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Internet and International Business - La FNAC

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documents in English
case study
5 pages
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  1. Presentation of the company
  2. Canvas strategy
  3. The social media strategy

The Fnac was created in 1954, whose first store was opened in 1957. The introduction of Fnac into the stock market is in 1980 and the second stock market introduction was made in 2013
Fnac offers high technology and cultural products which enjoys a good positioning in the leisure sector and cultural goods for the general public, which is listed as allowed the first e-commerce sites in the French market in terms of number of visitors with 750,000 visitors per day, Fnac is also the first in the market for microcomputers and video with 47 million books sold and 18 million DVDs and Blu-ray distributed and 14 million CDs marketed in 2012.

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