Strategic Analysis of Aer Lingus - low cost airline
Case study - 7 pages - Economy general
This analysis has been made to show the various key points that define Aer Lingus as an organisation, which results in choosing the most adapted strategy when they are in a difficult phase. The airline industry is currently facing the consequences of the global economic crisis, i.e. higher...
North American Free Trade Agreement (NAFTA) and its consequences
Essay - 5 pages - Economy general
The agreement NAFTA (North American Free Trade Agreement) defines a free trade area of 430 million inhabitants trained by the United States, Canada and Mexico. Signed by the presidents of these three countries on October 7th, 1992 in San Antonio (Texas), the treaty came into effect on January...
Africa in the International system by Christopher - A review
Book review - 4 pages - International relations
During the cold war, Africa was probably the smallest concern of both the superpowers. The Afro-superpowers relationship has often been reduced to the sterile formula of African independence versus superpower imperialism. Actually, African leaders often had a certain freedom of action as they...
The implementation of the Third Pillar of the European Union in the United Kingdom
Essay - 15 pages - European union
The establishment of the European Union (EU) Policy within the third pillar of the United Kingdom (UK) has changed substantially over the past decades and more with the introduction of the Lisbon Treaty. Originally the UK had been reluctant to acknowledge or embrace European integration, due to...
"The Second Sex", Simone de Beauvoir (1949) - is the woman an accomplice to her own oppression?
Book review - 3 pages - Social, moral & civic education
“The second Sex”, by Simone de Beauvoir (1908-1986) was published in 1949, at a time when women were considered inferior to men. In her book, Beauvoir argues that women have historically been considered abnormal and deviant, and have been refused control over their own existence, and...
The Relationship between the European Union and the South Mediterranean Countries: An Incomplete partnership submitted to the union's interests and fears
Essay - 4 pages - European union
The Mediterranean area presents a particular structure. The Northern part of the region is composed of Western, developed countries belonging to the European Union, such as France, Spain, Italy and Greece. The Southern part is the African coast, including Morocco, Tunisia, Algeria, Egypt, Jordan,...
How Can Outsourcing to Emerging Markets Be Used to Gain Competitive Advantage? - published: 29/09/2010
Market study - 5 pages - Economy general
Today, the outsourcing strategy is often implemented to create a competitive advantage over rivals. Businesses now look to achieve sustainable competitive advantages in each step of their supply chain. Outsourcing in emerging countries has become the solution in getting this sustainable...
The World Trade Organization (WTO)
Essay - 8 pages - Economy general
The World Trade Organization (WTO) is a multilateral trading system; in other words, it is shaped by multilateral agreements between member states based on four principles. The first principle is transparency on trade exchanges and WTO decisions. Members have a transparency obligation such as...
Can conflict be avoided in human societies ?
Essay - 6 pages - International relations
In each society, people have to face struggles and fights as soon as the day begins. They have to scramble just in order to reach and to creep into a subway. Others must cover a long walk just to bring back some water. Everyone has a daily struggle against the time, or against the crowd, or...
"After colonialism. The cultural consequences of globalization ", Arjun Appadurai (1996)
Book review - 1 pages - International relations
Arjun Appadurai (born 1949 in Bombay) earned his Bachelor of Arts and Sciences and his Master of Arts from Brandeis University. He is a Doctor of Philosophy since 1976. He currently focuses his studies on ethnic violence in the context of globalization. He also leads a project on the cultural...
Democratization versus Rule of Law
Essay - 5 pages - Political science
Professor Daniel Saadoun distinguishes three features that are deemed essential in a modern democracy: universal suffrage, the inscription in the preamble of the Constitution of a set of rules that the State cannot modify or erase and the obligation for the State to look after all the rules...
How does Realism help us to understand international relations?
Essay - 4 pages - International relations
The study of International Relations regroups a large range of theorists who have different opinions about the way international politics are organised. Among these theorists, you can generally distinguish three main schools of thoughts, the liberals, the Marxists and the realists. They all help...
Sustainable development in the electricity sector - the examples of France and Great Britain
Market study - 24 pages - Ecology & environment
It has been put in evidence that 85 percent of the energy consumed by humans comes from fossil fuels. This statement pointed out one of the most important problems currently faced by humans. The generation of energy depends on the use of fossil fuels. The problem which appears is that these fuels...
The entrance of Swiss Lindt & Sprungli on the Finnish market
Case study - 11 pages - Economy general
Chocolate was imported in Europe in 1494 by Christophe Colomb. It was considered a medicine and then as a sweet. However, this product was used since long time by the Aztec and Mayans to fight against tiredness. In fact, chocolate has been used since V century BC. Thus, this product has become...
Evaluate the impact of global recession on international trade and investment with respect to France
Essay - 6 pages - Economy general
In the last few years, the International Business has been hit by a global recession. Economists were talking about the current situation of some countries, companies or economic issues more or less close to a situation of recession. These comments were relayed by lots of public media and it...
The rise and limits of populist parties and movements in Europe
Essay - 6 pages - Political science
Any success of a populist party is often considered as a threat, a rise endangering Democracy. Even if there is a lot of passion over this issue, it is true that there has been a rise of populist parties in Europe, from the 1980s to late 1990s, a rise which has stabilized or reversed recently....
Do the U.S. really constitute a united country?
Essay - 3 pages - Political science
The people who wrote the Constitution and those who voted it had a goal to create that is “a more perfect union”. Still what is the measure of the perfection? Two hundred years of independent history, of steady and reputed democracy? What does “a union” mean? Finally, does USA...
The recent economic crisis both confirms and challenges differing views of globalisation
Essay - 5 pages - Economy general
Globalization is the process of making businesses, philosophies, cultures and technologies on a worldwide basis, and where the global economy is characterized as being an interconnecting market place. According to George Stonehouse and his co-writers in 'Global and Transnational...
The body shop report: entering new markets
Essay - 23 pages - Economy general
The Body Shop was established in 1976 by Anita Roddick in West Sussex, England. It competes primarily in the cosmetics and toiletries industry and its major competitors are Boots Plc, Bath & Body Works, and L'Oreal. The company's niche market is based on the production of naturally...
Improving women's condition
Essay - 5 pages - Political science
Introduction Each year, on march 8th , the media speak about women's condition insofar as it is « The International Women's day », a kindly initiative in a world where they represent the half of the population. Nowadays, women are still discriminated against : inequalities at work or...
Environmental issues in the air transport industry
Case study - 5 pages - Ecology & environment
The air transport industry uses air craft to transport people, cargo, and mail. Civil aviation includes two major categories; first one is the scheduled air transport, which includes passenger and cargo flights operating on regularly-scheduled routes; and general aviation, including all other...
Switzerland and globalisation
Case study - 8 pages - Economy general
In the context of our globalisation project, we had to choose a country, present it and show how it deals with this era of globalisation. We chose Switzerland because we thought that it was one of the best examples of globalisation. Effectively, before the phenomenon of globalization as we know...
The European Central Bank (ECB)
Essay - 14 pages - European union
The Eurosystem includes the national central bank (NCB) and the European central bank (ECB). All states that have central bank in the eurosystem are in the European Union and there are 27 member states. The countries which have not adopted the Euro but that are in the European central bank...
The Eden Project
Case study - 10 pages - Ecology & environment
The Eden Project is a multiple greenhouse complex in the United Kingdom. It is one of the world's largest greenhouses. The complex is dominated by two gigantic enclosures consisting of adjoining domes that house plant species from across the world. Each enclosure imitates a natural biome. The...
Capitalism, planned economies and the concept of supply and demand
Worksheets - 1 pages - Economy general
Capitalism is characterized by a private enterprise system contrary to a planned economy which is based on the collective or governmental ownership by the means of production, that is to say that all the enterprises in the country are public. Capitalism is theoretically based on a pure and...
"Unlimited Personal Liability" and the current financial crisis
Worksheets - 1 pages - Economy general
The term "Unlimited Personal Liability" refers to a concept of law in the business world. It is related to the sole proprietorship business scheme: that is to say a form of business owned by one person. This concept holds a business owner personally responsible for all debts and financial...
Franchise, primary market" and "secondary markets"
Essay - 1 pages - Economy general
A franchise gives the right to the franchisee to operate a business as if it were part of a chain of other stores, while it is owned individually. The advantages to the franchiser are a fast and well controlled distribution of his product, the fact that he does not have to care for constructing...
Limits to transnationalism in social movements: The case of the farmers' protests in the European Union
Essay - 13 pages - Political science
Farmers are among the most vigorous protestors against the European Union. However, contrary to some other groups, the farmers fail to cooperate. Transnational movements are quite rare, and quasi inexistent. It is for this reason that it is interesting to focus on this group in order to...
What are the reasons for the Meetic's success?
Case study - 5 pages - Economy general
We cannot deny that Meetic has been a great success; it is the most popular European online dating service with a turnover of 115 millions euros in 2007. The most used dating website in Europe has as its main competitor is the internationally reputed company, Match.com. The launch of this type of...
Short essay: Security Council Reform In The United Nations and Changing World Politics (Westview Press, 2007), the author argues that "a significant shake-up in the way the UN does business is essential" if the UN is to keep pace with changing world
Essay - 3 pages - International relations
The UN Secretary General, Kofi Annan, called in September 2003 for the reform of the UN Security Council (UNSC), in order to make it more effective and more representative, given the changed geopolitical realities. Diverse problems affect both the efficiency and the representative character of...
