Accor
Essay - 9 pages - Business strategy
For more than 40 years, Accor has constantly reinvented its businesses to keep pace with the world around it, with the goal of providing innovative, high-quality products to Hospitality and Services customers. In Hospitality, Accor's ambition is to be the world leader in economy and midscale...
The effectiveness of legal restrictions on distributions to shareholders in achieving "Creditor Protection"
Essay - 2 pages - Finance
In this essay, I will critically evaluate the effectiveness of legal restrictions on distributions to shareholders in achieving “creditor protection”. It consists of showing the good and the bad points of these restrictions. Firstly, I will define the terms used previously. Then, I will...
Changing mentality: An analysis of Dove's "Campaign for real beauty" (2006)
Essay - 9 pages - Business strategy
The brand Dove is part of the English-Dutch group Unilever. It accounts for 3% of Unilever's turnover. In 1957, Dove created soaps that contained 1/4th moisturizing cream, especially for sensitive skins (50% of women). Since then, Dove has always known how to appear different from its...
Eastman Kodak case
Case study - 4 pages - Business strategy
Last year, 74 million digital cameras were sold worldwide, outperforming film cameras for the first time. Even though Kodak began the digital imaging revolution in 1974, with the first “electronic hand held still camera”, it made a late entry into the space, losing out to Japanese...
BMW new 5-Series
Presentation - 34 pages - Business strategy
Company background- Founded in 1917 Munich airplane motor maker. Hit series: BMW 303, 328. Total annual output: 950K. Diesel cars cover more miles than petrol engine. People are more concerned with the price of running a car than the price of buying it. In the eyes of the consumer Mercedes is...
The London Stock Exchange
Essay - 5 pages - Finance
Financial globalization has grown since the nineties. In 2004, the portfolios of British institutional investors contained 26% of foreign assets. In comparison, this rate was of 11% in the United States and 23% in Japan, which makes the LSE the biggest international Stock Exchange. Moreover, as...
Toyota case
Essay - 4 pages - Business strategy
The success of Toyota is incredible today, and the company is showing astonishing financial results when most of Japanese companies are in the doldrums. It is the biggest of the heavyweight competitor in the car industry. General Motors and Ford, whose market shares are falling in favor of...
Knowledge management according to Castells
Essay - 4 pages - Management
In this report you will find things that I learned about Manuel Castells. First I would like to introduce this author. I think it is important to know who he is. After that it should be easy to understand his thought about knowledge. Manuel Castells was born in Spain in 1942. At school, he...
Heineken premium light
Thesis - 10 pages - Business strategy
Dark, blond or red, there is beer for all tastes. Every year all over the world the beer market generates billions of Euros in turnover. There are six international players who are sharing this market. InBev is the result of the merger of the Belgian brewery "Interbrew" and the Brazilian brewery...
Tesco case (2005)
Case study - 4 pages - Business strategy
The growth of Tesco has been surprising: the company announced a forecast of $1.4 billion in annual profits in 2001, and the sales volume in the first semester of this year reached $16.8 billion. Its current market share in the UK is strong: it is now 25%, contrary to 14% in 1997, and has...
Working time management
Essay - 12 pages - Management
The evolution of the working time is seen as a key indicator of the improvement of living and working conditions. Although the quantity is easy to calculate, we mustn't forget that time management depend on personal factors like the speed at work, the difficulty of achieving the tasks and the...
Senergy
Essay - 20 pages - Business strategy
Government support through financial incentives and the public's trend toward environmentally friendly products has opened the way for alternative energy based companies to thrive. In the French market, with little direct competition, we believe our company will experience success. Senergy...
Shell Canada
Essay - 12 pages - Business strategy
Shell Canada Limited is one of Canada's largest integrated oil companies. The corporation's head offices are in Calgary and Alberta. Lead by Mr. W. Adrian Loader, Shell Canada Ltd employs 4772 people worldwide and added over 600 new full-time positions in 2006 (see Appendix 2 for more...
Strategies of expansion at the time of deceleration: The case of LVMH
Case study - 10 pages - Business strategy
The year 2004 represented one of the best year that the world economy has experienced since the beginning of the millennium. Indeed the growth of the Gross World Product (GWP) has increased by 4 per cent in 2004 compared to only 2.8 per cent in 2003. However this high rate of growth in 2004 can...
Motown: A history of success
Essay - 6 pages - Business strategy
“Music, Money, Sex and Power.” That is how, in four unequivocal words, Gerald L. Posner defines Motown, the record label which transformed the landscape of American popular culture. The personage who embodies this definition is Berry Gordy Junior. His story is the story of Motown: that...
International human resource management
Thesis - 13 pages - Human resources
One of the few certainties in this uncertain world is the growing influence of internationalization on organizations, both large and small. There are increasing numbers of internationally operating organizations and internationally operating employees. The subject of international human resource...
The rolled-up holiday pay
Essay - 5 pages - Human resources
The Working Time Regulations (“WTR”) were introduced in the UK in 1998 to implement the EU Working Time Directive 93/104/EC (“the Directive”) and are intended to be a health and safety measure. Under the Regulations, workers are entitled to four weeks paid annual leave. One of...
Women face greater challenges than men in their attempts to climb to the top of the corporate ladder
Essay - 6 pages - Human resources
Women m?ke up close to ? h?lf p?rt of the U.K. workforce, ?nd this proportion is likely to grow. Working women ?re ? diverse group (e.g., White women, minorities, women with children, immigrants, older workers) with widely v?rying needs, v?lues, experiences, ?nd expect?tions. However, working...
Vattenfall Nordic Heat: Strategy and control
Essay - 6 pages - Business strategy
Vattenfall is the fourth largest generator of electricity and the largest generator of heat in Europe. The company has more than 32 000 employees and is active in all stages of the electricity value chain: generation, transmission, distribution and sales. Operations are carried out in Sweden,...
Does Maslow's hierarchy of needs apply to all cultures?
Case study - 4 pages - Human resources
Motivating employees is one of the primary responsibilities of a manager in any organization. It is critical in the management practice to understand what motivates people. Motivation is defined as “a psychological process through which unsatisfied wants or needs lead to drives that are...
Study of Renault's strategy
Essay - 9 pages - Business strategy
Renault is a famous car-constructor. It was created in 1899 by the brothers Renault and was considered one of France's flourishing industry throughout the XXth century. But now the firm has adapted itself to a new global and more complex environment. This adapting process was no simple...
Operating methods in global business
Essay - 13 pages - Business strategy
When companies decide to enter foreign markets and start doing international business, there are different kinds of entry models they can use. In our report we give an overview of some of the entry modes, including benefits/motivations, risks and requirements of the models. First we go through...
The Capital asset Pricing Model (CAPM) isn't wrong. It just doesn't go far enough
Essay - 4 pages - Finance
The capital asset pricing model (CAPM) is a mathematical model that explains the relationship between risk and return in a rational equilibrium market. The model is used in finance to determine a theoretically appropriate required rate of return asset, if that asset is to be added to an existing...
Supermarkets face out food discounters: from buying to shopping
Essay - 24 pages - Business strategy
The following report encompasses four main parts, i.e. a literature review developing theories on the selected topic, a research methodology helping in the selection of the most accurate research method, findings following from the primary research and a discussion confronting the literature...
What is the role of Human Resources Management (HRM) in the implementation of a Sustainable Development Program?
Essay - 5 pages - Human resources
Nowadays, Sustainable Development is a movement that is increasing in our society. Companies are progressively realizing the stakes of such policies, and are willing to have a try at it. However, it is important to guide them through this process, which can be disastrous when not lead the "right"...
Learning and innovation: What is a learning organization?
Essay - 5 pages - Management
In this report I will try to explain what I know and understand about this topic: learning organization. After research about this subject, I am going to show you my personal idea with some examples from my work experience. I planned to start this essay by a definition of the learning...
Management of international human resources: Coca Cola
Essay - 7 pages - Human resources
According to Armstrong in 2006 "International human resource management is the process of employing, developing and rewarding people in global organisations". However, nowadays, one of the most complex challenges for a MNC, across the globe, is the management of human resources because of...
Market study hotel industry business 2005
Essay - 11 pages - Business strategy
Marriott International's Q1 2005 net income was $145 million, a 27% increase compared to the same period last year. Marriott International recorded earnings per share (EPS) of $0.61 in the first quarter of 2005, up 30% from the same period in 2004.Management fees increased 52%, driven by 9.2...
Business plan on exporting redgreen (Danish chic sportswear products) to Brazil
Business plan - 7 pages - Business strategy
Brazil has become one of the most promising emerging countries besides China and India and counts a very large population, whereby extreme poverty and extreme wealth coexist. In this context Redgreen, a Danish company specializing in high end and high quality sportswear outfits considers...
Global trade relations: Opportunities and challenges for direct investment in Brazil
Tutorials/exercises - 9 pages - Business strategy
Brazil is the largest and most populous country in Latin America, and the fifth largest in the world in both area and population. The country possesses a developed agriculture as well as mining and manufacturing resources, Brazil also has a large service sector forces like the banking sector,...
