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21 Apr 2023

Advertising, Sales Promotion and Retailing

Course material - 6 pages - Communication

Sales promotion is an essential feature of modern business. It consists of all the activities used by firms to maintain and increase their sales. If companies want to be successful, then they must make potential customers aware of what they sell. Also, they must provide reasons for...

06 Sep 2022

Community Health Promotion Program: Transition to Ontario Long-term Care

Essay - 5 pages - Political science

This is a community health promotion program designed to promote the transition to long-term care in the province of Ontario, Canada. According to a report by the Ontario Long-term Care Association in April 2019, more than 115,000 elderly people in Ontario are in long-term care support. It...

27 Jul 2022

Promotion and career management - A Harvard Business Case

Case study - 3 pages - Business strategy

First and foremost, Boulos is an elitist: he is a self-made man by starting from the bottom to reach high-ranked social hierarchy. He does his best to improve everything he is undertaking and mainly overtaking his counterparts. This ambitious mind-spirit dates to his childhood. By regarding...

29 Sep 2016

Synergy in media promotion: a useful strategy or an optimistic decoy?

Essay - 3 pages - Medias&communication marketing

The tendency towards synergy in media promotion, started in earnest in the 1980s, has only grown since then. With the wide variety of possible media in existence, news and entertainment alike are struggling to use all of these different tools to their advantage. Film, television, print,...

25 Feb 2011

Integrated marketing communication: Promotional report for Kindle

Case study - 19 pages - Services marketing

This promotional plan is designed for Kindle, an eBook reader produced by Amazon. Three objectives have been set out for the year 2011. Making an impressive introduction of Kindle in the Australian market which establishes and increases brand awareness of Kindle is the first objective. Secondly,...

27 Jan 2011

Promotion of the film: "O Jerusalem"

Case study - 8 pages - Services marketing

With nearly 50% of admissions, Europe remains the geographical leader for French cinema. The United States occupies a good third of the results for French films abroad. Asia saw a decline in the distribution. For two years, Japan recorded about 2 million entries, below their potential and, in...

07 Jan 2011

Southern Comfort: Promotional Campaign

Thesis - 2 pages - Business strategy

I believe that Southern Comforts' new promotional campaign has succeeded so much that it helped put Mardi Gra and New Orleans back on the map. Today, Southern Comfort presents the evolution of its brand with the tag line "Me, myself and I" that encourages everyone to take their first step...

29 Sep 2010

Sales Promotion of Red Bull in France and China

Case study - 14 pages - Services marketing

It seems interesting to analyse Red Bull, as the company uses unique methods of marketing. The brand relies on buzz marketing and word of mouth. The company, which is already established in 144 countries worldwide, launched its famous beverage in France. Most of Red Bull consumers are young...

25 Nov 2010

Marketing and the promotion of Bordeaux Wines in France and abroad

Thesis - 60 pages - Services marketing

In the past few years, there has been a new phenomenon known as the "French Wine Crisis". This industry of French wine previously known as unique and untouchable is nowadays confronted by an international competition that was able to adapt its products and features to a new kind of consumer and...

25 Apr 2009

A critical analysis of a health promotion initiative

Thesis - 5 pages - Medical studies

One of the fundamental roles of the nurse is the promotion and maintenance of health as declared by the Vienna Declaration on nursing (1988) and cited in Salvage (1993). This reflective account, will discuss the presentation of a health promotion initiative by a third year mental...

13 Apr 2009

A discussion of key models of health promotion

Thesis - 6 pages - Social, moral & civic education

Health is a broad concept, which can embody a huge range of meanings, from the narrowly technical to the all-embracing moral or philosophical. The word health derived from the Old English word for heal (hael) which means ‘whole', signaling that health concerns the whole person and his or her...

26 Feb 2009

Distinguishing 'health promotion' from 'disease prevention'

Essay - 4 pages - Medical studies

Over approximately the past one hundred and fifty years there has seen a series of shifts in our definitions of health and disease and, as a result, also in the approaches taken by governments and health professionals towards it. After an initial focus on sanitation and public health in the late...

09 May 2009

How viral marketing enhances the ingredients of a promotional mix

Tutorials/exercises - 61 pages - Services marketing

Word-of-mouth publicity is a centuries-old marketing technique. Once customers had a good experience with a product, they would tell their friends, who would often buy and use that product and then tell other friends - dispersing information and recommendations about the product via a social...

10 May 2009

The impact of sales promotion on customer retention

Case study - 57 pages - Services marketing

Effective communication is the essence of promotion. In the age of information, marketing is incomplete without effective communication with the prospective buyers about the right product at the right price that is available at the right place. Marketers must communicate the product, its...

05 Mar 2009

Advertisement and sales promotion with reference to Leo Labs IT Solutions Pvt. Ltd.

Case study - 35 pages - Services marketing

LeoLabs IT Solutions Pvt. Ltd. has built a reputation of delivering software and business management solutions that provide measurable results. It has been recognized as one of the fastest growing companies in Hyderabad, India. LeoLabs growth can be attributed to the company's focus on...

28 May 2009

Promotion of world calling card, sales and brand image of Vodafone

Tutorials/exercises - 38 pages - Services marketing

Established in 1994 in Indian market, Hutchison Essar, an Essar group and Hutchison Whampoa undertaking, is one of the leading cellular service providers. Having its services in five continents, Hutch was among the companies that started cellular services in India. Hutch has now spread its wings...

25 Sep 2008

Research on techniques for online promotion

Tutorials/exercises - 6 pages - Literature

Being able to choose a research topic presented a special opportunity and also a harrowing realization that being interested in a wide array of topics, narrowing in on one would be a difficult task. I knew that I would have to spend many hours reading about and searching for the information I...

12 Jul 2022

Macy's to invest $5B in social responsibility efforts - Kaarin Vembar (2022) - How can the brand promote its conversion to eco-responsibility?

Text commentary - 2 pages - Fashion and ready to wear marketing

This article was published on March 1, 2022, on Retail Dive and written by Kaarin Vembar. It talks about the willingness of the clothing and cosmetics chain Macy's to invest in social responsibility. Indeed, the textile sector is at the top of the list of the most polluting industries in the...

21 Nov 2014

Promoting, Sponsorship, Use of Celebrities and Social Advertisements

Case study - 3 pages - Educational studies

A green car or an environmentally friendly car refers to a car that consumes less fuel or uses energy that is friendly to the environment (Becker, 2010). Hybrid cars, such as Toyota Prius use both gasoline and electronic sources of energy, and they are, therefore, able to produce higher mileage...

19 Feb 2015

Functional analysis of NQPT1 and NPQT2 promoters, and analysis using GUS activity the transcriptional control and strength of NQPT2 versus CaMV35S promoters

Case study - 20 pages - Biology

Quinolinate phosphoribosyltransferase (QPT) links the pyridine nucleotide cycle and aspartate pathway by maintaining the availability of nicotinic acid important for de novo synthesis of NAD and alkaloid. QPT is encoded by QPT gene. Gene duplication leads to two different forms of QPT gene which...

21 Nov 2008

Increased market awareness to promote a new business plan - Steelroads Inc

Business plan - 8 pages - Services marketing

The overall marketing plan of Steelroads is to create market awareness and show that we are the “one stop shop” for various freight-shipping needs. We intend to do this by direct marketing, promotional events, telemarketing and word of mouth advertising. Steelroads has been on line...

30 Jan 2017

Investigation of the factors and forces that promote internationalization of firms - A case study of Wal-Mart stores Inc.

Case study - 67 pages - International marketing

The world is more independent in recent time more than ever and changes occur constantly. Due to such changes, most of the organizations with the potential to grow tend to take their operations to foreign countries away from their home country through internalization. The level at which a firm...

16 May 2009

New ways of promoting gender equality

Thesis - 14 pages - Sociology & social sciences

This paper provides an overview of gender inequality comparing Europe and North America through media perspectives and company front runners within each region. It will provide an analysis of the methods used by companies and how actions are successfully carried out. As well it will discuss the...

17 May 2009

A critical examination of the European Union's commitment and approach to promoting democracy and Human Rights in accession candidate countries and elsewhere in the world

Thesis - 10 pages - European union

The current image of European Union's democracy promotion is marred by the discrepancies of member states' attitude vis-à-vis the Chinese violation of the Human Rights. In contrast to most European countries, Great Britain and Germany have already claimed that they will not assist to the...

29 Sep 2010

In order to promote the wealth of nations, what should be the relationship between the visible hand of the state and the invisible hand of the market?

Essay - 8 pages - Economy general

The decline of social democracy in Europe during the last decade is one of the examples which seem to show that there is no other global alternative for a state regulation under the market in the globalisation context. The predominance of the market in a political economy is not recent. Adam...

21 May 2008

International Institutions and Trade Liberalization: What has been the role of international institutions in promoting trade liberalization, and how successful have they been?

Essay - 3 pages - Economy general

When we look at the issue of trade liberalization and we question which international institutions have promoted it, we must ask what exactly is an international institution. In the formal sense, they are seen as “an organization established by multiple national governments, usually to...

16 Dec 2013

Does physical punishment of minors promote future unruly behaviors?

Case study - 2 pages - Educational studies

Corporal punishment, such as spanking, is a very common method of disciplining children in many communities, the world over. The appropriateness of implementing such physical punishment by care-givers has become a hotly debated issue nowadays, as societies become more aware of its ill effects on...

29 Sep 2010

The role played by salary and by non-financial incentives in promoting motivation in middle managers

Essay - 5 pages - Management

The job of a manager is to help employees perform in the workplace and he must make sure that things are done through employees. A good manager is able to motivate his team. The topic of motivation is not easy to understand and it is important to understand human nature itself. Human nature is...

24 Dec 2013

Functional investigation of QPT promoters using a small gene family from Nicotiana, as the test system

Case study - 30 pages - Biology

The QPT gene codes for the QPTase (enzyme), which is found in both prokaryotes and eukaryotes. The enzyme provides the only route for QA metabolism and is essential in the de novo biosynthesis of NAD. It catalyzes the reaction between QA and 5-phosphoribosyl 1-pyrophosphate (PRPP) in the presence...

16 Nov 2004

What is representative democracy? Is it aim to restrict or to promote popular rule?

Thesis - 4 pages - Political science

One may accept, as Dahl did, that representative democracy is a means to democratize a government. Yet, representative democracy is far from being a true democracy, both restricting and promoting popular rule. The concept of representative democracy derived from the criticism of absolutism, held...