recipes designed by a chef, respectful of...
Ben & Jerry's ice cream: Environmental policy report
Essay - 11 pages - Business strategy
Hailing from a single store in Vermont, created by two men making ice-cream, Ben & Jerry's has rapidly become a truly global company, employing 514 people in the US alone, and operating 550 small ‘Scoop Shops' spread across the US and 23 other countries across the world. By their own...
Ocean carbon dioxide removal: a necessity for climate action or an additional impact to be avoided for the ocean?
Tutorials/exercises - 7 pages - Ecology & environment
This document is a group work about Ocean Carbon Dioxide Removal. As of today, there is done not nearly enough to prevent dramatic consequences of climate change. Ocean carbon dioxide removal shows great potential to be a part of the solution. Scientists argue that cutting the...
Strategic study of the Total Group
Case study - 8 pages - Business strategy
The energy market is one of the largest in the world. Indeed, energy in all its forms is essential for humans and their survival. Thanks to energy, men can eat, heat and bathe themselves, thus meeting so-called essential needs. On a daily basis, humans use many forms of energy, solar power, wind...
Training and development: Tata AutoComp Limited (TACO)
Case study - 49 pages - Management
Tata AutoComp Systems (TACO) Limited, promoted by the Tata Group, provides products and services in the automotive industry to Indian and global customers, including Ashok Leyland, BMW India, Mercedes-Benz India, Eicher Motors, Fiat, Force Motors, Ford India, General Motors India, Hero Honda,...
Cradle to cradle design - published: 29/09/2010
Dissertation - 45 pages - Economy general
Faced with the increasing damage inflicted on the planet by industrial development, environmentalists have traditionally argued that we need to put a halt on economic growth. This approach has neither been realistic nor efficient. Fortunately, a new way of thinking has emerged with respect to the...
Cradle to Cradle Design
Thesis - 29 pages - Ecology & environment
In March 2005, the UN released its Millennium Ecosystem Assessment , the first comprehensive scientific audit of the state of the planet. Completed over four years by 2,000 experts, the survey demonstrates that economic activity has destroyed 60% of the Earth's life-supporting ecosystems,...
The Reorganization of the European Aviation Market in the past twenty years
Thesis - 52 pages - Business strategy
Discussions about the aviation market are recurrent in the press and the media. It is true that this sector is experiencing many changes. So we took the opportunity to study this subject in more detail when we proposed to analyze it. Today, globalization and competition have become critical...
Wesfarmers annual report 2012 -Accounting concept and systems
Case study - 4 pages - Educational studies
In the definition of cash, for the sake of preparation of the statement of cash flows, this company has used several terms, explanations and implications. The company has dealt with the operating revenue, earnings that have been made by the firm during that year, the net profit, the operating...
The Current Organization of the Local Government System in England
Case study - 3 pages - Social sciences
The government of England has a complex pattern with quite an array of functions distributed according to the local governments. The government and public administration includes the central government and the civil service, devolved and regional government and the local government. The main role...
China's beer wars South Africa Breweries. SABMiller case
Market study - 31 pages - Business strategy
1. General information on the company A. SABMiller historical B. Important figures C. International policy 1. The main international events 2. The case of China 3. Analysis of the SAB International policy 2. Analysis of the Chinese beer market A. Characteristics of the Chinese beer market B....
A look at the company Delphi
Tutorials/exercises - 21 pages - Business strategy
Peter Drucker called the Automobile Industry as "the industry of industries". During the last few years, the production and management systems have been revolutionized in the automobile industry. One of the major changes in the industry has been the opening up and growth of several emerging...
