Writing a business plan, fitness company, business plan, targeting customer, marketing objectives
K2 Fitness is a limited liability corporation that operates within the United States. K2 Fitness targets the average health conscious consumers and people who might be uncomfortable with their body sizes. The fitness company keeps the members and the whole family involved by exposing them to a quite a number of activities and services offered.
[...] Another strategy is the establishment of a good customer relationship and finally is to generate a high market share which would lead to high profits. Conclusion I recommend that the company monitor their marketing efforts by carrying out surveys via emails or phone calls and finally the company should also seek to get feedback from its customer's so as to instill a sense of royalty to the company. References Dibb, S., & Simkin, L. (2008). Market segmentation success: Making it happen! Routledge. Minhas, R. [...]
[...] Important information on writing a business plan for a fitness company Executive summary K2 Fitness is a limited liability corporation that operates within the United States. K2 Fitness targets the average health conscious consumers and people who might be uncomfortable with their body sizes. The fitness company keeps the members and the whole family involved by exposing them to a quite a number of activities and services offered. From its launch in 2013, the company has a unique training program and has given its members an opportunity to relax, have fun and get the best shape that they want without exposing them to any strenuous activities. [...]
[...] Psychographic profile Psychographic system of targeting the customers puts K2 Fitness Company at a better position by targeting customers using this system. They give them the intuition that if they have any health complications that are associated with physical fitness, they will be solved by joining their company and involving themselves in different physical fitness services. Therefore, the company targets those people who have health issues with their body sizes and make them grow interest in joining K2 Fitness Company as members (Minhas, & Jacobs, 1996) Professional profile The fitness company also targets the high-income earners (generally those that are well-educated). [...]
[...] One of the strategies is the use of mailing. The company emails its customers repeatedly hence contributing to its branding and development of a long-term relationship with the customer. Another strategy that I would recommend is the sending of a calendar to clients containing images of membership in a physical fitness practice. This enables the client to develop interest in the company's services. A third strategy to consider is to send a follow-up greeting card to customers who have visited the company to receive the services before. [...]
[...] S., & Jacobs, E. M. (1996). Benefits segmentation by factor analysis: an improved method of targeting customers for financial services. International Journal of Bank Marketing, 3-13. [...]
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