Economy, low cost, consumption behavior, air transport, air travel, low-cost company, low-cost insurance, Boursorama, Aldi, Lidl, Emmanuel Combe, Le low cost
This book answers the following questions: how does low cost work? Does low cost always go hand in hand with low prices? To what extent is low cost a danger that affects established companies? In which sectors is low cost developing? What is the impact of low cost on products and jobs?
Low cost can be defined by a practice of sustainably low prices. But it is above all an economic model which starts from the needs of customers and which simplifies them to the extreme by leaving only the essential functions of the product and all that is considered superfluous, the options, are paid supplements.
[...] In France, hard discount developed from 1990 and experienced strong growth to reach 14% market share in 2009. However, this model has suffered some difficulties in recent years, with the end of the subsidiaries discount from large groups such as Auchan and Carrefour. Hard discount represented 11% of the market in 2018. This is due to the consumer's view which has evolved, now the customer favors fresh products, product quality, made in France . In the hotel industry, the low cost was developed in France in the 80s with Formula 1 and with Ibis Hotel. [...]
[...] In addition, these low-cost hairdressing salons bet on simple cuts, offer complementary products on which their margin is higher and they bet on a volume effect with attractive prices so that the customer returns. In the automotive industry, the Dacia brand is the low-cost car brand par excellence, it is a brand that considers that the important thing for a vehicle is to drive its owner from point A to point B in complete reliability and with ease. The objective is to offer new standard vehicles that are affordable. [...]
[...] The Low Cost - Emmanuel Combe (2011) - Summary by Chapter "Le low cost" -Emmanuel Combe- Discovery edition Who is Emmanuel Combe? Vice-president of the Autorité de la concurrence since 2012, Emmanuel Combe is currently a professor at Skema Business School and at the Panthéon Sorbonne. In 2021, he was elected president of the Société d'économie politique, a learned society born in 1842, for a four-year term and he also served as president of the Autorité de la concurrence from October 2021 to January 2022. [...]
[...] The low-cost results in lower costs but two low costs are to be distinguished: Outsourcing: having a product manufactured in a low-cost country. Lean management: reduce hidden costs in production processes by better managing the organization of work, for example. Low cost can be defined by a practice of sustainably low prices. But it is above all an economic model which starts from the needs of customers and which simplifies them to the extreme by leaving only the essential functions of the product and all that is considered superfluous, the options, are paid supplements. [...]
[...] This rise in low cost is explained by the weak increase in purchasing power, by the 2008 crisis which exacerbated the development of low cost as well as the increase in pre-committed expenses. But the income condition is not the only thesis, because other income brackets go there in addition to buy basic necessities such as pasta. In addition, low-cost digitized companies such as airlines, mobile operators, etc. being on the Internet, automatically exclude 55% of the poorest who do not order on the Internet. In reality, it is a new mode of consumption that refuses a futile imposed quality, and the lower price allows for greater purchasing power. [...]
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