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29 Sep 2010
doc

Hershey Company

Case study - 21 pages - Management

Hershey Company, a United States-based snack food company has been looking to assume an international role for the past two decades. Founded by Milton Hershey over one hundred years ago, going international has proven to be quite a feat especially when it is chocolate that is the topic for...

29 Sep 2010
doc

Supply chain management: Renault

Case study - 4 pages - Management

The Renault/Dacia Logan is the result of a fabulous challenge initiated by Renault along with its Romanian subsidiary Dacia : commercialization of a modern, simple and robust car which not only meets the 2005 European standards, but which is also practical, performing, good looking and spacious,...

29 Sep 2010
doc

L'Oreal: communication and advertising strategy

Case study - 10 pages - Management

L'Oréal has been one of the most reputed brands in the cosmetics field. The brand has made its presence felt in more than 100 countries, thanks to its numerous acquisitions worldwide. With several brands in its kitty, L'Oréal has carved a niche for itself with its unique strategies and stands...

29 Sep 2010
doc

ECAPS Merger of Export Companies

Case study - 10 pages - Management

As you all know, our company, ECAPS FURNITURE EXPORT has recently merged with three other export companies from Italy, Russia, and Sweden. Since its establishment, our company has experienced a rapid expansion. It has now taken a leading place among the European furniture market. It is thus time...

29 Sep 2010
doc

McDonald's: Intercultural management

Case study - 14 pages - Management

MacDonald's is a multinational company that embraces more than 30,000 fast-food franchises under the brand name, in over 120 countries. It was founded in the United States of America after the crisis of 1929. In the 50s, Ray Kroc took over the company and began to develop it nationally. The...

29 Sep 2010
doc

Boeing: Management Skills

Case study - 9 pages - Management

In order to answer the three question concerning strategic moves that Boeing should take to -achieve profit stability within the global aerospace industry -increase its market share and -align its global strategy with its global structure, some structure points have to be explained. The...

29 Sep 2010
doc

How structure, culture and strategy are closely linked in organisations ? What implications does this have for modern organisations?

Essay - 5 pages - Management

Successful Organizations are those who make good use of their culture and their structure and integrate them into any strategic planning. Strategy is in fact, the cornerstone to competitiveness and success. It is a direction and scope towards a long-term advantage and sustaining competitiveness,...

29 Sep 2010
doc

International management strategy: Nestle

Case study - 14 pages - Management

This paper critically evaluates the international strategy of the Nestle Waters. The paper deals with different theories such as Porter's five forces, SWOT analysis, Hofstede's four cultural dimensions, Hill's pressures for local responsiveness and cost reductions, the Integration-Responsiveness...

29 Sep 2010
doc

Strategic management: Ryanair

Case study - 12 pages - Management

Ryan air was born in 1985. To build its strategy, obtain competitive advantages and to become a leader on this market, the company had to study different elements that the organization had to face. These are shown by the graph "layers of the business environment". With the PESTEL method, we can...

29 Sep 2010
pdf

Analyzinr Ryanair

Case study - 13 pages - Management

Ryanair is an Irish flying company which was founded in 1985 by the Ryan family. The initial capital invested constituted to just £1. The business vision and mission of this flying company is to offer affordable flights across Europe. It has grown from a small family company to a big quoted...

29 Sep 2010
pdf

Virgin Energy "Virgin Oil Card" -Business Plan

Business plan - 20 pages - Management

Virgin Energy is a service company that permits customers to purchase buy ?fuel' (unleaded & diesel) at an optional and revolutionary price ("Virgin Price") in advance. However, this facility is available only within the UK. We will begin by offering a wide variety of price indexes for term...

29 Sep 2010
doc

Organizational change and leadership

Essay - 6 pages - Management

When spe?king of org?niz?tion?l ch?nge, ?n import?nt tool in m?n?gement th?t ?ims at providing sust?in?ble development ?nd const?nt growth, it is worth mentioning about le?dership which is ? vit?l qu?lity for ? m?n?ger who is e?ger to come out with the best solution ?nd outcome for the pl?nned...

29 Sep 2010
doc

Global business context, car industry

Essay - 6 pages - Management

The car industry has witnessed major changes over the years, thanks to the growing number of external forces that changed the decades-old practices of manufacturing. This paper analyses the important forces in the last two decades that have had a major impact on the car manufacturing practices....

29 Sep 2010
doc

Boeing corporation case

Essay - 6 pages - Management

Travelling has become very easy and cheap in the last few years. You just have to book your flight early in order to be able to travel all over Europe for less than 60 Euros. For example, if you want to go in Spain, you can visit the website of Ryanair, choose your flight and book it. Generally,...

29 Sep 2010
ppt

Mittal/Arcelor - Behind the merger

Presentation - 54 pages - Management

In January 2006, Arcelor's share was valued 2.9 times its 2005 EBITDA on the stock market. Six months later, Mittal's last offer to Arcelor amounted to 4.9 times its 2005 EBITDA. This paper studies the developments that took place between these two evaluations and their reasons. In the...

29 Sep 2010
doc

Supply Chain and Logistics Managements' evolution

Essay - 4 pages - Management

Globally, supply chain management (SCM) is the whole set of tools and methods that are used by managers in order to improve the supply chain of a company. Indeed, supply chain management is regarded as a process in which planning, implementing and controlling, allow the companies to satisfy the...

29 Sep 2010
doc

Case study: Unilever

Case study - 5 pages - Management

The merger of Lever Brothers and Margarine Unie, two European companies, created the company Unilever which has become one of the major players in food, personal and home care market. Unilever competes with Procter & Gamble, owing to its 400 brands, in over 100 countries all around the world. In...

29 Sep 2010
doc

What are the implications of the ?New Economy' for corporate strategy?

Essay - 5 pages - Management

The aim of this essay is to highligh the implications of the New Economy for the corporate strategy, to understand how companies use the Internet in their strategy to enhance their business. To answer this question, I will first explain what the New Economy is and the shifts from the Old Economy...

29 Sep 2010
doc

"You are a consultant to a company considering India or China as an attractive opportunity for investment. Citing appropriate examples of other companies' experiences assess the risks involved in investing in ONE of these countries" N/B Choose either Indi

Essay - 6 pages - Management

India is today, considered as the seventh largest, and the world's second most populated country, with 1.1 billions inhabitants. Due to a series of reforms conducted since 1991, India has become the second fastest growing economy with an annual growth rate of around 8% over the last three...

29 Sep 2010
ppt

The transformation of Hoechst into Aventis

Case study - 18 pages - Management

The company 'Hoechst', was a chemical and pharmaceutical company founded in 1863. Hoechst and Rhône-Poulenc decide to create a subsidiary company, 'Aventis The Fusion' in 1999. How Dormann used evolution to achieve this ? What relations did Dormann develop within the company? What...

29 Sep 2010
doc

The failure of HP's ERP implementation

Worksheets - 7 pages - Management

In June 2004, Hewlett Packard started the implementation of a new Enterprise Resource Planning Software in its North American Enterprise Servers and Storage (ESS) division. HP, known for its expertise in a lot of product fields and consulting capabilities, especially in the segment of SAP ERP...

29 Sep 2010
doc

Cross cultural issues in International Business

Case study - 7 pages - Management

The L'atelier des chefs brand is a good example of how important it is to have a structured management in contemporary society. With the daily grind of the corporate culture leaving an indelible imprint on the workforce, it has become increasingly important that leisure and recreation companies...

29 Sep 2010
doc

The entrepreneurship within IKEA

Case study - 8 pages - Management

We have chosen to use Ikea as the company in which we will base the analysis of this case report. The Ikea has been chosen is because we believe that it is a company which stems from entrepreneurial activities right from the beginning of its existence, to the present day. Ikea is a worldwide...

29 Sep 2010
doc

Case study: Ryanair

Case study - 13 pages - Management

The European airline industry is one of the most heavily regulated and protected sectors. In most parts across Europe, carriers were state-owned and therefore enjoyed a legal monopoly over domestic traffic. Governments controlled the entry of foreign companies by means of restrictive bilateral...

29 Sep 2010
pdf

What you should know to negotiate in China

Essay - 31 pages - Management

China, like India, is more than a country. China is a civilization. The development of China has not only affected its own population, but has also affected people in the other parts of the world. To better understand this development, its beginning and where it can be expected to reach, it seems...

29 Sep 2010
pdf

Brand management : Study of an International Brand

Case study - 11 pages - Management

The opinion leaders that Chupa Chups uses as endorsers for its products can be anyone who is famous regardless of age. These include erstwhile footballer Fernandez, the former trainer of the Paris Saint-Germain ,who endorse Chupa Chups through public consumption, and who, during his reign as...

29 Sep 2010
doc

Effectiveness of health services in the developing world

Essay - 5 pages - Management

Delivering medicine to the world's poorest people is a challenge. Hot, poor places such as Tanzania have many microbes but microscopic health budgets. Because they cannot afford adequate health care, poor people are sick a lot of time (The economist, 17/8/2002). Another report by the UNAIDS...

29 Sep 2010
doc

Strategy and planning process in the Small Business and the Small & Middle Enterprises (SME) Sector

Business plan - 7 pages - Management

An essential ingredient of small businesses is business planning. It is perceived to be vital by both governments and business support infrastructure, such as the Business Links (Beaver, 2002, p88). On similar lines, O'Gorman bases his idea on the fact that one approach to developing a...

29 Sep 2010
doc

Why using brand management in the tourism industry ? The case of destination branding

Dissertation - 45 pages - Management

Nowadays the tourism sector is one of the most important economic sectors. The globalization of our world allows for better, easier, faster, and cheaper travel, and the technological progress achieved has left almost no place unknown. We may observe that many destinations are now featuring in...

29 Sep 2010
doc

Marketing communication plan of Smart

Case study - 14 pages - Management

The formal launch of Smart was cancelled in 1998 due to safety reasons and errors in the process of marketing. However, after two years of continuously promoting and marketing Smart, the sales finally picked up. Overwhelmed by this success, Smart launched its other models that seemed as original...