Is internationalization a form of survival for large distribution?
Dissertation - 59 pages - Management
In the early 1960s, the Fordist economic system emerged in France, especially through takeovers of U.S. multinationals in French companies and the reconstruction effort after the war. The market is huge and the development of the supermarket is inseparable from the rise of consumer society. The...
iPad, the new star product of Apple's strategy to reach China's market
Dissertation - 10 pages - Management
This is a study about the international marketing of Apple for the product I Pad in China. This analysis is divided into three parts. The first one deals with the environmental scanning of the brand. We initially propose a presentation of the company, and then present a strategic diagnosis with...
Marks & Spencer Case Study
Case study - 5 pages - Management
The hardest part for a modern business is to create a brand which is known, trusted and admired by the nation. It is a process which can take decades to get right. However, we have to keep in mind that the brand image can be destroyed in a matter of days. Currently, the company Marks & Spencer...
Brand Management: Louis Vuitton
Case study - 5 pages - Management
Louis Vuitton was founded in the XIX century as a packing-case making firm. These packing cases were very useful because at that time people used to travel a lot for a long duration that lasted several months, and even several years. Packing cases of those times represent suitcases on castors....
Managing work, family and life
Thesis - 10 pages - Management
With the ongoing languished economy and many businesses attempting to ‘do more with less', a growing research showed that arrangements of flexible labor in the form of flex-time and compressed workweek, etc., when appropriately implemented, can benefit both the organization and the employees...
Analysis of leadership styles
Thesis - 9 pages - Management
Leadership, without doubt, is one key element to a group's long-term success of achieving objectives in today's business, this paper aims to outline the literatures of leadership goals and engaging leadership style and discussing their relevance of organization context as well, followed by an...
Analyzing the strategies of a transnational company in a host country- Case of Toyota Motor Corporation
Thesis - 10 pages - Management
To further illustrate the key points of international business management, this paper aims to demonstrate how to prepare the situational analysis for a transnational company by establishing Toyota Motor Corporation's business in United States, one of its host-country nations, as an example....
Brand examination: Case of Australia Post
Thesis - 5 pages - Management
Established in 1809, Australia Post now operates in three major areas: ‘letters and associated services; retail merchandising and agency services; and parcels and logistics' (www.auspost.com.au). One of the visions of Australia Post is to be dedicated to offering quality parcels and mail...
Inter-cultural management: Case of L'Oreal
Case study - 9 pages - Management
L'Oreal is a family company founded in 1909 by Eugene Schueller. At the time, it was known as ‘Societe Française des Teintures Inoffensives pour Cheveux'. Schueller gradually convinced the Parisian hairdressers to buy his products, with the help of some sales representatives. Keeping its...
Marketing management and strategy: A case study of the Nestle sub-brand, Nespresso
Case study - 20 pages - Management
Nestlé is a global company which recognizes that in order to be a successful company, one has to be competitive and cost efficient. The company put its customers first, and plans to create long lasting relationships with them, creating a luxurious exclusive experience for their coffee customers...
Chemical Bank: Implementing the Balanced Scorecard
Thesis - 13 pages - Management
In 1993, Chemical Bank and Hanover Corporation concluded a merging process. The new larger banking company was better-positioned to compete with other major players in the market. Michael Hegarty, the head of the Retail Bank Division of Chemical Banking Corporation, wanted to transform the bank...
Tata Motors: Current and new business strategies
Essay - 11 pages - Management
With USD 8.8 billion revenues in 2007-08, Tata Motors is the largest Indian automobile company; it holds a very good place on the Indian market because it is the leader in commercial vehicles and among the top three in passenger vehicles. The company is also the world's fourth largest truck...
SWOT Framework: Overview
Thesis - 7 pages - Management
An organization often analyzes the following: How to develop a product, complete a project and solve a problem. The question then arises: How to carry out the above actions? The first step is to set a goal then define the objectives, constraints and finally describe the limits of the action (What...
Organizational Development: Motivation through financial and non-financial incentives
Case study - 7 pages - Management
Nowadays, salary and non-financial incentives constitute part of the methods that companies and managers use to motivate people. Through the study of different theories of motivation and needs, we explain the most important catalysts of motivational behavior. There are no doubts that all...
U.S Management & Leadership: Jack Welch's Leadership
Case study - 4 pages - Management
There are no doubts that Jack Welch, former Chief Executive Officer of General Electrics (GE), is internationally reputed for his extraordinary leadership style and business acumen within one of the most powerful American companies, more precisely, General Electrics. He definitely transformed GE...
The communication of Renault Trucks
Case study - 8 pages - Management
In the current competitively cutthroat market scenario, any company hoping to sustain itself in the long run has to constantly adapt to the changing needs of the market. Competition is increasingly fierce in every sector with globalization playing no small part in this trend. Of course, while...
How is the supply chain positioned within the organization?
Case study - 3 pages - Management
The supply chain refers to all the physical or information flows and processes involved in the provision of the products to the customer. In other words, the supply chain comprises of all links in the logistics process. We must distinguish the supply chain of the company from the supply chain...
FIAT launches a iPhone application for the FIAT 500
Case study - 1 pages - Management
Italian car manufacturer, Fiat is launching a novel mode of communication in collaboration with Six and Co. for the launch of its new car - the Fiat 500. This is actually a reinvention of an older model. The Fiat 500 is now accessible via an iPhone application. Fiat has used Six and Co which is a...
Execution of a public relation plan for Adidas
Essay - 4 pages - Management
The company, ComCom is an agency of council in communication which was established in 1992 and worked mainly with famous brands of sports. The work consisted of developing the public image of what is being chosen and to create a relationship of trust, of regard and adhesion on the behalf of this...
Chester Barnard's theory of authority
Book review - 2 pages - Management
Chester Barnard's text regarding the theory of the authority is part of his 1938 work that is titled 'Functions of the Executive". This sets out a theory of organizations and the functions of an executive within an organization. His theory is based on a set of managerial functions; the...
The opposing strategies of H&M and Zara: 'No Communication' versus 'Masstige'
Case study - 6 pages - Management
According to the information on the internet, only garments would soon no longer be sufficient for the market. Thus the major textile companies have engaged themselves in decorating/home decors. Indeed, in 2009, H&M launched its furniture department with the best set of linens. On this particular...
Evolution of marketing in the cosmetics sector by Dove: A three-point analysis
Worksheets - 5 pages - Management
Through the centuries, the image and role of women have taken several forms. However, women have always been confronted with very restricted stereotypes of beauty. Historically, society and the media define the standards of beauty that most women seek to comply. From the 60s, the cult of...
Advertising campaigns geared towards Seniors
Essay - 6 pages - Management
Declining fertility, increased life expectancy and later arrival of the first generation of baby boomers are all factors that combine to explain the aging of the French population. The number of seniors in the French population should reach 35% in 2010 when it was only 27% in 1980. One French...
Corporate ethics of Carrefour
Case study - 4 pages - Management
The purpose of this case study is the unethical situation during an internship or period of work experience within a company. The study of this situation will lead to solutions to tackle such unethical issues and situations. Carrefour, the pioneer of the hypermarket concept, is also active in...
The evolution of the communication strategy of McDonald's
Case study - 10 pages - Management
"Adforum" is a classic site constituting by a banner on the top showing the name of the site, advertising banner and tabs for navigating to other pages. Once the mouse is positioned on a tab, you just have to click to access the desired page. At the bottom of the home page, we also find a banner...
The role of brands in marketing: Presentation of the Shell Group
Case study - 4 pages - Management
Our problem is based on brands and their impact on enterprise development. For this, we will look at the Shell group. Shell operates in five areas: exploration and production; oil products; chemistry; gas exploration and power generation (renewable energy). With the recent acquisition of...
The method of reporting
Case study - 3 pages - Management
Briefing notes, minutes and reports are documents that provide accountability, factual reports, observations, results and which propose solutions or draw conclusions. These documents require a certain level of objectivity from the reporter. All three express the work of one person for the benefit...
Change in management at Air France
Case study - 29 pages - Management
Driving organizational change in a company revolve around six themes. In this document we will take into account the external and internal sources of change, the steps through which it passes, the context, and the forces involved, to finally determine the type of change and explain the phases of...
Publicity in Russia: a new concept
Case study - 4 pages - Management
In this article of Ostlund one finds the characteristics of publicity in Russia during the Sixties and Seventies. Large changes and developments took place for this period. The transition was carried out automatically thanks to the progressive opening of the Russian market towards the Western...
Analysis of television advertising: The coffee brand Nespresso
Case study - 7 pages - Management
Television conveys messages in mass, both visual and auditory. It serves as a support for other advertising discourses, which is one of the instances of production that we find in the media which will be the topic of our study in this paper. We will devote our analysis on one of the TV...
