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French Beer market overview

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10 pages
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  1. Qualitative analysis
  2. Quantitative analysis
  3. Consumer analysis
  4. Macro-environment
  5. Micro-environment
  6. Bibliography

From a European legal point of view, the wine market is considered as a substitute for the beer market to a certain extent: the Court of Justice of the European Union has ruled on various occasions that only inexpensive wines (with a price relatively close to beer) can compete with beer, largely considered a popular drink (Commission/United Kingdom, February 27th, 1980, 170/78; and Commission/Belgium, July 9th, 1987, 365/85).

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