Operation management: industrial reality of Peugeot PSA Citroën
Case study - 11 pages - Management
During the 20th century, the world went through many evolution phases, especially in the automotive industry. Today, this industry is a very important factor in economic development. PSA is a French automotive manufacturer. In 1973 the company made a merger with Citroën, and became the second...
Advertissement Analysis 'Dark Dog '
Case study - 1 pages - Management
This document is based on the 2007 advertising campaign for ‘Dark Dog', a Guarana-based energy drink . The campaign was designed to boost product sales on ac-count of dynamic positioning. In its promotion, the brand chooses a funny picture with a young man as the main character. The scene...
Operation Management
Essay - 5 pages - Management
According to me, Operation management seems to be a complex and wide subject. Nonetheless, it is precise and very useful. Anyway, it has endured many changes during the past centuries. Operation management concerns every part of the consumption society. It is the link between all the different...
Ports Design Limited - strategic management
Case study - 16 pages - Management
PORTS Design Limited is a fashion company which is vertically integrated. It is commonly known as an, international fashion company. The main activity of PORTS is being engaged in the design, manufacture and the retail of high-end fashion garments and accessories for men and women.The brand...
Pharmaceutical Brand: Becton Dickinson
Case study - 7 pages - Management
Becton Dickinson is a pharmaceutical brand created in 1897 in the United States. By 1996 it was the world's largest producer of various medical devices such as syringes and needles. The company grew rapidly through the century and had to revamp its organization scheme in 1995 in order to face...
Magners Pear Cider : communication plan
Case study - 15 pages - Management
Magners is a brand of the C&C group, Dublin, Ireland. It's main markets are in UK and Ireland. Other C&C brands are Stag, Ritz, Frangelico and Bulmers. There are no rights for Bulmers outside Ireland. Magners was launched as an equivalent.
Corporate Entrepreneurship of Steve Jobs
Case study - 9 pages - Management
During the seminar, we used different case studies of the US management and leadership in applying theoretical concepts. In this assignment, I have chosen to analyze the CEO of the company Apple because of its particular way to lead the company that he created. Steve Jobs was trained as an...
Organizational Behavior, Delta Airlines
Case study - 3 pages - Management
Organizational structure is an important question that all companies have to face and find a solution to. In this paper we will get an insight into the company Delta Airlines, which decided to set up a network design system. First of all we will briefly view some facts about Delta Airlines, and...
Analysis of the acquisition of Absolut Vodka by Pernod Ricard
Case study - 9 pages - Management
We choose the company Pernod Ricard because it is one of the world's leading companies in the production of wines and premium spirits. This company has now become bigger since the old rivals Pernod and Ricard have merged to form Pernod Ricard SA. Through subsequent acquisitions, Pernod Ricard...
Intercultural management : expatriate interview
Case study - 3 pages - Management
This work will address the cultural differences conducted in an interview of an expatriate. First, it is important to define culture. In its broadest sense, it is the whole complex web of distinctive spiritual, material, intellectual and emotional features of society, a social group or an...
The Apple corporate culture
Case study - 7 pages - Management
Apple Computer Inc. is an American multinational corporation founded on the first of August, 1976. Strong because of its 35000 employees, the firm dropped the word 'Computer' in 2007. Created by Ronald Wayne, Steve Wozniak and Steve Jobs, Apple is currently a significant success....
Managing Director of LVV - Emma Van Nijmegen
Case study - 6 pages - Management
The organizational change of LVV started in early 1996 when Emma van Nijmegen, the new Managing Director of LVV, was appointed as its head. She totally transformed the company which was non-profitable into a market-focused organization. The main goals that she wanted to carry out were to change...
IKEA's advertising
Case study - 14 pages - Management
The 'home sweet home' is back. From now on, the house will be perceived as a protective bubble which opens to the external world, and is also as a place where each one develops their personal activities. The consumers have an increasingly large choice, in the extremely vast options of...
Potential Market: Decathlon in India
Case study - 8 pages - Management
India is a new world power and its importance is steadily growing. The recognition was long in coming, but now everyone ranks this ancient British colony in the same place as China. India is intended to follow the same road. At the same time, Decathlon, one of the leaders in the sector of...
How to negotiate with French companies?
Essay - 4 pages - Management
French people often seem unnervingly cool and worldly, sometimes even aloof, especially to Britons and Americans. This is not surprising as they are great thinkers, and they value intelligence and eloquence. Philosophy is part of a French child's education. Logical thinking and a passion for...
British Petroleum - Transformational Leadership in a Transnational Organization
Case study - 10 pages - Management
The company BP, in the past named British Petroleum is a British company, of research, extraction and oil refining founded in 1909. After its merger with Amoco, Atlantic Richfield (Arco) and Burmah Castrol, it became the largest company of The United Kingdom and the third largest oil company in...
Doing Business and Living in India
Case study - 13 pages - Management
This report is designed for companies or people who currently do business with India (ns) or intend to do so in the future. It will benefit managers who plan to work in an intercultural context. This work promises "to develop new skills for working in India" and "to appreciate the role of...
EADS and Intercultural Management
Case study - 7 pages - Management
Since the 1980s, the number of Merger & Acquisition operations has surged on the European and international markets. During the year 2000, the value of the international Merger & Acquisition (M&A) ventures was greater than $1000 billion and more than half were carried out by European companies....
L'Oreal case study: Strategic Management
Case study - 12 pages - Management
L'Oreal is a French-based company specialized in the development, manufacture and marketing of cosmetics and dermatological products. Created in 1907 by Eugene Schueller, the brand has considerably developed itself in a highly competitive market with constant change. L'Oreal has succeeded in...
Consultant-client relationship and the consequences of the role change during the consulting process
Essay - 10 pages - Management
The client-consultant relationship is usually treated as central to the nature of a management consultancy work. Though it is true that consultants need to have a clear conceptual picture of their definition of consultation, and they need to understand how the operational model they choose helps...
The application of the flexible production system to high-tech industries and services
Essay - 5 pages - Management
More than 20 years ago, Toyota revolutionized the production methods in the car industry due to its flexible production system called Toyota Production System. Originally called 'Just in Time Production', this system was built on the approach created by Sakichi & Kiichiro Toyoda and...
Innocent Drinks or how a non-corporate attitude can be an exemplary corporate culture
Case study - 3 pages - Management
My company being a small one (4 people, me included), I couldn't really write a whole essay about corporate culture. I decided to base my paper on the company that motivated me i.e, Fresh Marketing. Founded in 1998, after a very original market survey , it's main objective is to create...
Glaxo Smithkline : inter-cultural overview
Case study - 10 pages - Management
In today's markets, international trends represent a large part of exchanges. In most cases, companies act on an international level: they try to sell their products all over the world in order to find new opportunity markets. They expect to find competition-advantaged resource providers on...
Strategic management assignment: Marks & Spencer case study
Case study - 3 pages - Management
Marks & Spencer is a British clothing and food retailer created in 1884 at Leeds (www.marksandspencer.com). It is the largest retailer in the United Kingdom and the firm is listed on the London stock exchange. The company was in a terrible crisis of growth in the early 2000s. Competition became...
Business research and professional development
Essay - 7 pages - Management
Is knowledge management a key factor in performance and sustainability in the management of organizations in the modern times global competitive market place? What are the issues of this concept and what does it provide organizations? How do managers perceive knowledge management? The objectives...
Organizational development Daimler Chrysler: a failed merger
Case study - 14 pages - Management
When Daimler and Chrysler announced that they would merge, it was seen as the main industrial merger seen since a very long time. This merger was expected to give birth to a new industrial giant which was supposed to become the fifth largest automobile manufacturer worldwide. The merger between...
Revolution at Oticon : the spaghetti organization (1994)
Case study - 11 pages - Management
Oticon is a famous Danish manufacturer of high-quality hearing aids, which is based in Hellrup in Denmark. It is a niche company which was born in 1904. At that time hearing aids were not available in Denmark. Hans Demant decided to import hearing aids there as his wife was hard of hearing. The...
Intercultural management : EADS's merger
Case study - 12 pages - Management
Intercultural management is born from the process of expansion of business areas, or globalization. To expand business activities, companies can not only develop their industry on their own market, they also have to make strategic choices like joint venture, merger, acquisitions, alliances, and...
Interview with Mr Steeven Mallet, financial director of the USA subsidiary of the Clarins group
Case study - 6 pages - Management
For this assessment, I decided to interview Mr Steeven Mallet, the financial director of the American subsidiary of Clarins Group, situated in Miami. As part of our course, our classmates were supposed to go to study in New York but I have never been there before. So I thought that it could be a...
Cross Cultural Management : Expatriate Interview
Case study - 3 pages - Management
Jean Claude T is a 51 years old Frenchman who works and lives in Shanghai, China. He is married and has two children who study at the university. He was an expatriate for a French automobile company, Citroën, for many years. He has spent three years in Hungary and six years in Kuala Lumpur,...
