Comparison of the competitor prices in a service context and the implications of setting up an effective pricing strategy
Market study - 6 pages - Services marketing
These days, services have known an outstanding growth and have become an important part of economies (Avlonitis and Indounas 2007). Thus, more people work today on services, than ever before and services are no longer just an insignificant option linked to tangible goods...
Marketing of the services: The case of Club Mediterranean
Case study - 12 pages - Services marketing
Club Mediterranean was at the helm of creating one of the first holiday packages that was "all inclusive" and offered people to live at their own pace in heavenly places. For the last 50 years, it was the leader and a benchmark in this market. This structure, established in 1950, had been...
The Commercial Service of Sportfive in the Racing Club de Strasbourg
Essay - 6 pages - Services marketing
Sportfive is the first agency offering management of sports rights in Europe, and is the world leader in TV rights and marketing of football. After the 2001 merger of Groupe Jean-Claude Darmon with the assets of UFA Sports (RTL Group, Bertelsmann subsidiary) and Sport + (Canal + Group, a...
Empirical investigation on the determinants of corporate dividend policy. Sectors considered: 'Food and drugs retailers' and 'Health care equipment and services'
Thesis - 7 pages - Finance
The Corporate Dividend policy, also called the Dividend Puzzle (Black, 1976) has always beensubjected to a lot of studies since, at least, the paper of Modigliani and Miller in 1961. The work ofthese authors stated that, in a frictionless world, when the firm has a constant investment policy,its...
Porsche: A study on the rise of its brand identity and providing various services for the global circles
Market study - 7 pages - Business strategy
"Porsche is a German company that holds investments in the automotive sector. The company is headquartered in Zuffenhausen, in Stuttgart, Baden-Württemberg. It is jointly owned by the Piech and Porsche families, and Qatar holdings through the Qatar Investment authority. The company was founded...
Management of customer service
Case study - 3 pages - Management
A good attitude to a customer, mostly through good listening skills, indicates an active service oriented attitude. Thus, customer servicing personnel are advised not to talk along much but: • Be attentive to what the client says, • Ask questions and encourage them to respond...
What is the impact of service in the fast food industry? (A comparison between McDonald and Burger King in Bergen city)
Case study - 16 pages - Services marketing
Through our course “Service Marketing and Management” at NHH, we got the idea of doing our own study to figure out the major differences of McDonald and Burger King in Bergen by examaning customers' different perceptions, expectations, satisfactions and loyalty towards them. We...
Analyzing the strategy of "Tresses" hairdressing services
Thesis - 8 pages - Business strategy
The introduction of this report begins by stating its purpose which is to analyze strategies which a new hairdressing service provider, Tresses should practice in order to successfully launch itself in the market. It then touches on the industry as well as describes Tresses uniqueness in...
Marketing services
Worksheets - 4 pages - Services marketing
We noticed that the appreciation of the service is more difficult than manufacturing products. The buying decision will be realized which comes with the service. For example, motor insurance may have a certificate, but the financial service itself cannot be touched. One...
The decision-making process for the outsourcing of services
Essay - 5 pages - Management
In modern times, outsourcing of services has become an entire dimension in business strategy. It has become international and global. While it is growing extensively, the nature and the focus of outsourcing is slowly evolving. And as it often happens with new concepts, outsourcing tends to...
Marketing & Innovation Business Case: Ladies Taxi Service, Paris
Case study - 17 pages - Services marketing
Nowadays, women do not feel safe in the streets of Paris. In 2008, 10% to 12% of the people interrogated in Paris claimed to be worried about their security in the day-to-day life . Taxis and public transport are not an exception. Some recent events such as the murder of a young Swedish girl by a...
Outsourcing which special reference to services in India
Dissertation - 22 pages - Business strategy
We focus on outsourcing with special reference to services in India. Following the effects of globalization of the economy and the international concurrence that follow, many companies are trying to stay competitive. Technological progresses in telecommunications offered possibilities to...
Perceived service value: examples of Air France (French Airline Company), Xbox live service on X-Box 360 (American video game company) and Hotel SPA Dr. Irena Eris (Polish luxury leisure centre)
Essay - 4 pages - Services marketing
In this paper, we will examine the difference in perceived service value. The perception of the customer differs from one service to another and this difference is dependent on many factors. This paper will take the example of three service companies: Air France (French...
The marketing of services
Thesis - 4 pages - Services marketing
Between the 1960's and 1980's, scholars such as Christian Grönroos and Leonard Berry began the study of a new specialized area of marketing: Service Marketing. (Bjerke and Hultman. 2002) Whilst some of the general principles of marketing can be applied to services, a new set of...
A survey on quality of service in network-on-chip
Thesis - 5 pages - Computer science
This paper presents a survey on one of the key Network-on-Chip (NoC) research area i.e. Quality of Service (QoS): Service classification and negotiation. The models of QoS are classified into different categories based on synchronous, that is, having single clock domain or...
System development service quality: Measurement development and validation
Essay - 12 pages - Management
In recent years, IS researchers have become increasingly interested in service quality of information system functions. However, one area that receives little attention is the service quality of the information system development process. The current study attempts to fill this gap...
Study on the effectiveness of corporate education service with comparison between offline and online education service using SERVQUAL model
Tutorials/exercises - 17 pages - Educational studies
In this research, we empirically evaluate the difference between off-line and on-line corporate education services in terms of their service quality levels. Especially, in order to judge the efficiency and effectiveness of the increasingly popular on-line educational service...
A framework for detection of distributed denial of service attacks
Thesis - 6 pages - Computer science
The increasing popularity of web-based applications has led to several critical services being provided over the Internet. This has made it imperative to monitor the network traffic so as to prevent malicious attackers from depleting the resources of the network and denying services...
Architecture for providing knowledge as a service (KaaS), a new paradigm on academic cloud
Thesis - 4 pages - Computer science
Knowledge plays vital role in every stage of learning and research. The academic clouds providing educational services to students, teachers and researchers can further be equipped to provide knowledge as a service to the users for their knowledge enhancement and problem solutions....
McDonald's: impact of physical evidence and servicescapes on customer perceptions and employees' behaviour
Essay - 7 pages - Human resources
"Explain the impact of physical evidence and servicescapes on customer perceptions and employees' behavior within the service sector. Provide relevant service sector examples." McDonald's is an interpersonal service company, in Bitner's categorization, which...
Composition of web services in GIS-based emergency response system
Thesis - 3 pages - Computer science
Web services are the pieces of software components, which are distributed over the Internet using some standard protocols. These services can be connected with their clients and can communicate with other web services by using XML based messages through the Internet....
A measure of delight: The pursuit of quality at AT&T universal card services
Thesis - 3 pages - Management
By the late 1980s, AT&T had produced a favorable reputation for itself. By focusing on customer satisfaction and quality, AT&T became a leader in its respective industry. This, however, was not sufficient enough. There was more to be achieved and the leaders of AT&T, at the time, knew what...
Distinctive features of the perfectly competitive model for goods and services and its implications for a business strategy aimed at enhancing profitability?
Thesis - 5 pages - Business strategy
Above is a quote from John Sloman, which I feel is a concise way of defining perfect competition. Rather than being a market structure which we can meet in real life, the model of perfect competition could be seen as a completion of the categories of market structure, an ‘anti-monopoly'...
Effectiveness of health services in the developing world
Essay - 5 pages - Management
Delivering medicine to the world's poorest people is a challenge. Hot, poor places such as Tanzania have many microbes but microscopic health budgets. Because they cannot afford adequate health care, poor people are sick a lot of time (The economist, 17/8/2002). Another report by the UNAIDS...
Business service of Kenzo SA
Thesis - 12 pages - Services marketing
Kenzo is a brand in the evolving world of fashion, and includes women fashion (jeans, ready-to-wear, haute couture), men's fashion (suits and jeans), and kids fashion. It also includes leather goods and accessories as well as every other product including tableware, linens. There is also the...
Market evolution of luxurious products and service
Market study - 8 pages - Services marketing
The global luxury goods market has today, reached a peak. “We estimate the market of new luxury products and services to be $400 billion, growing at an annual rate of 15 percent” says Silverstein. According to Keane & McMillan (2004) “spending on luxuries (in Britain) has...
Human service manager
Thesis - 3 pages - Human resources
The Human Service Management professional works closely with individuals of diverse population groups and backgrounds. Each client will be able to benefit from a specific theoretical model intervention strategy being used by the professional's discretion. The position of the human...
Segmentation for MCD: Service outputs
Presentation - 19 pages - Logistics
The new software made gave an option of speedier check out, nutrients & ingredients list, & a cumulative list of what has been purchased during an on-line shopping trip. In December 1998 Peapod started their 1st dedicated distribution center leading to a reduced delivery costs to customers,...
A youth friendly services program in Baltimore to promote better health
Thesis - 4 pages - Social sciences
HIV/AIDS, Chlamydia, gonorrhea, and syphilis are very present within the Baltimore City community and it affects the general population as a whole. These numbers and figures represent the known cases of these infections however, how many more individuals are affected and still unaware? The steps...
The application of the flexible production system to high-tech industries and services
Essay - 5 pages - Management
More than 20 years ago, Toyota revolutionized the production methods in the car industry due to its flexible production system called Toyota Production System. Originally called 'Just in Time Production', this system was built on the approach created by Sakichi & Kiichiro Toyoda and...
