Assess the online sales of fresh products, China, case study, fresh products application, Freshippo, business strategy, e-marketing, e-business, products application, Alibaba Group, Alibaba, Aliexpress, online sales platform
With the popularity of the internet and the development of e-business, an increasing number of consumers tend to shop online. Fresh agricultural products also need to grasp this opportunity as there is a large potential market on the internet.
[...] However online sales of fresh products also have some barriers for elder people. It is examined that ‘users who are older than 55 years old have the mobile banking barriers' (Lian, J cited in Laukkanen 2007, p. 134). That means, older people could not complete the online payment by using mobile bank. However, the fresh products can only be delivered to their homes after the online orders are paid by mobile bank first. On the other hand, the financial risk has a significant effect on elder consumers' perceptions regarding online shopping (kwon et al pp335-349). [...]
[...] Convenient for vendors and customers Online sales of fresh products could be convenient for vendors and customers. To begin with, vendors could use online patterns to sell fresh products more effectively. According to Zong S. (2019, p. online sales pattern allows vendors to advertise their fresh products and communicate with customers without the restrictions of space and time. Through mobile third-party applications such as Freshippo, the latest information about fresh products could be uploaded by vendors, and this information could be pushed immediately to a large number of customers tending to buy that. [...]
[...] Competitive advantage and Future Development of vegetable online sales Model. Modernization of shopping malls p Zhang, J. (2019) An Analysis of the advantages of the New Retail Industry to the traditional Retail Industry. Journal of Modern Business Trade Industry p. 15. [...]
[...] Conclusion In conclusion, in this essay, the online sales of fresh products in China are assessed in three aspects including daily sales, convenience, and customer flow. What is more, it compared the fresh products application (Freshippo) with other traditional sales patterns (offline sales). Online sales model could enhance the daily sales of fresh products, provide convenience for vendors and customers, and improve the volume of customer flow by attracting a number of new customers. However, it also has barriers for older people and has the risk of property security and losing potential customers from other local fresh supermarkets. [...]
[...] Assess the Online sales of fresh products in China - The case study of fresh products application (Freshippo) With the popularity of the internet and the development of e-business, an increasing number of consumers tend to shop online. Fresh agricultural products also need to grasp this opportunity as there is a large potential market on the internet. I. Definition of fresh products Before introducing the main topic of the essay, it is necessary to understand the definition of fresh products. [...]
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