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29 Sep 2010
doc

Risk Management

Essay - 8 pages - Management

The risk management process is definitely marked by several steps that have to be respected in order to avoid financial risk exposure. It actually starts with the establishment of the context for strategic, organizational as well as risk management criterion according to each evaluated risk. The...

29 Sep 2010
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Starbucks - Organisation and Management

Case study - 9 pages - Management

In 1971 the story began, three Seattle entrepreneurs started the Starbucks Corporation. They sold whole bean coffee in one store. After 11 years, their business had grown tremendously and they hired Schultz in 1982 to be the manager of retail and marketing. He had some ideas, he 'advised that...

29 Sep 2010
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Public Relations

Essay - 4 pages - Management

The term 'public relations' is recognized and widely used by many people. However, it is often misused and misunderstood. It is sometimes confused with press release and publicity. A career in public relations is wrongly perceived as the perfect job for people who enjoy parties and...

29 Sep 2010
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The public relations department & its functions

Essay - 3 pages - Management

The public relations (PR) department is a unit in the firm that manages items such as publicity and other communications with all of the groups who make contact with the company. Some marketing experts argue that public relations should be part of the marketing department, just as advertising,...

29 Sep 2010
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Strategic management of EDF - Electricité de France (in 2010)

Case study - 35 pages - Management

From production to distribution, Electricite de France (EDF) is one of the world's largest producers of electricity. Its story has naturally propelled the company as a leader on the French market through a monopoly related to nationalization. Indeed, the law of April 8, 1946 regarding the...

29 Sep 2010
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Goals and planning of Starbucks Coffee Company

Case study - 6 pages - Management

This paper examines strategic management, which includes business decisions and actions that define the organization's missions and objectives, determine the most effective utilization of organizational resources, select best ways of action to achieve its goals and missions, and seek to...

29 Sep 2010
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Intercultural Management - example of the Intel companyin China

Case study - 10 pages - Management

A culture must have several characteristics: it must be adaptive, transgenerational, symbolic, shared, learned, and patterned. Culture influences relationships and interactions between people. Thus, each culture has specific habits and behaviors. In consequence, the interaction between two...

29 Sep 2010
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Can socially responsible firms increase their profits? - The case of 'The Body Shop'

Case study - 63 pages - Management

Corporate Social Responsibility is a topic of prime importance that has been doing the rounds for long. Since the 1960s, social responsibility has become an important argument not only for business but in the context of law, politics and economics. In fact, in the new context of globalization,...

29 Sep 2010
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Are traditional boundaries between the public and private sectors now irrelevant?

Essay - 6 pages - Management

Modern ideas about governance in the public sector reflects the fact that the traditional boundaries between the public and private sectors are now irrelevant'. According to Rhodes, the traditional and hierarchical central government is no longer relevant in a context of international and...

29 Sep 2010
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Advertising and communication

Case study - 16 pages - Management

The goal of our team is to imagine, create and execute an advertising campaign for the launch of a new hospital. This is a huge project because a hospital requires a lot of resources for its smooth and efficient operations. That means that before, during and after the launch, the project needs to...

29 Sep 2010
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The decision-making process for the outsourcing of services

Essay - 5 pages - Management

In modern times, outsourcing of services has become an entire dimension in business strategy. It has become international and global. While it is growing extensively, the nature and the focus of outsourcing is slowly evolving. And as it often happens with new concepts, outsourcing tends to become...

29 Sep 2010
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Dupond: case study report brand management and marketing

Case study - 3 pages - Management

Founded in 1802, ‘DuPont puts science to work by creating sustainable solutions essential' to improve human life. Present in more than 70 countries, DuPont offers diversified and innovative products in many fields from agriculture to home construction. A machine has many components....

29 Sep 2010
doc

Teleworking: benefits and drawbacks

Essay - 3 pages - Management

The world is looking for innovation, notably in the organization of work. Teleworking aka telecommuting, which associates data-processing, telecommunication and new organization of work, was an important innovation in the eighties. Working remotely means working from a distance through the use of...

29 Sep 2010
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Pfizer corporate culture

Case study - 11 pages - Management

Pfizer is an American pharmaceutical corporation. In 2006, it was the leader in its sector at a worldwide level with a turnover of 48,371 billion dollars and 106 000 employees in the entire world. Pfizer is also the first investor in private biomedical research undertaken in order to invent,...

29 Sep 2010
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Business Ethics - The Niger Delta

Essay - 7 pages - Management

This report is going to talk about the case of the Niger Delta and its intrinsic oil exploitation as well as gas flaring, which cause damages to the local population and impacts the environment. Moreover, the Nigerian government mismanages its revenues in wasting the gas flared that could be an...

29 Sep 2010
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The role played by salary and by non-financial incentives in promoting motivation in middle managers

Essay - 5 pages - Management

The job of a manager is to help employees perform in the workplace and he must make sure that things are done through employees. A good manager is able to motivate his team. The topic of motivation is not easy to understand and it is important to understand human nature itself. Human nature is...

29 Sep 2010
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Operation management: industrial reality of Peugeot PSA Citroën

Case study - 11 pages - Management

During the 20th century, the world went through many evolution phases, especially in the automotive industry. Today, this industry is a very important factor in economic development. PSA is a French automotive manufacturer. In 1973 the company made a merger with Citroën, and became the second...

29 Sep 2010
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Advertissement Analysis 'Dark Dog '

Case study - 1 pages - Management

This document is based on the 2007 advertising campaign for ‘Dark Dog', a Guarana-based energy drink . The campaign was designed to boost product sales on ac-count of dynamic positioning. In its promotion, the brand chooses a funny picture with a young man as the main...

29 Sep 2010
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Operation Management

Essay - 5 pages - Management

According to me, Operation management seems to be a complex and wide subject. Nonetheless, it is precise and very useful. Anyway, it has endured many changes during the past centuries. Operation management concerns every part of the consumption society. It is the link between all the different...

29 Sep 2010
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Ports Design Limited - strategic management

Case study - 16 pages - Management

PORTS Design Limited is a fashion company which is vertically integrated. It is commonly known as an, international fashion company. The main activity of PORTS is being engaged in the design, manufacture and the retail of high-end fashion garments and accessories for men and women.The brand...

29 Sep 2010
pdf

Pharmaceutical Brand: Becton Dickinson

Case study - 7 pages - Management

Becton Dickinson is a pharmaceutical brand created in 1897 in the United States. By 1996 it was the world's largest producer of various medical devices such as syringes and needles. The company grew rapidly through the century and had to revamp its organization scheme in 1995 in order to face...

29 Sep 2010
pdf

Magners Pear Cider : communication plan

Case study - 15 pages - Management

Magners is a brand of the C&C group, Dublin, Ireland. It's main markets are in UK and Ireland. Other C&C brands are Stag, Ritz, Frangelico and Bulmers. There are no rights for Bulmers outside Ireland. Magners was launched as an equivalent.

29 Sep 2010
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Corporate Entrepreneurship of Steve Jobs

Case study - 9 pages - Management

During the seminar, we used different case studies of the US management and leadership in applying theoretical concepts. In this assignment, I have chosen to analyze the CEO of the company Apple because of its particular way to lead the company that he created. Steve Jobs was trained as an...

29 Sep 2010
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Organizational Behavior, Delta Airlines

Case study - 3 pages - Management

Organizational structure is an important question that all companies have to face and find a solution to. In this paper we will get an insight into the company Delta Airlines, which decided to set up a network design system. First of all we will briefly view some facts about Delta Airlines, and...

29 Sep 2010
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Analysis of the acquisition of Absolut Vodka by Pernod Ricard

Case study - 9 pages - Management

We choose the company Pernod Ricard because it is one of the world's leading companies in the production of wines and premium spirits. This company has now become bigger since the old rivals Pernod and Ricard have merged to form Pernod Ricard SA. Through subsequent acquisitions, Pernod Ricard...

29 Sep 2010
doc

Intercultural management : expatriate interview

Case study - 3 pages - Management

This work will address the cultural differences conducted in an interview of an expatriate. First, it is important to define culture. In its broadest sense, it is the whole complex web of distinctive spiritual, material, intellectual and emotional features of society, a social group or an...

29 Sep 2010
doc

The Apple corporate culture

Case study - 7 pages - Management

Apple Computer Inc. is an American multinational corporation founded on the first of August, 1976. Strong because of its 35000 employees, the firm dropped the word 'Computer' in 2007. Created by Ronald Wayne, Steve Wozniak and Steve Jobs, Apple is currently a significant success....

29 Sep 2010
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Managing Director of LVV - Emma Van Nijmegen

Case study - 6 pages - Management

The organizational change of LVV started in early 1996 when Emma van Nijmegen, the new Managing Director of LVV, was appointed as its head. She totally transformed the company which was non-profitable into a market-focused organization. The main goals that she wanted to carry out were to change...

29 Sep 2010
doc

IKEA's advertising

Case study - 14 pages - Management

The 'home sweet home' is back. From now on, the house will be perceived as a protective bubble which opens to the external world, and is also as a place where each one develops their personal activities. The consumers have an increasingly large choice, in the extremely vast...

29 Sep 2010
doc

Potential Market: Decathlon in India

Case study - 8 pages - Management

India is a new world power and its importance is steadily growing. The recognition was long in coming, but now everyone ranks this ancient British colony in the same place as China. India is intended to follow the same road. At the same time, Decathlon, one of the leaders in the sector of...