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27 Jan 2011

Competition between European football clubs

Dissertation - 37 pages - Management

In Europe, the economic competition is as fierce as the sporting competitions that engage among the professional football clubs, and this fight is somewhat uneven between very large European professional clubs and other smaller clubs. How can we explain the differences in competitiveness between...

27 Jan 2011

Costs and strategy management

Case study - 5 pages - Management

I. Current Strategic Context - In a context that is characterized by increasing turbulence and constant strengthening of competition, the ability of a company to create value for the customer appears to have become a sustained competitive advantage. -...

27 Jan 2011

Management and communication: The case of Apple

Case study - 49 pages - Management

Apple has continued to develop in the IT market since its establishment in 1974, by visualizing the future to change the world. Apple has opened its lines of communication and has secured a strong position in the market. Apple in California (Silicon Valley) specializes in design,...

27 Jan 2011

Analysis of Group AUCHAN

Case study - 26 pages - Management

In 1961 Gerard MULLIEZ founded his first supermarket in the Hauts-Champs of the city of Roubaix. It was not until 6 years later that G. MULLIEZ opened his first hypermarket in Tourcoing. From there, the group's growth has continued to progress. This was followed by the opening of its first...

27 Jan 2011

Strategic management H&M

Case study - 46 pages - Management

In 1947, H & M, a Swedish clothing chain, opened its first store in the world. The company then conquered Europe and arrived in France in 1998. Today, H & M is a firm well known internationally and has over 550 outlets in 12 countries in Europe. Operating both in the market for...

25 Jan 2011

Organizational Culture and Employee Motivation at Cognizant Technology Solutions

Case study - 30 pages - Management

During the past 15 years, a particular sector of consulting firms has been performing very well. These are the firms that are mostly into technology consulting, whose modus operandi is to win the contract for design, development and maintenance of information systems from large, mostly American...

17 Jan 2011

Dell's customer relationship management (CRM) strategy

Thesis - 11 pages - Management

Customer Relationship Management (CRM) is one of the most efficient systems which could be implanted in a company for its success. CRM is a process, a data mining, a technology and a philosophy base on the customer which aims to strengthen the relationship between the customers and the company,...

11 Jan 2011

The truth behind surveillance monitoring: An employee perspective

Essay - 3 pages - Management

Imagine that your employer is watching you eight hours a day and constantly checking ‘What you are doing?' throughout the day. Does your boss have the right to do so? Or do you have privacy rights? Through modern technology and advancement in the field of surveillance monitoring, it is...

11 Jan 2011

Knowledge management in organization: Case Allshade

Thesis - 10 pages - Management

Since the corporate environment has undergone a major transformation, business organizations have intensified their search for strategies that will give them a sustainable competitive advantage. Such strategies generally require that the organization continuously differentiates its products and...

10 Jan 2011

Organizational culture of the new Air France - KLM group

Case study - 36 pages - Management

The terms "intercultural", "globalization", "internationalization" are increasingly gaining relevance in the current business scenario. Today, with the internationalization of firms in the context of the formation of the European market and the globalization of economies, it is interesting to...

10 Jan 2011

3M: The culture of the Company and its innovation

Case study - 4 pages - Management

3M is an American company which was created in 1902 by five businessmen. It has activities in various fields such as: industry and transport, health, signaling, communication and optical systems, office equipment, security and protection, electricity, electronics and telecommunications. ...

10 Jan 2011

The Game Theory

Thesis - 16 pages - Management

There are a number of limited companies in the market. These companies must adopt a strategic behavior, as each decision made by one company creates an impact on the other companies. There are various theories that talk about making and managing strategies. The game theory is one...

10 Jan 2011

Study of the managerial culture and practices of the United Kingdom

Case study - 4 pages - Management

The United Kingdom consists of four countries: England, Scotland, Wales and Northern Ireland. It has been a part of the European Union since 1973, at the Safety advice of the United Nations, OECD and the Commonwealth. Its characteristic feature rests on its insularity, which it has cultivated and...

10 Jan 2011

Perfect competition and Pareto optimality

Case study - 2 pages - Management

The model of perfect competition can be achieved through a formalization of the concept of the 'invisible hand of the market'. This theory was put forward by by Adam Smith in 1776. His goal was to provide a stable base to build a society on . This concept involved...

10 Jan 2011

Theorems of Modigliani and Miller

Thesis - 2 pages - Management

Two economists from the United States,Franco Modigliani and Merton Miller became famous in the 1960s thanks to an article they had published. The article was called'The cost of capital, corporate finance and investment theory'. This article radically changed the risk assessment investment...

10 Jan 2011

Amazon.com: Analysis and study of strategic decisions

Case study - 16 pages - Management

Human beings are often known for their ability to adapt. This is reflected particularly on the scale of the company, which, if it captures a large market share for a period, all things being equal, it can also be modified in a context growing in strategic reorientation. The gradual...

10 Jan 2011

Honda's publicity campaign for the CR-V

Case study - 2 pages - Management

Honda, (the car maker) launched a new four wheeler in 2005 called the Honda CR-V. This vehicle was supposed to be quiet, clean, efficient and aesthetic. However, the pollution generated by the CR-V and its failure to adapt to the city life became the main complaints of the ...

10 Jan 2011

Organisational approach of Mintzberg

Case study - 4 pages - Management

The traditional concept of regulating the behaviour of employees in an organization dates back to the end of the nineteenth century. This was chiefly due to the works of Henry Fayol, Max Webber, Frederick Taylor and their contemporaries. These approaches are consistent with the concept of...

10 Jan 2011

Crisis management: Mattel (2008)

Case study - 5 pages - Management

Hitherto regarded as the undisputed leader of the global toy market, Mattel experienced problems that tarnished that image in the second half of 2007. In fact, the various toy recalls which were widely reported by media, made an impact both on its relationship with consumers as well as its...

10 Jan 2011

Issues of strategic management

Case study - 8 pages - Management

Strategic management is a multidimensional concept which plays an important role in the survival and sustainability of a company. Without a business strategy, a company cannot grow. The strategy is a process of setting goals and determining the means to accomplish that goal. This...

10 Jan 2011

Dolce&Gabbana and its communication strategies

Case study - 11 pages - Management

Dolce&Gabbana sells ready made clothes and is a brand based in Legnano, Milan. It was launched in 1985 by two designers, Domenico Dolce and Stefano Gabbana. In 1980, both were working in the same workshop in Venice. By 1982, they began working together to carve a niche for themselves in the...

10 Jan 2011

L'Oreal company case study: Management and performance

Case study - 49 pages - Management

L'Oreal, the global leader in the cosmetics industry celebrated its 100th anniversary in 2009. The group's history began in 1907 with the development of a formula for hair dye. That was when L'Oreal was launched officially. It is the world leader in cosmetics today. As...

10 Jan 2011

Durex: Brand building

Case study - 2 pages - Management

The company called Durex, that sells condoms, has a very strong marketing strategy. It does not design products that are either better or worse than its competitors, but has an edge over the others thanks to its excellent marketing and advertising strategies. With...

10 Jan 2011

Japan: Taste of the protocol

Case study - 2 pages - Management

Japan is said to be a difficult market to penetrate and this will probably not change overnight. What makes Japan a hard business partner is its combination of strong cultural roots and rapid economic success. For foreign businessmen, this dichotomy is very confusing, especially in...

10 Jan 2011

Nike's brand building strategy

Case study - 6 pages - Management

Nike, one of the best known brands in the world, was established in the United States in 1972 by Phil Knight and Bill Bowerman. The name 'Nike' owes its origin to the Greek goddess of victory, Athena Nike. In 1971, a graphic art student created the logo that became the...

10 Jan 2011

Risk management in a supply chain

Case study - 4 pages - Management

The management of risks has constituted a strategic issue for companies since the early 90s. Risk Management involves being able to control risks, or at least prevent them. The main objectives behind this process are: increasing the competitiveness of a company, and reducing the company's...

10 Jan 2011

ThyssenKrupp Elevators

Case study - 5 pages - Management

An introduction to the company: It is often said that first impressions are the best impressions, when we arrived at the company with its high tower, it brought on a sense of seriousness, grandeur and security. ThyssenKrupp works to offer all classes of society and all...

10 Jan 2011

Supply Chain Management (SCM)

Case study - 3 pages - Management

Currently, the pace of globalization is being accelerated by the development of new information technology. This modifies the relationship that companies share with third parties like customers, suppliers and partners, and makes it more complex. The companies have to constantly work towards...

10 Jan 2011

Reality of participative management in India

Case study - 3 pages - Management

‘Participation in Irrigation: what has changed since the Act of 2000 in Tamil Nadu?' (Olivia Aubriot), and ‘The scientific and rational management of Indian forest resources' by Emmanuel Bon, are instances of application of management models of space separation. We present these two...

07 Jan 2011

RFID (Radio Frequency Identification) Medical Tags

Thesis - 10 pages - Management

This small business venture attempts to solve a problem that many hospitals have to deal with on a daily basis along with paramedics who serve injured patients. Hospitals spend millions of dollars on patient filing and patient information. However, many times, physicians may lose...