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04 Jan 2011

An investigation into the Informatics Industry Sector: The case of Apple

Thesis - 16 pages - Management

Apple Computer Incorporation is an innovative company settled in the media and high technology world. It is the seventh biggest company in the world which is present in hardware and software as well as online services. The fact that Apple practices different activities does not help to exactly...

03 Jan 2011

The consumer behavior with the advent of information age

Thesis - 6 pages - Management

Over the past few years, the Internet democratization, due to the Web development, shows major changes in several sectors of social and economic life. The main effect of this growth was to cause a very fast modification of the reality in which consumer evolves. Indeed, we can observe the creation...

03 Jan 2011

Analysis of a company: H&M

Thesis - 31 pages - Management

Large companies and major conglomerates tend to have a more enhanced transparency than small and medium sized businesses. They are present in our daily life via their marketing campaigns, communications and advertising. Their products incite our desires to gain ownership over these seemingly...

03 Jan 2011

Study of the Porsche company

Case study - 20 pages - Management

Registrations, turnover, and financial results: all these have only grown for Porsche over the years. The arrival of the Cayman was witnessed on November 26, 2005, but the hybrid Cayenne and Panamera arrived in 2009 and offered outstanding performance. Amid a global automotive industry in serious...

03 Jan 2011

Strategic Management: The market of applications for Smartphones

Thesis - 10 pages - Management

The Smartphone applications market is skyrocketing: While operators recorded 3% global profit in 2009, the application market is on track to reach 17 billion Euros in 2012, versus 4 billion in 2009 (with already some 7 billion application downloads). This means a growth of about 50% during the...

03 Jan 2011

Estee Lauder: Brand management

Thesis - 5 pages - Management

The Group Estée Lauder Companies is a family organization, marked by the importance of the service and the balance between regions, brands and businesses. The company Estée Lauder Inc was founded in 1946, when Joseph Lauder and his wife Estée Lauder began their production of cosmetics in the city...

02 Jan 2011

Bombardier & Adtranz : Strategic Management

Thesis - 4 pages - Management

The rail equipment industry is divided into six departments: services, propulsion and controls, total transit systems, rail control solutions, rolling stock and fixed installation. First and foremost, moneymaking policies cannot go apart from public subsidies: Government regulations are to be...

31 Dec 2010

United Colors of Benetton: An overview

Case study - 8 pages - Management

The clothing market is doing well with a growth rate of 2.5%, even though the market is unstable due to certain aspects (environmental, economic, socio-cultural, etc.), Despite saturation, Benetton is a brand that continues to sell quality clothing. However, given the explosion of...

31 Dec 2010

Case study of intercultural management: Lenovo

Case study - 5 pages - Management

Lenovo is an innovative international technology company, based in the Chinese cultural environment. It was born from the acquisition of the IBM Personal Computing Division by the Lenovo Group. Today, Lenovo is headquartered in Purchase (NY), and its main activities are directed from...

31 Dec 2010

Analysis of E-business at Dell, HP and IBM

Thesis - 10 pages - Management

It is now recognized that new technologies, especially Internet access, tend to modify communication between the various players in the professional-consumer relationship. E-business (electronic business) is a broad concept that could be synthesized by the use of electronic means...

31 Dec 2010

Program of equitable trade: Analysis of Nespresso

Thesis - 4 pages - Management

Since 2003, the market for hot drinks has recorded a significant drop in sales volumes, due to a transfer of purchases to other products such as fruit juices and other product formulas. This has forced the industry to put forward further innovation to attract new...

31 Dec 2010

Study of the Brand Montblanc

Thesis - 11 pages - Management

Montblanc is one of the most prestigious global brands. The white star of Montblanc symbolizes the commitment to use high quality materials, and to perform workmanship of great finesse and craftsmanship to provide a highly distinctive style. It is a strong company which has survived the...

31 Dec 2010

E-Branding in the Swiss hotel industry

Thesis - 25 pages - Management

This research studies the evolution of traditional branding to e-branding within the context of the Swiss hotel industry. From a study of the database of 2448 hotels in Switzerland, this research explored the various domain names in use among them. This is based on several criteria such as:...

31 Dec 2010

Five forces of the model to support AREVA (2010)

Thesis - 6 pages - Management

In order to deal with the consequences of globalization and the internationalization of trade, countries have come up with growing energy needs. Emerging countries are investing heavily in infrastructure and need electricity to power them.The United States alone account for 25% of global...

31 Dec 2010

Ikea - Easyjet: a common low-cost concept

Case study - 8 pages - Management

How is the choice of a comparison between two companies which are not operating in the same segment motivated? Indeed, nothing (or almost nothing) seems common between Ikea and EasyJet, except that 'if you look closely, you can perceive a common basis, a concept that both companies have made...

31 Dec 2010

Internal control and risk management: Application to Eurostar

Thesis - 6 pages - Management

The Eurostar Group is an EEIG (European Economic Interest E) which is responsible for managing commercial passenger service on the Paris London route among others. The fleet of 27 trains is owned by three companies belonging to the EEIG (SNCF, SNCB and EUKL). Each of these three companies is...

31 Dec 2010

Management report: The Clarins group

Case study - 16 pages - Management

In 1954, Jacques Courting opened beauty salons in France under the name of Clarins. To complement the activities of these institutions and to benefit all women with his long experience, Jacques Courting decided to create effective products to be used at home in the early 1960s. The team included...

31 Dec 2010

Windsor Deluxe: a luxury hotel in Alexandria

Case study - 4 pages - Management

The tourism sector is undergoing a sea change. Spurred on by economic globalization, we are witnessing a dramatic increase in tourism and therefore increased competition; however, tourism remains very sensitive to the economical, political, social and security conditions. Consumers are spending...

31 Dec 2010

Establishment of an H&M store in Morocco: Inter-cultural variables and organization

Thesis - 16 pages - Management

Intercultural management aims to make us work and reflect on the well defined cultural differences between people involved in the inner workings of the enterprise. Indeed, the cultural differences encountered when setting up a company in a foreign country should not cause problems. On the...

30 Dec 2010

The speed of innovation and the impact of Moore's law

Case study - 4 pages - Management

Gordon Moore, co-founder of Intel, formulated a law in 1965 stating that the speed and power of computers doubles every 18 months at constant cost (it is actually the story of transistor density on the silicon wafer). To offer a simple example: if I buy a computer today for 1000 Euros, it will be...

30 Dec 2010

IKEA: Leadership and organizational culture

Case study - 9 pages - Management

It all began in 1943, when a young man Ingvar Kamprad, 17 years old, decided to create his own company, starting from a reward from his father for having finished his studies. This small company located at Agunnaryd in Sweden has now become a major performer in the world of organizations,...

30 Dec 2010

'The third dimension of management', Robert R. Blake and Jane S. Mouton (1987) - foreword, chapters I and II: The grid of managerial development

Case study - 4 pages - Management

Theoreticians Robert R. Blake and Jane S. Mouton were the first to theorize on the dynamics of organizations. The most recognized part of their work relates to the grid of managerial development, which they developed. It conceptualizes management according to the various styles of...

30 Dec 2010

Inclusion of employees in the collective performance of companies

Case study - 4 pages - Management

As part of the discussions initiated in February 2009 by the President of the Republic on the distribution of value added, the Movement of French Enterprises or ‘Mouvement des enterprises de France' (MEDEF), formulated last July, several proposals to develop the employee savings, considered...

30 Dec 2010

Dominos pizza - Failures and key success factors

Case study - 8 pages - Management

With beginning of the year 1960, the pizza pie registered such an obsession in the USA that many specialized chains were created in order to answer the requests. The first Dominos Pizza opened in 1960 in the State of Michigan. In order to meet the needs of its customers, the students of the...

30 Dec 2010

Managerial analysis of companies based in the Netherlands

Case study - 4 pages - Management

Firstly, what is striking in the Netherlands is the common company spirit, this belief is generalized in the capacities of man to act and progress. This cultural aspect then induced a direction of pluralism, mediation and even negotiation. The Netherlands are the crossroads, crossed and...

30 Dec 2010

The management of innovations at Google and its incubator, Google Labs

Thesis - 8 pages - Management

Founded in 1998 by two students of Stanford, who have become billionaires since then, the Google Company managed in less than 5 years to become the world leader in its branch of industry, the search for contents on the Internet. In just a decade, founders Larry Page and Sergey Brin where joined...

30 Dec 2010

The management of the supply chain of Domaine de la Motte

Case study - 5 pages - Management

Description of activity The Domaine de La Motte is not far from Narbonne which is in the heart of Languedoc Roussillon. It includes nearly 175 acres of vineyards in Australia and specializes in the production of Chardonnay. The production area is mainly reserved...

29 Dec 2010

Apple Inc. brand and SWOT analysis

Thesis - 9 pages - Management

The company Apple Inc. is an innovative company operating in the sphere of multimedia and high technology as the 7th largest global manufacturer. It is present in both hardware and software production. It also provides online services (iTunes).It is very important to know and understand...

29 Dec 2010

Los Angeles, the anti-model of New York

Case study - 3 pages - Management

New York represents the very model of the global city. In such a city, combining the command centers in a city center is extremely important. Faced with this model, Los Angeles appears as an anti-model focusing primarily on the "suburbs". Will Los Angeles be the model city...

28 Dec 2010

Overview of management in Mars and Co. consulting firm

Thesis - 9 pages - Management

Mars & Co is a consulting firm specializing in strategic management. The company was established in 1979 by Dominique Mars who is the current president. Mars & Company is a limited liability company (LLC) which started in France with a capital of $17,600. Dominique Mars was...