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Introduction to marketing

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étudiant
Level
General public
Study
accounting
School/University
LYcée

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documents in English
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pdf
Type
course material
Pages
7 pages
Level
General public
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  1. Definitions
  2. The marketing state of mind
  3. Marketing Management
  4. Internet, a key lever for marketing

First marketing courses were given in the USA at the beginning of the 20th century, in 1902 at the Michigan University by E. Jones and in 1905 in Ohio State University by J. Hagerty. These economists were specialized in agricultural markets. With data from local governments, they taught a mix of distribution, sales, purchase and advertising. Charles Parlin is the first author specialized in marketing. He published a book in 1911, with the very famous sentence: « the customer is king » In France marketing started with the commerce revolution; in 1898 H.Garrigues writes the first book about department stores comparatively to traditional small stores and the role of marketing (especially merchandising) Marketing is omnipresent ? it influences our everyday life.

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