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27 Jan 2011
doc

Corporate ethics of Carrefour

Case study - 4 pages - Management

The purpose of this case study is the unethical situation during an internship or period of work experience within a company. The study of this situation will lead to solutions to tackle such unethical issues and situations. Carrefour, the pioneer of the hypermarket concept, is also active in...

27 Jan 2011
doc

The evolution of the communication strategy of McDonald's

Case study - 10 pages - Management

"Adforum" is a classic site constituting by a banner on the top showing the name of the site, advertising banner and tabs for navigating to other pages. Once the mouse is positioned on a tab, you just have to click to access the desired page. At the bottom of the home page, we also find a banner...

27 Jan 2011
doc

The role of brands in marketing: Presentation of the Shell Group

Case study - 4 pages - Management

Our problem is based on brands and their impact on enterprise development. For this, we will look at the Shell group. Shell operates in five areas: exploration and production; oil products; chemistry; gas exploration and power generation (renewable energy). With the recent acquisition of...

27 Jan 2011
doc

The method of reporting

Case study - 3 pages - Management

Briefing notes, minutes and reports are documents that provide accountability, factual reports, observations, results and which propose solutions or draw conclusions. These documents require a certain level of objectivity from the reporter. All three express the work of one person for the benefit...

27 Jan 2011
doc

Change in management at Air France

Case study - 29 pages - Management

Driving organizational change in a company revolve around six themes. In this document we will take into account the external and internal sources of change, the steps through which it passes, the context, and the forces involved, to finally determine the type of change and explain the phases of...

27 Jan 2011
doc

Publicity in Russia: a new concept

Case study - 4 pages - Management

In this article of Ostlund one finds the characteristics of publicity in Russia during the Sixties and Seventies. Large changes and developments took place for this period. The transition was carried out automatically thanks to the progressive opening of the Russian market towards the Western...

27 Jan 2011
doc

Analysis of television advertising: The coffee brand Nespresso

Case study - 7 pages - Management

Television conveys messages in mass, both visual and auditory. It serves as a support for other advertising discourses, which is one of the instances of production that we find in the media which will be the topic of our study in this paper. We will devote our analysis on one of the TV...

27 Jan 2011
doc

The Merger of Thomson and Reuters, the Two Major Information Sources

Case study - 9 pages - Management

Not a month goes by without one hearing some sort of rumors in the media regarding the merger between two companies. The frequency of mergers has increased in recent years. These changes in the global entrepreneurial landscape pose new questions regarding the relevance of the global economic...

27 Jan 2011
doc

Auchan Group: Presentation and analysis of its organization

Case study - 7 pages - Management

The Auchan Group was chosen to be studied to be able to analyze the performance of a large French distribution group. Since the first store opened in 1961, Auchan has grown steadily. In 40 years, the group became a major retail group worldwide. Auchan is organized by profession with a...

27 Jan 2011
doc

Organizational models - Case study of Toyota

Case study - 5 pages - Management

Introduction In order to examine organizational management, we focus on the case of Toyota. This case study involves organizational practices that have responded completely to the objectives of the theories of organizational management. We decided to focus our attention on Toyota for several...

27 Jan 2011
doc

HP Invent

Case study - 4 pages - Management

HP has always had an image of the 'company maker of quality products' under the leadership of its founder who has been at the center of its business with employees focused on key skills and common values of performance. HP, based on the strategy of its Japanese entity, wants to broaden...

27 Jan 2011
doc

Management of sales force: 'Xerox'

Case study - 5 pages - Management

Introduction Xerox is a global company that is very active in the sector of office, printing and digital technology. However, in this paper we will restrict ourselves to discussing Xerox's operations in France. The headquarters of this company is Saint Denis (Seine Saint Denis). The company...

27 Jan 2011
doc

Commercial participation in the Telethon of 2004

Case study - 3 pages - Management

This paper is a report of a telethon that was conducted by a company called 'Circular'. The telethon was conducted over two days in a hypermarket called Auchan Beauvais. It began on Friday the third of December(from 10:00 a.m. to 7:30 p.m.) and continued on Saturday the fourth of...

27 Jan 2011
doc

Differences between Air France and Emirates with respect to recruitment process or policies

Case study - 5 pages - Management

The airline companies in the West are currently experiencing a mass exodus of their pilots, who have been leaving their national companies or national carriers for other new airlines where the salaries and perks are two to three times higher than their current salary. Most of these new airlines...

27 Jan 2011
doc

Case study: Leadership and management of Starbucks

Case study - 11 pages - Management

Starbucks' CEO, Orin Smith, and the Board of directors play a central role in the organizational context of the company since they can arbitrate between the internal and external constraints and thus decide what organizational structures and policies have to be implemented. Mission and goals:...

27 Jan 2011
doc

Hard discount: Understanding this phenomenon

Dissertation - 63 pages - Management

Hard discount inexorably invades all areas of consumption: the supermarkets Aldi and Lidl, EasyJet and Ryanair in the airlines sector, La Halle!, H & M or Vet Affaires in textiles, the free telephony operator via Internet and Brico Depot for DIY etc. All have gained strong positions in their...

27 Jan 2011
doc

Philippe Hugon's analysis of the changes wrought by globalization on the African economies

Case study - 4 pages - Management

Despite the effect of globalization on some economies, particularly those of East Asia, Africa has remained untouched by this phenomenon. Among the 49 Least Developed Countries (LDCs), 34 are now on the Dark Continent. Although the continent accounts for 11% of world globalization, it only...

27 Jan 2011
doc

Case study: The Okaidi brand

Case study - 12 pages - Management

In 1996, Camaieu, the group that markets apparel for men women and children, experienced significant financial difficulties. Thus Jean Duforest, co-founder of Camaieu in 1984, decided to partner with Jean-Luc Souflet to acquire the group. This tandem leadership led to the launch of the brand...

27 Jan 2011
doc

Study of international communications strategy of Dove

Case study - 8 pages - Management

Dove is a brand of cosmetics and is now part of the Unilever group. The trademark logo of this company is a dove, whose stylized color often varies according to the advertising campaigns. The brand communicates significantly through the media especially establishes a close relationship with some...

27 Jan 2011
doc

Virgin Mobile USA (2006)

Case study - 5 pages - Management

When Dan Schulman agreed to become the CEO of Virgin Mobile USA in 2001 he knew the extent of work he had ahead of him. With over 200 companies in many areas, the Virgin Group is diverse with many successes and failures. When he took on this post, his main purpose was to make the Virgin Mobile...

27 Jan 2011
doc

The Danone group: An overview

Case study - 25 pages - Management

Entrusted with the task of studying in the strategy and organization of a large French company in detail, we chose the Danone Group as our subject. Groupe Danone is one of the finest French companies, and we are all witness to its strong presence on French territory as well as worldwide, since...

27 Jan 2011
doc

Presentation of Amazon.com

Case study - 4 pages - Management

Amazon.com is an e-commerce company, which was founded in 1995 by Jeffrey Bezos Peston. After graduating from Princeton University in 1986, he worked as a financial analyst at DE Shaw & Co. on Wall Street before founding his first Amazon site in July 1995. Jeffrey Bezos Peston is the founder as...

27 Jan 2011
doc

Managerial characteristics of South Korean companies

Case study - 3 pages - Management

The business district in South Korea can be easily identified by the high number of economic enterprises present there. The zaebol (or giant corporations) have a considerable weight, perhaps even excessive weight, in the country's economic potential. Although not directly the result of the...

27 Jan 2011
doc

Nike: between differentiation and diversification

Case study - 15 pages - Management

In the modes of development of "to the comma", one notes two great phases: - A phase of strong internal growth of 1972 to 2003. In 2003, the internal organization of Nike seems to be optimal. The leaders then decided to start a phase of external growth per horizontal integration of competitors....

27 Jan 2011
doc

The General society

Case study - 4 pages - Management

Since the 1990s, new features of the banking market have created a mutation in the banking business: not only the technological change and computerization of the data but also the internationalization of trade and customers that cause the emergence of new financial tools. The computer supports...

27 Jan 2011
doc

Sustainable development and tourism - Example of Accor

Dissertation - 40 pages - Management

For a few years already, we have attended a real awakening of the individuals, companies and public authorities on the need for acting for a sustainable development of planet. Within the framework of our study we will be able to be interested in a sector touched particularly by this topic:...

27 Jan 2011
doc

Enterprises facing globalization

Case study - 8 pages - Management

The globalization of economies is at the heart of many economic and social debates. The rapidly changing political environment, economic and social development, increased trade in goods, services, and information currently concern all developed countries. This movement is not without any impact...

27 Jan 2011
doc

Customer relationship management in the pharmaceutical industry

Dissertation - 35 pages - Management

This document examines issues and approaches to various business strategies focused on different clients of French pharmaceutical laboratories. The idea was to reconcile two opposing stances: the industrial way of working opposed by a need to strengthen the image that the public has of the...

27 Jan 2011
doc

Competition between European football clubs

Dissertation - 37 pages - Management

In Europe, the economic competition is as fierce as the sporting competitions that engage among the professional football clubs, and this fight is somewhat uneven between very large European professional clubs and other smaller clubs. How can we explain the differences in competitiveness between...

27 Jan 2011
doc

Costs and strategy management

Case study - 5 pages - Management

I. Current Strategic Context - In a context that is characterized by increasing turbulence and constant strengthening of competition, the ability of a company to create value for the customer appears to have become a sustained competitive advantage. - The value of the product is what the...