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29 Sep 2010
doc

Are we born with Charisma or can we learn it?

Essay - 15 pages - Management

For generations, the representation of the charisma concept has been characterized by leaders such as Martin Luther King Jr, Gandhi, John F Kennedy, or more recently Barrack Obama. Although these leaders engaged in completely different things in their life to be recognized as charismatic, they...

29 Sep 2010
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Intercultural management: case of Sony

Case study - 7 pages - Management

Sony Corporation is one of the leaders and main manufacturers in several industries including communications, information technology, electronics, and entertainment. This Japanese company has faced a huge number of challenges since its foundation in 1946. Being a major actor in motion pictures,...

29 Sep 2010
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Intercultural management: An introduction to the Russian culture

Case study - 7 pages - Management

Russia has inherited the powerful heavy industry of the USSR, especially steel mills, refineries and chemical plants. The sectors of weapons and the Aerospace are still well developed. Since the beginning of the 1990's, the planned economy turned to a market economy. The economic and...

29 Sep 2010
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Cross-cultural management: Female expatriates

Essay - 5 pages - Management

This essay analyzes the evolution of female expatriates in Western multinational corporations in the recent years and confronts the issues of gender stereotyping, discrimination and family responsibility. The small number of women on global assignments is disconcerting, given that...

29 Sep 2010
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Crisis Management: a Report on Pfizer and the Trovan Crisis

Case study - 14 pages - Management

We decided to study the Trovan crisis that affected Pfizer as we found it particularly interesting. If one delves into the circumstances which contributed to provoke the Trovan crisis, it is indeed an intriguing story. We also thought that it would be quite enriching to analyze how a...

29 Sep 2010
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Cultural Profiles for Effective Workplace Communication in New Zealand

Case study - 6 pages - Management

Since time immemorial, human beings have been communicating through a multitude of channels, expressing themselves in different languages, sharing ideas and discovering faraway foreign cultures. However it seems that, despite all these new developments and technologies wherein, communication is...

29 Sep 2010
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Managing international teams

Essay - 22 pages - Management

With an ongoing globalization of activities and companies, heterogeneity in companies' workforce has become a reality. Managing diversity has turned into a major challenge for companies' survival. As a matter of fact, large companies can no longer boast their national affiliation as the workplace...

29 Sep 2010
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Supply chain management

Dissertation - 26 pages - Management

Every organization with a service or manufacturing entity needs a robust supply chain management in order to gain and maintain a competitive advantage within supply chain alliances and partnerships. An independent firm on its own may not have all the resources to match its competitors. But by...

29 Sep 2010
doc

Strategic Management : Credit Agricole - published: 29/09/2010

Case study - 10 pages - Management

Credit Agricole is the first bank group in France owning 28% of the household market. This group is also the first in Europe regarding revenues of retailing banks and the fourth group in the world concerning the equity level. Leader of the proximity banks in France with 39 local funds or region...

29 Sep 2010
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Dubai Land: would the pharaons have dared?

Case study - 9 pages - Management

Dubai Land' is a huge entertainment and leisure complex, in terms of investment, size and attractions. More ambitious than any entertainment destination in the world, it intends to become one of the most visited places in Middle East and worldwide. The objective is clear, become a new leisure...

29 Sep 2010
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Management decision making: The Nestle Nespresso case

Case study - 6 pages - Management

Nestle Nespresso is one of the fastest growing subsidiaries of the Nestlé group. The group includes many different brands producing coffee. Among them, there are two very profitable entities: Nespresso and Nescafé. Although they are not the same company, they are owned by...

29 Sep 2010
doc

Intercultural management: BMW

Case study - 11 pages - Management

In this document, I deal with companies' inter-cultural management processes for which cultural differences have been a barrier or source of competitive advantage, affecting their success in international business environment. In choosing the BMW Company, an international one, we will see...

29 Sep 2010
doc

General Electric Medical Systems

Case study - 6 pages - Management

General Electric Medical Systems (GEMS), became General Electric Healthcare (GE Healthcare) in 2004. It is the leader in the imaging equipment market. GE Healthcare is a subsidiary of the conglomerate General Electric, the second largest company in terms of market capitalization right behind...

29 Sep 2010
doc

West Indies yacht club resort

Case study - 6 pages - Management

Since the beginning of globalization and the development of subsidiaries all over the World, the expatriate has become an element of security to protect the interests of the company abroad. However the expatriates are now facing several problems of adaptation with the external environment and the...

29 Sep 2010
pdf

Intercultural management : Ikea case study

Case study - 20 pages - Management

The main objective of this paper is to analyze the culture of a company and highlight how this culture could have a real impact on the smooth running of its international activities. In order to conduct such an analysis I have chosen an important company which caters into numerous international...

29 Sep 2010
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The American system of political communication

Essay - 3 pages - Management

The American system of political communication encompasses a broad range of mediums like the radio, newspapers, news magazines, network and cable television, and an increasing amount of independent Internet sources through the use of "blogs". The Politics of Illusion, network news...

29 Sep 2010
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In any large organization, team work is the ultimate key to success

Essay - 1 pages - Management

Applied at workplaces, teamwork can be defined as a co-ordinated effort from a group of people acting together towards a specific business purpose. In large organizations, individuals play certain roles and carry out certain responsibilities, which are determined in advance. Each task is...

29 Sep 2010
doc

Wal Mart: Managing Globalization in 2007

Case study - 7 pages - Management

Wal Mart, an American public multinational corporation, is currently the largest retail chain in the world. The company was founded by Sam Walton in 1962, incorporated on October 31, 1969 With the creation of an International Division in 1993, Wal Mart realized that an expansion into...

29 Sep 2010
doc

Intercultural management: Mc Donald's case

Case study - 9 pages - Management

The McDonald's company is a multinational firm well known in the world. The main activity of the company is to sell food quickly, what we call fast food. Nowadays, it has more than 30,000 franchises under the McDonald's brand, located in more than 120 countries. Born in the United States...

29 Sep 2010
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Cross cultural management : negotiations for the joint venture

Case study - 25 pages - Management

The global economic situation shows that companies haven't any evolution prospects as the market has reached its saturation level. To grapple with this grave impact, companies are obliged to adopt international strategies in order to remain competitive in their respective market zones. Many...

29 Sep 2010
doc

Advertising and communication - published: 29/09/2010

Case study - 10 pages - Management

In this assignment, we analyze the selection and launch a new product. The product that I have to launch is a new deodorant, produced especially for women who have a sensitive skin and after a depilation. This product is sold in some specific shops only. Few brands are producing this product,...

29 Sep 2010
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The usefulness of an ethnographic approach to the international comparison of organizations (1996-1997) - Philippe d'Iribarne

Book review - 1 pages - Management

Philippe d'Iribarne (born 1937) is ethnologist and sociologist, graduated from the Grande Ecole of Science and Technology and from the Grande Ecole for political science. He is carrying out studies in the national centre for scientific research about the impact of culture on business and on...

29 Sep 2010
doc

Fram communication network

Case study - 10 pages - Management

In the present hard competitive business environment, companies need to be increasingly flexible in order to react quickly to external threats. New technologies, such as Intranet networks development, propose new kind of organizations which answer this need perfectly. Intranet can be defined as a...

29 Sep 2010
doc

The Rubber Company : analysis of change process

Case study - 8 pages - Management

"This document will study the difficulties in applying change processes and systems in the traditional life cycle of any given company and the creation of a successful change management roadmap, to be integrated into the diagnostic of any given company". Change process often needs to be initiated...

29 Sep 2010
doc

The future of the outsourcing

Essay - 6 pages - Management

In future, companies will continue to focus increasingly on their core business; even more in difficult economic situations like the present one. They will have to concentrate their efforts on areas of strength in order to gain competitive advantages. What is not in the core business of the...

29 Sep 2010
pdf

Ethical analysis of the activities of the China National Petroleum Corporation (CNPC) in Sudan

Case study - 23 pages - Management

The China National Petroleum Corporation (CNPC) is a Chinese state-owned fuel-producing corporation. It is China's largest integrated oil and gas company. As of 2006, it was the second largest company in the world in terms of number of employees. CNPC holds proved to be equivalent of reserves...

29 Sep 2010
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Managing an integrated supply chain: report on site visit Lyon Terminal

Case study - 10 pages - Management

On a global vision, containers are generally carried from the port of Fos-sur-Mer (Marseille) by river boats until Lyon. Then, they arrive at Lyon Terminal, where they are unloaded. Containers are generally stocked in the storage areas until they are loaded on trucks or trains. From Marseille, it...

29 Sep 2010
doc

Reebok : in pursuit of generation X

Case study - 5 pages - Management

Micky Pant has done a great job for Reebok, by organizing researches, analyzing data and understanding the mind of Gen Xers. He has produced a relevant marketing strategy, in accordance with these observations. This marketing strategy fitted the target of Reebok, as well as the actual and future...

29 Sep 2010
doc

Southwest Airlines case study

Case study - 8 pages - Management

Southwest Airlines is in the top ranking US Corporation in terms of profits and reputation. This airline has always applied strong strategies in order to be on the top in terms of profits, innovation, and image. This constitutes the culture of this company, which matured over the last...

29 Sep 2010
doc

Transformational Change at British Petroleum : one goal two different leaders

Case study - 5 pages - Management

Before Robert Horton took over as CEO and Chairman of British Petroleum (BP) in 1990, the company's situation was difficult in terms of the lack of clearness of mission and strategic policy within the top 150 managers surveyed at the beginning of 1989. This survey revealed the managers feeling in...