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Essays in business strategy 151 to 180

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15 Jan 2009
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Analysis of advertisements techniques

Essay - 3 pages - Business strategy

Advertisers use every possible means and techniques to sell all kinds of products, from the cheapest to the most expensive ones, from the most to the least useful. When making an advertisement they make sure that their product will be attractive, desirable, and that it will create the need to...

15 Jan 2009
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Service operations management

Essay - 4 pages - Business strategy

The service concept which will be analysed throughout this report concerns the after-sales service of the branch Alcatel's Enterprise Solution Division. This branch of the French company Alcatel provides worldwide companies with solutions of telecommunication that include phones and systems....

15 Jan 2009
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Implementing Monoprix in Japan

Essay - 13 pages - Business strategy

This business plan is used to deal with the development plan for entering into the Japanese retail market. Based on the company's long-term need for world expansion and brand identity development, we choose Japan as the test land for Asian market penetration. The objective is to be present in...

15 Jan 2009
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Cadbury Schweppes

Essay - 13 pages - Business strategy

Cadbury Schweppes is one of the world's largest beverage and confectionery company, with over 50 different brands, manufacturing plants in 25 countries, sales in a further 165 and a market extension that covers countries all over the world, such as Australia, New Zealand, Canada, Malaysia,...

15 Jan 2009
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The tobacco industry

Essay - 7 pages - Business strategy

The origin of tobacco is quite old, and it became an industry when European discovered it. But the future of this particular industry is uncertain. Tobacco is not really an innocent product, since it has been proved to be addicting and to favour diseases such as cancer. Consequently, tobacco...

15 Jan 2009
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Project initiation document: The map shop

Essay - 20 pages - Business strategy

The project initiation document is prepared as a response to an appeal from Geoffrey Smith, Map Shops, on the issues concerning the Map Shops proposed by Geoffrey and the issues identified by the consultant team, through the examination of the Map Shops. The initial proposal was examining the...

15 Jan 2009
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McDonald's Corporation

Essay - 5 pages - Business strategy

McDonald's is the leader throughout the world in the fast-food market. Set up on the 15th of May 1940 , the symbol of America, fast-food and globalisation is present throughout 121 countries, in strategic places in cities. McDonald's is part of our life and even if the company didn't...

15 Jan 2009
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How Air France could be differentiated from low-cost carriers?

Essay - 5 pages - Business strategy

The objective of this investigation project is to show, analyse and discuss about the way that Air France would fight against low-cost carriers in the same market. In our contemporary world, the airline industry is one of the most important tools in globalization, making possible travels and...

15 Jan 2009
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What are the reasons of Zara´s success?

Essay - 13 pages - Business strategy

In 1973 Amancio Ortega Gaona, Inditex Group president and main shareholder, created a textile company, which specialised in producing dressing gowns and underwear. Two years later he opened the first Zara store in La Coruña. Nowadays, the Inditex Group is the most successful in the Spanish...

15 Jan 2009
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Bass model

Essay - 9 pages - Business strategy

Most Companies recognise that a continuing stream of new product developments is essential to ensure long term organisational health, but they also recognise that innovation is accompanied by high cost and risks. These risks can be controlled through a well-conceived and professionally...

15 Jan 2009
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Corporate culture

Essay - 5 pages - Business strategy

Culture appears for many managers as a quite simple deal: it corresponds to what the company stands for, its "identity", being widespread in the organization, easy to manipulate and to embed, a tool for making all the stakeholders going in the same direction. It's labeled the...

15 Jan 2009
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The current brand situation: EDF

Essay - 8 pages - Business strategy

There are great modifications in the organization of the electric sector in Europe. It is agreed that the sector management must change and must adapt to the requirements of the European Unique Market, and that consequently the invisible power of the private market must replace the visible power...

15 Jan 2009
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Organizing a global company: the Caterpillar case

Essay - 14 pages - Business strategy

Within the framework of the course “Organizing a Global Company” we are invited to realize a group work composed of two parts. The objective of the first part is to try to analyze and to understand the organizational structure of an international company better, taking into account the...

15 Jan 2009
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The business cycle in South Africa

Essay - 4 pages - Business strategy

The economic powerhouse of the continent, South Africa produces one fifth of its entire production. The gross domestic product (GDP) is four times that of its southern African neighbors and covering around 25% of the entire continent's GDP. Following the expansion of the global economy, South...

15 Jan 2009
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How Clarins and its "Body Lift" can be a total success in Brazil?

Essay - 27 pages - Business strategy

After three centuries under the rule of Portugal, Brazil became an independent nation in 1822. Exploiting vast natural resources, it is today South America's leading economic power and a regional leader. Meanwhile Brazil continues to develop its interior with an industrial and agricultural...

15 Jan 2009
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Placement report: The launch of eBay in an OXFAM charity shop

Essay - 23 pages - Business strategy

From the 13th of May to the 4th of August, I was in Bristol, a town from the South West of England. From the beginning, I knew that I wanted to go to England because it is the nearest country to learn English and also because I was interested to discover its culture its system a little more. My...

15 Jan 2009
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Placement report: Assurances générales de France of Allianz AGF

Essay - 12 pages - Business strategy

The AGF Group is a major player in insurance and financial services, both in France and in more than twenty countries around the world. It has more than 60 billion clients from more than 70 countries world-wide. Backed by the n° 1 in European insurance, Allianz AG, of which it is a major entity,...

15 Jan 2009
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Chesebrough-Pond's Inc. Vaseline petroleum jelly (VPJ) (2005)

Essay - 9 pages - Business strategy

Robert Augustus Chesebrough, a 22-year-old chemist from Brooklyn, New York, created Vaseline Petroleum Jelly. “Oil rig workers discovered that rod wax, a petroleum by-product from oil rig pumps, healed their cuts and burns. Chesebrough extracted petroleum jelly from the rod wax and gave it...

15 Jan 2009
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Google case study

Essay - 6 pages - Business strategy

Nowadays, Google is considered more as a daily useful tool than a large worldwide company. This Google website is so essential for all the IT users that we have the tendency to forget the men, the women and the know-how behind this wonderful and rapid search tool. But behind this webpage, a huge...

15 Jan 2009
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Diamonds on ice

Essay - 5 pages - Business strategy

In An Inquiry into the Nature and Causes of the Wealth of Nations (1776), Adam Smith said: “A diamond, (…), has scared any value in use; but a very great quantity of other goods may frequently be had in exchange for it”. Thus, a diamond is not only a “girl's best friend”...

15 Jan 2009
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SNCF - Short strategic overview: Example of business process redesign

Essay - 5 pages - Business strategy

The SNCF (Société National des Chemins de Fer) is the national railway operator in France and manager of the railway infrastructure owned by the RFF (Réseau Ferré de France). The company is a French public entity with autonomous management established under the special status of an Establishment...

15 Jan 2009
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Structuralism and history: Levi-Strauss, Althusser, Foucault

Essay - 10 pages - Business strategy

Structuralism may originate from Saussurian linguistics. In the Course of General Linguistics, Saussure defines one essential methodological principle: in response to previous methodologies, which defined historical evolution as the main object of linguistics, Saussure assumes that language must...

15 Jan 2009
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Barclays versus RBS, Santander and Fortis

Essay - 9 pages - Business strategy

ABN Amro bank comes from the merger between two Dutch banks Algermene Bank Netherlands N.V. and Amsterdam Rotterdam Bank N.V. in 1991. ABN Amro's strategic focus is on consumer and commercial clients in local markets and on corporations and financial institutions in the global market. Currently...

15 Jan 2009
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Corporate Strategy: Chop Chop Analysis of Total Group

Essay - 3 pages - Business strategy

Total is France's largest corporation as well as the fourth largest publicly-traded integrated oil and gas company in the world. Total is involved in three major segments: downstream, upstream, and chemicals. In the following report, we carefully analyzed these three business...

15 Jan 2009
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How do Toy industries react about the problem of counterfeiting & product piracy?

Essay - 9 pages - Business strategy

The fight against counterfeiting is a battle which requires an approach on many levels. It is estimated that counterfeit toys account for 12 per cent of the European toy market. Counterfeiting is a danger for the health of the consumer whose undermines industries and makes criminal organisations...

15 Jan 2009
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Cultural diversity is a source of competitive advantage. Discuss

Essay - 4 pages - Business strategy

« To succeed internationally, we need to understand the cultures of the world; and we have all the cultures of the world represented right here - a tremendous competitive advantage. » ? Ernest Thompson, Proctor and Gamble Nowadays, globalisation, which is a phenomenon mainly...

13 Jan 2009
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General Motors Company : an analysis

Essay - 13 pages - Business strategy

It is hard to imagine that General Motors, one of the leading car companies, occupying 15% of the automobile market and that in 2003 alone earned $3.8 billion on record revenue of $185.5 billion, was founded in the small town of Flint, Michigan, by an ingenious salesman and labourer, William...

13 Jan 2009
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Oracle Systems Corporation

Essay - 4 pages - Business strategy

In 1990, the CEO of Oracle Systems Corporation is facing increasing pressure from analysts about the aggressive revenue-recognition policy. As a result, the stock price is plumbed and the CEO is worried about the cost of new equity capital to finance future growth and the firm may become a...

13 Jan 2009
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Easy Jet, Strategic management project

Essay - 12 pages - Business strategy

The airlines industry has been highly perturbed by many new external and internal events since the last five years (September 11th, increasing of fuel value, and recently many technical incidents in some flights). All these components transform major stakes and keys of the different airlines...

13 Jan 2009
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Case study of General Electric

Essay - 4 pages - Business strategy

Jack Welch was the CEO of General Electric (GE) from 1981 until 2001. He is regarded as one of the most successful CEOs of the 20th century. This essay intends to analyze Jack Welch's two-decade leadership by answering the question of what made him the "Manager of the Century" and GE...