Can Marketing Be a Science? - Robert Bartels (1951) ; From Marketing Mix to Relationship Marketing - Christian Grönroos (1997) ; The Marketing Revolution - Robert J. Keith (1960) - Marketing in Retrospective
Text commentary - 2 pages - Marketing theories
The formalization of the concept of marketing takes place after the Second World War with, in particular, the appearance models such as the marketing mix, the 4Ps... From the 1970s, "consumer behavior" strives to appear as a specific field of research. From 1970 to 1980, marketing is accused of...
Blog Posts About Social Media and Women in Science
Creative writing - 2 pages - Everyday's life
This document contains two blog posts: one about social media and the other about women in Science. Excerpt: “Hello everyone! I am writing this post to tell you I have made the decision to quit all social media as of today and for at least a month; for a start. To be honest, I don't...
Physical sciences experiments on esters
Tutorials/exercises - 3 pages - Physics
The aim is to produce 6 different esters using ethanoic acid salicylic acid to compare the odors that are produced to their expected odors. An ester formation is a chemical reaction that takes place between carboxylic acid (ethanoic acid and salicylic acid) and alcohols when they are heated over...
What are the impacts of computer sciences on international exchanges?
Essay - 1 pages - International relations
I'm going to deal with the notion of Spaces and Exchanges. To start with, I'd like to define the notion. An exchange is a movement or circulation, which can take several forms: information sharing, cultural, and movements of people. I've chosen to focus particularly on computer...
Idea of progress - What is the purpose of science? Is scientific progress always something positive for humanity?
Essay - 1 pages - Sociology
I will talk about the notion of IDEAS OF PROGRESS. Progress can be defined as an improvement, a development or a change; it can be a technological, scientific or social advance in order to make the world a better place. It is characterised by a positive and wilful behaviour with a view to...
The Solar system discovery - A Scientific historical advancement and implications in science
Case study - 5 pages - Computer science
Art and science are related fields but have a different view on several phenomena. Scientific arguments are considered to involve more thinking and even research work. Art is considered as not involving much investigation. The science and art are interrelated; hence they are...
Ethics and science: debate of urgency
Case study - 2 pages - Educational studies
Ethics is a characteristic to every human action, aiming to facilitate the fulfillment of people. The science involves research and search for truth. In science we have an ethical as support for no mistakes, because the responsibility is part of ethics and is essential in the...
Technology As A Function Of Religion And Science
Essay - 2 pages - Educational studies
The rising usage of technology in the society has raised questions about the relevance of religion. Advancement in science has enabled man to play roles akin to those described as being in the exclusive domain of God. For example, cloning and inter-genetic crossbreeding in contemporary...
Bertolt Brecht: Art, science, politics, purpose
Case study - 8 pages - Educational studies
The first feature validates to watch for Brecht and politics, and also it is the fact that our author does not come from a proletarian environment. Brecht's father worked in the purchasing sector and sale of a paper mill and arrived at some point, to be director of the company; was therefore...
The thought of Claude Levi-Strauss: The Social Science structuralism
Case study - 5 pages - Educational studies
Structuralism is a linguistic method applied to the humanities generally allowed to make huge advances. The very term originates from the structuralism "Course in General Linguistics". In this lecture, Saussure proposed a revolutionary approach to being concerned over not its genesis, as these...
Statistical Product and Service Solutions (SPSS) Software Package and it's Impact on Social Sciences
Case study - 8 pages - Educational studies
This paper discusses the impacts of Statistical Product and Service Solutions (SPSS) on social sciences. Social life is full of analytical demands from day to day activities that many of the programs that were initially developed have not been able to meet. The world is in the cusp of...
In what ways can disagreements aid the pursuit of knowledge in the natural and human sciences?
Case study - 3 pages - Educational studies
The natural sciences seek to develop our understanding of the universe, and the human sciences to understand ourselves. Our pursuit of these Areas of Knowledge has been aided and hindered in a multitude of ways. Amongst these, the role of disagreements, in its various forms, in...
Behavioral science concepts by two competing brands
Case study - 8 pages - Business strategy
There are multiple factors included in marketing products to consumers. Companies must evaluate several factors including the market size, description of the product, consumer behavior, pricing, distribution, and promotion. This evaluation varies within each company. Companies within the...
Crop science project report: Seed Germination
Case study - 7 pages - Biology
Cultivation of many crops required for food production, depends on the germination of seeds, although there are exceptions where vegetative propagation is carried out. The seeds of legumes and cereals are themselves some of our most important food sources, but their importance lies within the...
How developments in material science have jump started the computer revolution
Case study - 2 pages - Computer science
Material science has made a huge impact on the world we know today. Without such a study we would not have modern day technologies such as smartphones, iPods and computers. However, there are critical components of each material, which without we would never have made such enormous strides...
Galileo and his contribution to science
Case study - 2 pages - Educational studies
Galileo was born in Pisa, Italy on February 15, 1564. When he turned eleven he was sent to monastery and when he told his father that he was interested to become a monk he was immediately withdrawn and sent to study medicine in the University of Pisa. When he turned twenty he discovered something...
Intel corporation in China and contribution of social sciences in the adaptation of the sale of Intel products abroad
Case study - 3 pages - Business strategy
Intel Corporation is a US research center and an industrial manufacturer of integrated circuits. The group was founded in 1968 by Gordon Moore, Robert Noyce, and Andrew Grove, three PhDs in physics and chemistry, and specialists in digital electronics. Intel is short for Integrated Electronics....
Academic knowledge and power and the social sciences
Essay - 4 pages - Social sciences
Social science knowledge informs the way in which people interpret their experiences, and can be empowering, as in the case of political and feminist discourses. However, knowledge, employed as discourse, can also be employed in ways that disempower, and this is the focus of much of...
Fixation of Prices: Is it an art or a science?
Thesis - 8 pages - Business strategy
In a market, each company must adopt a pricing strategy which will enable the company to thrive. For that, it is necessary to determine certain parameters before entering into the pricing strategy technique. These parameters are concerned with determining production costs, evaluation of...
Philological sciences
Tutorials/exercises - 40 pages - Social sciences
Philological sciences are amongst the oldest academic disciplines. Teaching philological sciences to students aged between 15 and 17 is a real challenge. It's hard for the teacher to motivate children during their middle adolescency. The difficulties come from the fact that the...
Science and religion in The Prestige
Thesis - 3 pages - Film studies
Christopher Nolan's The Prestige is a complex film dealing with issues other than magic. The movie touches on life themes such as family, love, and relationships, but it also talks about religious themes such as truth and sacrifice. The movie starts off with the narrator, Cutter, giving an...
Under determination in science articles
Thesis - 4 pages - Journalism
Within the field of science and technology, there is a realm of discussion that highlights the debate over under determination, and how it is used by scientists when they seek to present data in scientific reporting (by scientists, for scientists). Under determination is a concept that...
The yellow emperor's moral canon of politicized medical ideology the science behind politically correct medicine
Thesis - 5 pages - Medical studies
The Yellow Emperor's Canon of Internal Medicine makes many attempts to disguise itself as a scientific medical text that contains the secrets of well being and longevity. Though surrounded by this framework, the text itself contains very little in regards to medicinal remedies and ventures most...
Social science methodology and ethnicity without the group
Essay - 4 pages - Social sciences
In the realm of social science methodology and race studies, there is a short list of concepts that would appear to be as simple, and even as necessary as the idea of a group. The concept of the group is one that has relevance in a multi-disciplinary framework as it is a core concept for...
Growth of distributed systems using grid computing and softer aspects of E science
Thesis - 7 pages - Computer science
Grid computing and eScience are two major areas of growth of distributed systems. The grid concept refers to the virtualization of computing resources in the sense that end-users should have the illusion of using a single source of computing power without knowing the locality of the computation....
Science in action: Review
Book review - 5 pages - Literature
Latour suggests that the construction of facts and machines is a collective process. He argues that there is nothing inherent in a statement that makes it a fact; rather it is the future processes of others who accept it, support it, ignore it, challenge it, etc wherein the destiny of a statement...
Illustrating the power of information in life science research
Essay - 4 pages - Computer science
The ironic proverbial saying that “a month in the lab can save you an hour in the library” is proving itself repeatedly and at a huge cost to both academic and commercial institutions alike. Missed information in the literature costs time, money, and quality. Both the quality of...
Psychological science: Content, methodology, history and profession
Essay - 6 pages - Psychology
People have always had to study each other's behavior closely, but it was only in the nineteenth century that psychology emerged as an academic and scientific discipline, and only in the twentieth century that it also became a major field of professional activity. References to the human mind and...
Exploration of the concepts of criminology and criminal justice as sciences
Essay - 7 pages - Criminal law
Throughout the course of the twentieth century notable advancements in science and technology has enabled researchers choose significantly improve their overall ability to conduct empirical research. Although the advancements have taken place have impacted almost every field of study, and...
Can Psychology become a Science?
Essay - 5 pages - Psychology
The project being undertaken here is one of an investigation into the possibility of a psychological science from a Jungian perspective. The project will consist of a series of 3,000 - 4,000 word essays (of which this is the first). The primary source used will be Sonu Shamdasani's Jung...
