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12 Oct 2021

Digital Strategy: Feedbacks, Performance and Image

Practical guide - 3 pages - Digital & e-marketing

The arrival of e-commerce and new technologies has changed the rules of the game. Traditional merchants have had to focus on improving customer relationships. Collecting feedback has become essential for any actor. Whether online or physical, brands are all going digital in order to...

14 Apr 2009

Customer perception towards Indian and Chinese goods

Thesis - 14 pages - Services marketing

Closely following the liberalization and the economic reforms, India is witness to an important event: the 'Chinese Aggression' of a different order in the form of entry of Chinese goods at a price which sends heart attack signals to many Indian organizations. A wristwatch for Rs. 10, a...

10 May 2012

Selling through customer business development: P & G

Case study - 10 pages - Business strategy

In the 80's, manufacturers began to spend money to better understand consumers, and P&G more than anyone. However, they never really asked, if these needs were the same in retailers. It was the period when P&G decided, to change the sales department into a more strategic department named...

29 Sep 2010

McDonald's: impact of physical evidence and servicescapes on customer perceptions and employees' behaviour

Essay - 7 pages - Human resources

"Explain the impact of physical evidence and servicescapes on customer perceptions and employees' behavior within the service sector. Provide relevant service sector examples." McDonald's is an interpersonal service company, in Bitner's categorization, which highly resorts to...

18 Jun 2009

The role of advertising effectiveness in changing customer's perception in relation to LG and its competitors

Tutorials/exercises - 80 pages - Business strategy

Modern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies must also communicate with present and potential stakeholders, and the general public. Every company is inevitably cast into the role of communicator and promoter. For most...

05 Dec 2011

AMD: A Customer-centric approach to innovation - published: 28/11/2011

Essay - 9 pages - Management

AMD was founded in 19691 by Jerry Sanders, formerly of Fairchild Semiconductor. The company started to focus on microprocessors in the mid 1970s. It designed and manufactured microprocessors for the computing, communications, and consumer electronics market. The company employed 9,000 employees2....

04 Nov 2021

Internal communication: a necessary vector for the efficiency of the company

Dissertation - 8 pages - Management

The business world has undergone profound changes in the space of a few years, in all sectors of activity. Indeed, new technologies and, in particular, the many digital transformations have impacted lifestyles, but also the purchasing behavior of consumers, not to mention working methods, which...

17 Nov 2021

Marketing Analysis of Ikea

Case study - 6 pages - Distribution marketing

Ikea's success is linked to the fact that the company has played a pioneering and major role in the development of low-cost kit furniture. In order to maintain and above all increase its position in the market, Ikea has developed effective marketing, communication and development strategies...

08 Jan 2022

Company performance: different assessment approaches

Dissertation - 9 pages - Management

In the current context, it has become essential for companies to become more proficient at standing out from the competition and, therefore, be more competitive by seeking more performance. The objective is to achieve the goals set during the development of the marketing strategy and to manage to...

11 Feb 2016

Information technology benefits in e-supply chain coordination

Essay - 4 pages - Business strategy

Information technology (IT) has enhanced Improvement of the customers' services. Fast services to the customers get enhanced resulting to customers' satisfactions leading to more sales thus high profit. IT reduces the time cycle right from the acquisition of the...

28 Jul 2021

Merchandising - Stradivarius Store Case Study (Spanish Clothing Brand)

Case study - 5 pages - Fashion and ready to wear marketing

Merchandising is a set of strategies and techniques implemented by a company in order to optimise the management of a point of sale or a place of distribution and to organise and optimise the shelf space occupied by the brand's products. Merchandising also aims to make the relationship...

11 Oct 2021

Example of a competitive benchmark - Fast food restaurants

Case study - 8 pages - Marketing theories

Marketing and competitor analysis play an increasingly important role in the life of businesses. Indeed, regardless of the sector, they are subject to very strong competition, and it is necessary to adapt to obtain the best results and always be more competitive. But developing effective...

21 Jun 2010

The development of a customer-focused organization

Thesis - 7 pages - Management

Flow management, flat organization, project management, re-engineering processes - the theme of the integrated enterprise management is the quest for better coordination between organizations and entrepreneurs which has had a major impact on business and change management in the recent past....

27 May 2009

Identifying a customer: Bharti Broadband Networks Limited

Case study - 38 pages - Services marketing

Technically, it refers to communication that provides multiple channels of data over a single medium, typically using some form of frequency or wave division multiplexing. In other words, information of all kinds is transmitted on a wide band of radio frequencies on a terrestrial or wireless...

07 Jan 2022

Digital marketing: start-ups that differentiate themselves

Case study - 3 pages - Digital & e-marketing

Digital marketing is about connecting and reaching customers faster and easier when they need it. Technology and digital have become widespread in our current environment. Connecting with customers remains one of the best ways to grow your business, since the web has become...

29 Mar 2022

SWOT Analysis - Vodacom

Case study - 5 pages - ICT marketing

Vodacom is a company that originated in South Africa in 1993, founded by Alan Knott-Craig Senior, who later handed the reins over to his son, Alan Knott-Craig Junior. The company has become the leading purpose-led African provider of financial and digital services, and connectivity, offering a...

15 Apr 2009

Job satisfaction at the Indian Oil Corporation Limited's refineries division

Thesis - 25 pages - Management

Indian Oil Corporation Ltd. (Indian Oil) was formed in 1964 through the merger of Indian Oil Company Ltd. (Estd. 1959) and Indian Refineries Ltd. (Estd. 1958). It is currently India's largest company by sales with a turnover of Rs. 1, 83,204 crore (US $ 41 billion) and profits of Rs. 4,915 crore...

15 Apr 2009

Satisfaction level of corporate women

Thesis - 15 pages - Human resources

Indeed, it is not uncommon today to find women in most of the industries; in fact, they occupy top positions in many of the companies. They are no longer restricted to stereotyped professions. Deftly handling even the toughest of jobs, ranging from bus-conductors to astronauts, women have shown...

25 Nov 2022

Marketing Issues in Humanitarian Non-Governmental Organizations

Dissertation - 15 pages - Brand management

Non-profit organizations have only recently integrated marketing as a part of their strategy. These relatively new behaviours are still lacking for implementation. Indeed, Non-Profit Organizations (NPO) are still sceptical regarding the utility, effectiveness and reputation of using marketing in...

28 May 2009

A study of human resources development climate in hospitals and its impact on patient satisfaction

Tutorials/exercises - 43 pages - Human resources

Combining medical technology and the human touch, the health care industry administers care around the clock, responding to the needs of millions of people—from newborns to the critically ill. Industry organization - About 580,000 establishments make up the health care industry; they vary...

17 Mar 2009

Employee satisfaction towards training programs in IT services

Thesis - 27 pages - Human resources

They build work environment for mid-sized companies for implementing the ERP and CRM solutions. They take over complexity of implementation and management providing them implementation process with defined service levels. Training is the most important job of HR development. No organization can...

28 Oct 2021

How is a lack of a communication strategy detrimental to business development?

Dissertation - 9 pages - Communication

Communication occupies an increasingly important place in the business world, and for good reason, it has evolved a lot in the space of a few years. Whether internal or external, it is necessary for the development of groups, regardless of their sector of activity. The society in which companies...

11 Jul 2022

Is Petco positioned for long-term growth? - Caroline Jansen (2022) - Is Petco's positioning adjustment effective?

Text commentary - 2 pages - Brand management

This article was published on April 4, 2022, on Retail Dive and written by Caroline Jansen. This article discusses the new procedures put in place by the large American pet retailer Petco to expand. Indeed, after the pandemic, more and more households, being in need of company, adopted pets,...

17 Nov 2015

Introduction to marketing

Course material - 7 pages - Marketing theories

First marketing courses were given in the USA at the beginning of the 20th century, in 1902 at the Michigan University by E. Jones and in 1905 in Ohio State University by J. Hagerty. These economists were specialized in agricultural markets. With data from local governments, they taught a mix of...

03 May 2023

Porter's five forces, PESTEL and SWOT analysis - Puma France

Case study - 6 pages - Sport marketing

"Puma SE is a German company specializing in the manufacture of sporting goods founded in 1948 by Rudolf Dassler, older brother of Adolf Dassler founder of Adidas, and based in Herzogenaurach in Bavaria." This brand certainly manufactures sporting goods but its greatest strength lies in the...

27 Nov 2022

International operations management: global operations management strategies

Case study - 10 pages - Management

According to Witkowski (2017) innovation is an integral element in driving organizations' progress and modernity. Innovation's contribution to operational efficiency is premised on the fact that organizations have the option of pursuing different types of innovation that include product,...

10 Apr 2019

The relationship between innovation and marketing

Essay - 6 pages - Marketing theories

The author has analyzed the data using secondary data which has been clearly cited in the paper for future reference. The aim of the study is to understand the relationship between marketing and innovation, the basic functions of business. Here the author answered the need for integration between...

26 Jul 2022

Porter's five forces - Lidl

Case study - 4 pages - Distribution marketing

Lidl is a supermarket chain based in Germany. It has most of its operations in some European countries. The UK, Germany and France are the main countries where the company is based. Outside Europe, Lidl is also present in the USA. The German brand was created by Dieter Schwarz in 1973. The...

01 Oct 2021

VRIO Analysis - Airbus

Case study - 4 pages - International marketing

Airbus is one of the largest aviation companies globally, as well as at the European level. Finally, it is the world's second-largest group in the aeronautics sector in 2021. The health crisis has had a huge impact on the sector as well as the group's results. Indeed, in 2019, the...

15 Sep 2021

Marketing Mix - Samsung

Case study - 4 pages - ICT marketing

Samsung was created in 1938 by Byung Chull Lee. We cannot talk about electronics and high tech nowadays without mentioning Samsung. Based in Seoul, Samsung is present in more than 65 countries. In the beginning, the brand was operating in the import-export business up to 1970. That year, the...