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Case studies in business strategy 481 to 510

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31 Dec 2010
doc

Exporting Mandrin beer to Canada

Case study - 5 pages - Business strategy

For this export project, we chose a product from the Grenoble region: Mandrin beer. Mandrin beer is a Limited Liability Company (LLC) that is based in Isère and whose specialty is manufacturing beer - nut, fir and blonde. This young company is growing in this region and exporting could help make...

31 Dec 2010
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De Beers: A Study of Strategic Marketing

Case study - 8 pages - Business strategy

The diamond industry has built its enduring benefit by being present in major countries worldwide with a homogeneous offer. In global industries, competition in a country depends on the competition taking place in another country; the competitive advantages are transferable from one country to...

31 Dec 2010
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The Lacoste group

Case study - 5 pages - Business strategy

Born in 1930, Lacoste, the famous crocodile brand, continues to conquer new market shares. Its founder, Rene Lacoste followed the development of the enterprise step by step, from the mere creation of a shirt of stitched mesh that became famous, to the mass production of a range of sportswear...

31 Dec 2010
doc

Marketing study of an airline company (Southwest Airlines)

Case study - 1 pages - Business strategy

The Southwest Airlines was created on June 18, 1971 and today, has over 31,000 employees who operate 3,000 flights per day. At the end of 2003, the company recorded its 31st year of profitability. In 1989, it reached the status of a major rating company when it exceeded the billion dollar...

30 Dec 2010
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The creation of Limited Liability Companies (LLC) in United States

Case study - 2 pages - Business strategy

'The General Partnership' is an oral or written contract between two individuals or partners who are in collaboration with for a particular case. There are no legal formalities involved. By signing this contract, the partners assume personal responsibility in case things go wrong. They...

30 Dec 2010
doc

New development strategies for companies

Case study - 8 pages - Business strategy

The world of companies changed radically during the year 1990. Their role in the national and international governorship took more importance vis-a-vis the deregulation and with the reduction in the intervention of the State in the market. The direct overseas investments became key instruments...

18 Dec 2010
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Manufacture and strategic interest of Airbus A-400M

Case study - 8 pages - Business strategy

Airbus A400M is a general-purpose military strategic transport aircraft which will enter into service in 2012. It is intended to replace Lockheed C-130 Hercules and Transall C-160, brought into service in 1956 and 1967 repectively, by doubling the load and the volume capacity of these planes....

13 Dec 2010
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IKEA: Company case study

Case study - 4 pages - Business strategy

Ingvar Kamprad, the founder of IKEA, began to show his entrepreneurial abilities at an early age. When he was a young boy, he would buy matches in bulk and then individually sell them to his neighbors in Agunnaryd for a profit. He then began selling fish, seeds, Christmas decorations, pencils...

13 Dec 2010
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Restructuring at Delphi Corporation: A Case Study

Case study - 4 pages - Business strategy

Since the 1999 spin-off from General Motors, Delphi Corporation has faced some severe challenges. A combination of increased commodity prices, increasing OPED liabilities, uncompetitive labor costs, and loss of market share from the US automakers, has led them to become the largest industrial...

13 Dec 2010
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Strategy of Air France: Analysis and recommendations (2009)

Case study - 38 pages - Business strategy

Born on August 30, 1933 by the consolidation of major French airlines ‘Societe Generale Air Transport,' Air Union, the International Company for Air Navigation, Air East and ‘Compagnie Generale Aeropostale', Air France formed the largest French airline company. In January 2000, the...

12 Dec 2010
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Analysis of supply and environment for Renault

Case study - 8 pages - Business strategy

The Renault Automotive Group has more than 350 industrial and commercial sites in over 40 countries and 131,879 employees. In 2004, the Group achieved a turnover of 40.7 billion Euros, up 8.4%. The strategy of profitable growth is built on three pillars: competitiveness, innovation and...

12 Dec 2010
doc

The Google case: Who can dethrone this leader of the industry?

Case study - 17 pages - Business strategy

We begin by studying the situation of the e-services in Google and a thorough analysis of its business model to explain its success. Secondly, we examine the leading position of Google, particularly by analyzing the strategic map of this industry, to examine the limits of this leadership with...

12 Dec 2010
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Feasibility study of the Primark company in the French market

Case study - 10 pages - Business strategy

Primark, subsidiary of Associated British Foods, is a well known retailing Brand in clothing founded by Arthur Ryan, actual chairman.First headquarters were located in Ireland, where the brand was born as Penneys. The first store opened in 1969 in Dublin. 1973 opened the first store in UK....

09 Dec 2010
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LEGOLAND - Analysis of the toy industry

Case study - 14 pages - Business strategy

Before conducting an in-depth analysis of the toy industry, we will deliver a brief presentation of Lego, which is the core of the subject. Lego is a Danish company, which was founded in 1934, by Ole Kirk Christiansen. The core activity of Lego is the conception and manufacture of educational...

09 Dec 2010
doc

China analysis: Marks & Spencer

Case study - 10 pages - Business strategy

China being a highly appreciated country for its power in the global market and its rapid growth, enterprises are keen to invest in it in order to remain competitive. In recent years, China has evolved and developed rapidly in many areas. For this reason, many companies such as Carrefour, a...

09 Dec 2010
doc

PESTEL analysis - IPad in Japan

Case study - 1 pages - Business strategy

Japan is a country which is surfing on the wave of new technology. The government thus sets up what is needed, towards population, to facilitate their access to it. The ministry of internal affairs and the communication wish to develop the notion of "work at home", already used in American...

02 Dec 2010
doc

Negotiation in Germany

Case study - 3 pages - Business strategy

The Germans are good businessmen and known to be very organized. They aim to be perfectionists, are ambitious and competitive. They have a great understanding of power and know how to use it in negotiations. The German approach to negotiation is slow, logical and analytical. They sometimes do...

01 Dec 2010
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Strategic Analysis and Financial Results of Group TNT

Case study - 4 pages - Business strategy

TNT provides businesses and consumers a wide range of differentiated services in two sectors. First, the company offers its services in the area of mail through its TNT Post Company. The group also offers its services in the field of express delivery of parcels and documents via TNT Express....

30 Nov 2010
doc

Strategy adopted by Hermes

Case study - 2 pages - Business strategy

An international player in the luxury sector, Hermes has stuck to its name since its start in 1837. The strong identity of Hermes gives this unique brand recognition for world reference. It is clear that the branding used by Hermes is for a range of products. Indeed, Hermes offers unique...

30 Nov 2010
doc

Privatization in Russia

Case study - 5 pages - Business strategy

Privatization is at the heart of structural reforms for the primary purpose of changing the structures of corporate governance in order to get them to behave efficiently and ensure their future on a long-term competitive basis [1] . Privatization in Russia was taken up in the 90s and...

30 Nov 2010
doc

To do business in Russia

Case study - 5 pages - Business strategy

Business in Russia is organized by the clan system. This means that the Russian contractor engaged in this activity in Russia, is required to follow the moral standards (be responsible, honest, keep his word etc; this includes customer/supplier relationships) with his partners in the business,...

30 Nov 2010
doc

The Uppsala model: E-business and strategies of internationalization of the firms

Case study - 8 pages - Business strategy

Electronic commerce is something new that substantially disrupts the process of the internationalization of enterprises. Today, the Internet is an integrated market of nearly 100 million consumers who can act, interact, and consume. Therefore, this phenomenon places the consumer at the heart of...

24 Nov 2010
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Risk management in the supply chain

Case study - 3 pages - Business strategy

Risk management has become a strategic issue for companies since the early 90s. Risk management involves being able to control risks, or at least prevent them. The main objectives behind this process are: increasing the competitiveness of a company, and reducing the company's vulnerability to...

24 Nov 2010
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Strategic study of Thomson

Case study - 5 pages - Business strategy

1)Historical background The company of Thomson was created in 1883 thanks to an alliance between Elihu Thomson and Edwin Houston. They got together to form a powerful company based in the United States. Over the years, the company has experienced several mergers and acquisitions that have...

23 Nov 2010
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Case study renault - nissan - published: 23/11/2010

Case study - 20 pages - Business strategy

This study will consist of three parts: The theoretical part will include the reasons why companies decide to merge. The second part briefly presents Renault (in its current context) and its alliance with Nissan. Finally, the third part may respond to questions from the study: Is the development...

23 Nov 2010
doc

Analysis of Brand Building by Dove

Case study - 7 pages - Business strategy

The choice of the slogan on the Dove campaign, "For every beauty", is an original and relevant one. The advertisement itself is original and appeals to common women. Its goal is to not only convince potential customers, but also to develop some trust between the brand and its target. The...

23 Nov 2010
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International strategy of the Chinese manufacturer of Lenovo computers

Case study - 4 pages - Business strategy

Using the concept of diamond model, we can define the national advantages that Lenovo drew from its presence in China as follows: Specific conditions After a long isolation, the whole nation seemed to want to show the world its ability to adapt and prosper in the global economy. The nation...

23 Nov 2010
doc

Fuji film: Analysis and strategy

Case study - 16 pages - Business strategy

Fujifilm I & I (Imaging & Information) is an international Japanese company, established in 1934, which manufactures films and cameras. In a recent survey published in a Japanese business daily, the company was ranked the first in Japan. The group has leading technology, which enables it to meet...

23 Nov 2010
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Coca Cola vs. Pepsi: Analysis and Comparison of Strategies (2008)

Case study - 12 pages - Business strategy

In the course of making a suitable strategy, we had to make a strategic analysis of both the companies. We chose a recurring theme that may seem that it concerns us directly, the cola market.It seemed interesting to take the two protagonists of the cola market, two companies with very different...

23 Nov 2010
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Internationalization Strategies of Wal-Mart and Tesco

Case study - 11 pages - Business strategy

We will look at the strategies implemented by the companies Wal-Mart and Tesco, in order to internationalize their brand. To analyze the strategies, we will look at the various markets chosen abroad, the processes, the rate/rhythm and the speed of establishment of these two firms internationally,...