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21 Jun 2009

The customer is the king: Relationship marketing

Dissertation - 55 pages - Services marketing

Today it is the consumer who delivers the final verdict. The major application of Relationship Marketing is in industrial good markets and service markets. For relationship to start individual identifiable customers have to surface from the statistical mass of a target segment and for this...

09 Nov 2009

Bridging the two ends of a facility chain through empowerment: The context of external and internal customers of the aviation industry

Presentation - 18 pages - Business strategy

H1 a: There will be a significant relationship between the level of psychological empowerment and job satisfaction. H1 b: There will be a significant relationship between job satisfaction and dimensions of psychological empowerment. H2: There will be a significant difference...

02 Apr 2009

A study on customer relationship management

Tutorials/exercises - 58 pages - Business strategy

Customer Relationship Management (CRM) is one of those magnificent concepts that swept the business world in the 1990's with the promise of forever changing the way businesses, small and large, interacted with their customer bases. In the short term, however, it proved to be an...

28 Aug 2009

Role and importance of customer care department and market research

Thesis - 13 pages - Management

A customer is defined as any person with whom the business or the organization has dealings, which can be expressed in monetary terms. These dealings can either be exchange of goods or rendering of services. Customers are the lifeblood of every successful business, and today's...

05 Mar 2009

Customer relationship management's approach to create, adopt and redefine the marketing strategies

Thesis - 17 pages - Management

The intensity and the traffic in competition is on the rise ever since the idea of globalization was adopted. One cannot deny the fact that the ever changing customers attitude, behavior, shift in needs, tastes and other variants are making life more challenging for a marketing manager. In...

09 May 2009

Experimental marketing: Building customer associations

Dissertation - 60 pages - Services marketing

Experiential marketing uses brand relevant experiences to engage key audiences while creating a forum where these audiences interact with a brand. It involves high levels of interactivity and sensory impact and seeks to elicit an emotional response the target through a more personal level of...

16 Jun 2010

The need for customer relationship management (CRM) in an organization

Thesis - 8 pages - Management

The end of World War Two saw an industrial boom. Manufacturing companies focused on mass production of standardized goods, in order to meet the requirements of a society in its attempt to rebuild after the devastation caused by Two World Wars. The period between 1970 to 1990, was considered as...

19 Jan 2009

Reaching Mexican customers in the real estate business

Market study - 22 pages - Services marketing

Real estate market is changing, it no longer exists one and only way to sell. Consequently, real estate companies must develop marketing researches, by studying clients' needs, understanding them, and then implement prospective solutions. Today, reaching Mexican consumers, on both sides of the...

03 Mar 2011

Analysis of satisfaction of the air passengers

Case study - 2 pages - Services marketing

The survey is a very useful tool which adapts to multiple objectives. Whether one wants to evaluate one's services, or wants to conduct a survey or a vox populi, in order to study the expectations of customers, this document will be a very good basis for creating satisfaction...

10 May 2009

The impact of sales promotion on customer retention

Case study - 57 pages - Services marketing

Effective communication is the essence of promotion. In the age of information, marketing is incomplete without effective communication with the prospective buyers about the right product at the right price that is available at the right place. Marketers must communicate the product, its...

16 Jul 2010

Managing employees to satisfy and retain customer

Thesis - 4 pages - Management

The modern business world has offered a plethora of purchasing options to the everyday consumer. The extensive purchasing option has led to the production of similar products by multiple competitors. This condition has further increased the intensity in competition, where companies' are focusing...

07 May 2009

The customer relationship management method in the company "Propriétés Privées"

Thesis - 5 pages - Management

I currently work in a real-estate agency in Nantes. This agency is called Propriétés Privées and I am in charge of the international marketing and communication of the company. I have been working for this company for 2 reasons. First of all, Propriétés Privées is a real-estate agency, and I have...

07 May 2009

Managing customer relationship and their financial aspects: Standard Chartered India

Case study - 33 pages - Finance

The objective of the project was to study the choice criteria to decide upon a bank for savings account and accordingly prepare the competitive update, i.e. Standard chartered VS other private banks to facilitate sales. The nature of the project involved a comprehensive market survey in which the...

07 May 2009

Literature review: Customer relationship management (CRM)

Thesis - 3 pages - Management

Customer relationship management has been defined in many ways. Metagroep defines CRM as ‘the automation of horizontally integrated business processes involving front office customer contact points (marketing, sales, service and support) via multiple, interconnected delivery...

22 Nov 2010

International customer behavior: How mp3 industries created and developed a new market?

Thesis - 26 pages - Services marketing

We prefer to study the MP3 player market as it is a novel and fast growing one. Flourished in 2004, the MP3 player replaced the old devices like walkman and disc man, thanks to the technological developments. In 1998, an unfamiliar brand introduced the first MP3 player and it was only in 2001...

16 Apr 2014

An overview of job satisfaction theories

Case study - 12 pages - Economy general

The relationship between man and work has always attracted the attention of philosophers, scientists and novelists. A major part of man's life is spent at work. Work is a social reality and social expectation to which men seem to confirm. It not only provides status to the individual but also...

16 May 2009

The future for the French customer loyalty programs

Thesis - 15 pages - Business strategy

In a context of globalization, companies need to be very competitive and to find the best way to be more and more attractive. In France and all over the world strategy marketing is nowadays a priority for companies according to Lefébure and Venture (2005). Brand loyalty programs are good examples...

16 Jun 2010

Customer retention in financial institutions (banks)

Thesis - 6 pages - Management

The customer loyalty program was first implemented by American Airlines in the United States in the year 1981. Today, virtually all airlines have adopted the customer loyalty program and is currently followed by other business sectors. Ever since the initiation of the...

31 May 2009

Supply Chain Management: Its role in improving the value of the product or service to customers

Thesis - 6 pages - Management

With growing competition among companies in the different industries, an efficient operation is essential for firms to offer quality goods and services at competitive prices. This can be made possible through the adoption of appropriate production technology, having a customer-oriented...

20 Mar 2009

Customer's perception towards the service quality of Hyundai

Case study - 34 pages - Business strategy

A detailed & systematic study on the customer relationship management with the sales process, product & after sales service for Hyundai Santro car was under taken in the Bangalore city on behalf of Advaith motors private limited. This survey was taken up to know about the customer...

17 Mar 2009

Concepts of job satisfaction

Thesis - 8 pages - Human resources

Job satisfaction refers to an individual's general attitude towards his or her job. A person with a high level of job satisfaction holds a positive attitude towards his job. While a person is who is dissatisfied with his assignments hold a negative attitude. Job satisfaction...

17 Mar 2009

Basic concepts of job satisfaction

Thesis - 5 pages - Human resources

Job satisfaction is a set of favorable or unfavorable feelings and emotions with which employees view their work. Job satisfaction is an effective attitude - a feeling of relative like or dislike toward something. The term job satisfaction not only covers the...

18 Mar 2009

A study on customer expectations on MFD's towards Xerox India Ltd

Case study - 34 pages - Business strategy

Xerox Corporation is the world's leading document management technology and services enterprise. XEROX INDIA LTD is the Indian subsidiary of Xerox Corporation. The US $15.7 billion, Fortune 500 global document management company was incorporated in 1983. Xerox India's strategic intent is...

16 Apr 2009

Customer-buying behavior focusing on market segmentation in the insurance sector

Thesis - 19 pages - Services marketing

Insurance is in a manner of speaking the last frontier in the financial sector to open. It is also a sector, which leads to benefits across the full spectrum, from the individual who now have wider choices, to the economy, which see increased savings, to the infrastructure sector, which can look...

28 Jul 2010

Satisfaction survey with practitioners of a fitness center

Thesis - 6 pages - Business strategy

We decided to study the motivation of practitioners in a fitness club. After a first draft of our questions was presented to Ms. LEFEVRE, we realized that they were centered on the satisfaction of practitioners. We reiterated our request as our interests and ideas were more related to the...

29 Sep 2010

E-Tourism in Europe. The E-CRM and ITCs adoption issues: how to retain customers?

Case study - 37 pages - Economy general

E-tourism offers the potential to make information and booking facilities available to a large number of consumers at a relatively lower cost. Among its several advantages are that it enables the tourism sector to make large scale savings on the production and distribution of print and other...

15 Dec 2010

Nespresso: Customers Benefits

Case study - 7 pages - Management

Nespresso, currently the market leader, has always offered coffee machines to suit everybody, for professionals and the general public. The success of the brand relies on increased consumption, and a strong want by the company to meet customer expectations. It can be any type of...

16 Feb 2011

Management of customer service

Case study - 3 pages - Management

A good attitude to a customer, mostly through good listening skills, indicates an active service oriented attitude. Thus, customer servicing personnel are advised not to talk along much but: • Be attentive to what the client says, • Ask questions and encourage them to...

26 May 2009

A study on customer perception and demand for LCD projectors

Tutorials/exercises - 15 pages - Services marketing

A market consists of all the potential customers sharing a particular need or want who might be willing or able to engage in exchange to satisfy that need or want. Thus, the size of the market depends on the number of people who exhibit the need or want, have resources that interest...

22 Jul 2010

Customer loyalty: An axis of development of direct marketing

Thesis - 6 pages - Business strategy

Customer loyalty- new development opportunity for direct marketing: At the outset, it would be good to define or analyze at least two keywords of this concept. On one hand we have direct marketing, which is a technique of communication and sales with the aim of broadcasting a personalized...