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The success and strategy of Dell Computer

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CSW COLLEGE

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  1. Dell in India
  2. Dell in China

Dell Computer, founded in 1984 by Michael Dell, has experienced major international growth in recent years, and it continues to expand. The business model of the company is unique in that it was the first company to build computers and sell them directly to consumers, cutting away the middleman. Using this strategy, a customer is able to easily customize his or her computer by specifying the details, and after the order is made, Dell would put the computer together in one of their assembly plants. This strategy has been very successful in the United States, and in the late 1990's, Dell decided to expand this strategy internationally.

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