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The concept scoring matrix

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  1. Concept scoring matrix
  2. Prototyping

The selection process for new products involves the first stage of concept screening and a second stage which entails concept scoring. Screening is normally quick and approximately evaluates different alternatives so as to remain with a few viable ones for scoring. The concept scoring solves the problem of uncertainty by doing a careful analysis of the few concepts that have remained so as to select a single alternative that is most likely to lead to the success of the product (Karl & Eppinger, 2011). Indeed, the concept scoring solves the problem of uncertainty by providing a selection process that is objective throughout the process of new product development. This it does by following a circular process of screening concepts to form a matrix, rating the concepts, ranking the concepts, combining and improving the selected concepts then taking the selected concepts through the same process until a single choice is made.

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