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05 Oct 2021

Entrepreneurship: How to Run a Market Study

Practical guide - 4 pages - Startup, entrepreneurship

Creating any company requires a market study done by entrepreneurs for a better understanding of the market they are willing to enter. This understanding of the market will give entrepreneurs the ability to easily convince their future investors. The efficiency of a market study is based on its...

09 Sep 2022

The tourism challenge in the region for Paris Giverny

Law case study - 6 pages - Luxury marketing

One of the main priorities for the new McArthurGlen Giverny Brand Village will be to attract national and pan-European tourists. This is why a marketing strategy must be deployed, focusing in particular on destination marketing. In different sectors, most companies recognize the importance of...

02 Sep 2022

Principles of Persuasion

Dissertation - 2 pages - Communication

Reciprocity is the tendency to have a similar reaction to the one received; a mutual expectation for exchange that people depict almost subconsciously. As Mahmoodi et al. (2018) put it, there is a tendency for people to be kind to those that are kind to them, respectful where they obtain respect...

22 Nov 2021

Nestlé Strategic Analysis

Case study - 3 pages - Business strategy

Nestlé is a Swiss multinational company that operates in the food industry and was founded by Henri Nestlé, a Swiss pharmacist, in 1857. While the founder's basic idea was to produce powdered milk that could help mothers who could not breastfeed to feed their newborns, it now specializes in...

15 Dec 2016

Ford Motor Company versus Subaru of America

Case study - 7 pages - Business strategy

When asked the question, "Who are the most profitable corporations in the world?" Ideas that come to mind may be pharmaceutical companies, banks, oil manufacturers, airlines, software companies, real estate corporations, but what about automobile manufacturers? The automobile sector for the US is...

29 Oct 2014

Six Sigma at Ford Motor Company

Essay - 12 pages - Business strategy

Today's organizations are facing difficulties in keeping up their operations within the changing climate characterized by dynamic environment. In view of that, most management now focuses on improving quality in their operations that will translate into customer satisfaction....

01 Apr 2009

Innovations in the restaurant business

Thesis - 29 pages - Business strategy

The paper deals with the brand related issues in the restaurant industry and is an attempt to highlight the image and identify trends in the restaurants industry. It highlight the various efforts and initiatives taken by restaurants worldwide to improve on their brands to remain competitive....

28 Aug 2009

Service marketing in multiplex

Case study - 110 pages - Services marketing

The magical word in cinemas today is - multiplex. It caters to the busy, fast moving and variety-loving consumer who wants more than just one film under a single roof. Multiplexes have become just a rage that most of the old cine complexes are converting to multiplexes. Cinema cannot be an...

29 Sep 2010

What are the impacts of advanced supplier quality assurance implementation on automotive lighting overall business performance?

Case study - 28 pages - Business strategy

Innovative company of automotive lighting industry, automotive lighting (AL), daily develops strategies which play a leading role in insuring its competitiveness. For this reason, AL's purchasing division targets to reach Purchasing Excellence. To assure this target, AL's purchasing...

08 Apr 2009

Conceptual framework of CRM in hotels

Thesis - 19 pages - Management

Until recent years, relationship management has been largely ignored by most industries outside the service sector. Classical marketing theory and practice has focused on customer acquisition rather than customer retention. However, due to the intrinsic nature of the service...

29 Nov 2010

Quality Management at BNP Paribas Loire Valley

Case study - 8 pages - Management

BNP Paribas, considered the leading European banking group today, was founded on May 23, 2000, following a stock market battle that saw a fierce battle waged between BNP and Societe Generale for the merger with Paribas, with BNP coming out on top. Today, it is known as a company that concentrates...

10 May 2010

Fuzzy QFD for optimizing the engineering characteristics of a casting product

Thesis - 8 pages - Computer science

A casting may be defined as a metal object obtained by allowing molten metal to solidify in a mould, the shape of the object being determined by the shape of the mould cavity. Defective castings, even at advanced foundries, account for 2 to 5% and sometimes from 10 to 25% of the number of...

22 Feb 2013

A report on total quality management

Case study - 8 pages - Management

For eons the concept of TQM has been widely used by organization, company, teams and firms in different countries to improve efficiency, effectiveness and quality, a factor that acts as impetus to maintaining competitive advantage and effective human resource management. Indeed in the...

22 Oct 2014

Six Sigma at Amazon.Com

Case study - 14 pages - Business strategy

Six Sigma involves linking the best elements of quality initiatives in a sustained pursuit of attaining efficiency, customer satisfaction, reduced cycle times and defect rates. This report involves a case study of the successful implementation of the strategy at Inc., as...

29 Sep 2010
doc financial and marketing analysis

Case study - 20 pages - Services marketing is the first online grocery retailer in Switzerland. It has been on the market since 1998. Until the end of 2003, its majority shareholder was the Bon appétit Group with 33% of the shares. This major Swiss wholesaler, decided in December 2002 to close down it's business. However, by...

27 Jan 2011

EasyJet strategy

Case study - 10 pages - Business strategy

EasyJet is a company that was founded in 1994 by Stelios. This was the first European airline to offer cheap local flights. In 1995, EasyJet was one of Europe's leading low cost airlines, thanks to an efficient operating model, brand awareness and the ability to maintain a high level of...

06 Nov 2014

Privately Owned Restaurants versus Large Chains

Case study - 10 pages - Educational studies

For most organizations operating in direct service line industries, they are faced with sustaining the excellent delivery of services while containing the mushrooming of variable costs attributed to everyday operations. Ordinarily, exceptional customer service is a critical component for...

03 Apr 2009

All you wanted to know about Six Sigma

Tutorials/exercises - 39 pages - Business strategy

Six Sigma can be used to create a brand new business process from ground up. Six Sigma strives for perfection. It allows for only 3.4 defects per million opportunities for each product or service transaction. Six Sigma relies heavily on statistical techniques to reduce defects and measure...

03 Mar 2011

Concept of mark in strategic marketing

Course material - 9 pages - Services marketing

Throughout the twentieth century, there has been a change in the interest of marketing for the product to an interest in the brand. This is essentially the wider role of the brand in the mind of the customers' "mental box". Gradually, companies have apprehended the three core...

12 May 2011

Strategic Case Study: Amazon

Case study - 5 pages - Business strategy

Since its creation in 1995, Amazon has become an international brand. The company is actually one of the most recognized brands in the world and was the number one global online service in 2003. It was first a online seller of books then it progressively diversified to selling music, movies,...

25 Jul 2013

Apple Inc's ethical philosophy - published: 25/07/2013

Case study - 4 pages - Business strategy

Values can be defined as the set of ideals that are of high value to an individual in which there is a form of investment either emotionally or in reputation. Ethics on the other hand are generally accepted practices or behavior that can be codified into a set of rules or integrated into a formal...

27 Jan 2011

The policy of service at Decathlon

Case study - 26 pages - Services marketing

In France, Decathlon is the leading specialized distributor of sports and leisure. Its success is the result of the introduction of an innovative policy. The concept was to offer facilities for all athletes, from beginners to professionals, in all brands available under one roof. The company now...

22 Nov 2010

Quality Control in Michelin

Essay - 10 pages - Management

As part of my internship for my 1st year Master of Project Management, I worked for the French Manufacturer of Tyres, Michelin. During this internship, I developed solutions to reduce waste materials in a sector of workshops and procedures of production of machines. The missions...

27 Mar 2013

Longevity Healthcare Systems: Hunting for a marketing strategy

Essay - 8 pages - Services marketing

history that dates back to the mid ‘70s. Kathryn Hamilton and her husband have established a respectable company that originated from the need for long-term healthcare for their ailing parents. In essence, they have a good understanding for what families of long-term healthcare patients...

02 Aug 2013

Lance Airlines

Case study - 4 pages - Business strategy

In order to achieve success, Lance Airways is proud to provide a two part mission statement, one to our guests and another to our colleagues; both are available to view by all. To our guests: Lance Airways is in the business to provide safe, dependable and friendly air transportation to our...

15 Jan 2009

Service operations management

Essay - 4 pages - Business strategy

The service concept which will be analysed throughout this report concerns the after-sales service of the branch Alcatel's Enterprise Solution Division. This branch of the French company Alcatel provides worldwide companies with solutions of telecommunication that include phones and systems....

29 Sep 2010

The strategy of the "Panera Bread" bakery-cafe

Case study - 12 pages - Business strategy

Established in 2007, Panera Bread is a Bakery-cafés born from "Saint Louis Bread Company". This firm has quickly succeeded to become one of the leaders of the US fast-casual restaurant sector. In an industry characterized by aggressive competition, Panera Bread has adopted a competitive strategy...

16 Jan 2009

The corporate culture

Essay - 9 pages - Management

Today, companies need to create and develop their corporate culture to transmit an image and identity. It permits to build a stimulant and attractive environment in the company and the employees feel the affiliation to a group. In this way, firms are more effective, productive, efficient and...

29 Sep 2010

Design a Marketing Plan for the French 'fashion house' Caroll who are aiming to enter the growing 'middle market' in China

Dissertation - 12 pages - Services marketing

The following paper is dedicated to design a marketing plan for the French ‘fashion house' Caroll in China. In the past decade this country has been going through large transformations which permits new entrants to respond to new needs, wants and demands. First of all, several figures seem...

27 Jan 2011

Study of the Krups coffee machine

Course material - 23 pages - Services marketing

The Krups company is a German company which was founded in 1836. Having adopted an international policy, it established itself in many markets. Since 2002, it has been a subsidiary of the Seb group. Krups' policy has been marked by a constant search for precision and technical perfection. The...