Changing organizational culture: A Case Study
Case study - 6 pages - Management
The leadership challenge to the organizational culture that is being examined is the transition from one store manager to another in a retail operation (bookstore) that is a store that is part of a larger corporate entity. A long-time leader of this particular store of the world's largest...
Sephora customer relationships management analysis
Essay - 10 pages - Management
The aim of this paper is to discover how Sephora has developed its power of attraction, the loyalty of its customers and prospects by setting up sophisticated and personalized customer communication strategies. Sephora is a division of Moet Hennessy Louis Vuitton (LVMH), the world's leading...
Cultural differences in management
Essay - 31 pages - Management
As we have come to a world of economic globalization, more and more companies are working in an international approach. Globalization incites a multitude of situations and intercultural relations. The company is therefore faced with an assimilation of a lot of knowledge on the countries where it...
Strategy of cost leadership
Essay - 8 pages - Management
In a market where competition is at it's peak, companies perpetually seek to win over new customers, new markets and to generate strong profits. They have thus banked on a new strategy to be more competitive: cost leadership. The strategy of cost leadership aims at directing the objectives of...
Taylorism and the structural organization of Toyota
Essay - 11 pages - Management
Frederick Winslow Taylor (1856 - 1915) was an American engineer who used the scientific organization of work (OST), which is the basis of the industrial revolution of the 20th century. The principal idea is to break up the tasks, to time the movements of the workmen to improve quality, to reduce...
Corporate culture and intercultural management
Essay - 32 pages - Management
For companies, in a climate of increased international competition, it is important to anticipate the impact of culture on the economy. Indeed, cultures influence not only the individual behaviors but also and especially the designs of the company, the strategy, the right, finance and management....
Intercultural Management
Essay - 11 pages - Management
The globalization of markets, the internationalization of companies through operations of mergers, acquisitions, partnerships or alliances have created an economic landscape where the intercultural aspect has became a daily reality for many persons in charge. Companies are increasingly working...
Managing in a global context : How managers can overcome problems arising from cultural differences of employees?
Essay - 13 pages - Management
According to the United Nation Statistics in 2003, the globe constitutes of approximately 226 countries. All these nations have their own culture. this can be more or less similar from one country to another. However, it creates a multitude of differences between individuals that managers have to...
Corporate social responsibility: The example of Air France-KLM
Thesis - 8 pages - Management
This group was created in 2004 through the merger of Air France and KLM and is now the world leader in terms of international passenger traffic. In addition, the financial results have been improved considerably over the last few years. But how is the airline group actually dealing with its...
Business ethics: The moral and ethical aspect of the French strikes
Essay - 7 pages - Management
The American newspaper International Herald Tribune (Edition from Saturday and Sunday 17-18 November) decided to do its front page about the strike in France. That shows the importance of the strike and its paralyzed effects on the economy and on the well-being of the users. But that demonstrate...
Job analysis: Marketing manager
Essay - 5 pages - Management
It's very hard to describe a job because the reality doesn't sound with the basic description. By orienting our career to marketing, we thought that it would be a good idea to analyse the marketing manager job. Direct firm's overall marketing and strategic planning programs, related with...
The international executive across cultures - France and India
Essay - 12 pages - Management
India's official name is the Republic of India and its capital is New Delhi. It measures over 3 million square kilometers for a population of around 1.1 billion inhabitants. India is located on the Indian sub-continent and can be divided into 4 topographical regions: the Himalayan region, the...
Commercial strategies and management policies of Lagardère
Essay - 16 pages - Management
Lagardère SCA is a French media and high-technology company. The Company, headquartered in Paris, operates through two business segments: Lagardère Media, which constitutes the core of its activities, and the high-technology division, EADS, in which it holds a 14.98% share. Lagardère Media is a...
Rezidor SAS: CRM in the hospitality industry
Essay - 8 pages - Management
It's a key issue for Rezidor SAS to know who its customers are and what are their needs and expectations in order to align the best strategy in order to target them and to make them more loyal. Moreover, it will allow determining who customers are the most profitable. The CRM vision of the...
L'Oreal crisis scenario (2006)
Essay - 19 pages - Management
This summary has been provided to allow top managers and executives at L'Oreal a rapid appreciation of the content of this report. Those with a particular interest in the crisis scenario management and communication may read the report to take advantage of the more comprehensive description of...
Brand management of Innocent Drinks
Essay - 10 pages - Management
“Involving ‘yes' and ‘no' bins at a festival” (Growing business: 2007) (1) It's the way that Richard Reed, Adam Balon, Jon Wright started their business in 1998 just after their course in Cambridge University got over. Innocent was designed to be a 100% natural brand,...
Corporate governance - What are the arguments for and against agency theory as a basis for understanding corporate governance?
Essay - 4 pages - Management
Corporate governance and the theory of the firm are two of the fastest growing topics in modern economic theory. Berle and Means argued that modern corporations were so dependent upon professional managers that a managerial economy had emerged, characterized by the separation of ownership from...
Change management: Oticon
Essay - 10 pages - Management
This assignment is a case study of a small Danish company called Oticon and shows how changes in the organization environment and personnel completely revolutionized the company. I have chosen this company because we have studied it in a previous course in November (Human Resources with Professor...
Information systems in Amazon.com
Essay - 11 pages - Management
Business managers are moving from a tradition where they could avoid, delegate, or ignore decisions about IT to one where they cannot create a marketing, product, international, organizational, or financial plan that does not involve such decisions. There are as many ways to use information...
US management and leadership: Steve Jobs
Essay - 9 pages - Management
The aim of this assignment is to consider the leadership style of the Apple's CEO Steve Jobs through the analysis of the articles and works connected with his business activity. Steve Jobs is the current CEO and co-founder of Apple, Inc. Steve Jobs also was the CEO and majority shareholder of...
Conceptual models in strategic management: The Boston Consulting Group growth / share matrix
Essay - 9 pages - Management
Nowadays, in a stronger context of globalisation, companies have to face more and more complex challenges such as a higher international competition, emerging markets, many economic changes or new technological progresses etc. Strategic management decisions have to be completely successful in...
The core-satellite model revisited, tracking error control, ETF's and satellites possibilities
Essay - 10 pages - Management
A core-satellite management consist in having a core portfolio made up of passive management vehicles (index funds, ETFs, etc.) with low management fees, and separately one, or several, very active satellites that are made up of funds with a strong tracking error, or even funds with no constraint...
A recursive correlation between economy and psychology: A specific focus on the new corporate governance theory
Case study - 12 pages - Management
It has always been an intrinsic issue of economy: accused of being disconnected from individuals' reality, this science has been attacked for long times, by various researchers and experts, such as psychologists. And effectively, a plethora of arguments have been provided for integrating greater...
Analysis of SNCF's information system management
Essay - 8 pages - Management
The first interest of analyzing SNCF 's ISM is that SNCF is, above all, a production business. Moreover, what interests me is the Customer Relationship Management concerning the travelers part of SNCF (not the commercial one). Although in France it is difficult to imagine that a production...
Analysis of the main organizational changes in Carrefour and the role of Informational Technology in this organizational change process
Essay - 6 pages - Management
Contrary to their considerable growth in terms of number and value, the operations of mergers and acquisitions reveals, for more than one operation out of two, a failure from the economic and organizational point of view (McKinsey 2000; Mercer Consulting 2001, 2003). The insufficiency of the...
Daimler Chrysler: Lessons in post-merger integration
Essay - 19 pages - Management
Professor Herbert Paul and student Myriam Tamim prepared this case, solely to provide material for class discussion. The authors do not intend to illustrate either the effective or ineffective handling of a management situation. The case was compiled from public sources. Abstract: The merger of...
The corporate culture
Essay - 9 pages - Management
Today, companies need to create and develop their corporate culture to transmit an image and identity. It permits to build a stimulant and attractive environment in the company and the employees feel the affiliation to a group. In this way, firms are more effective, productive, efficient and...
How can organizations tackle environmental constraints to reach an eco-efficient supply chain?
Essay - 10 pages - Management
For many years, being ecologically and environmentally friendly was not a concern for companies; they mostly focused on costs no matter how harmful their practices and processes might be for the environment. However, today, environmental issues are growing and becoming a real threat....
Corporate Social Responsibility (CSR): A multi-lateral approach to the subject
Essay - 13 pages - Management
Corporate Social Responsibility (CSR) has been a highly debated topic during the last recent years in most developed and developing countries. We can today distinguish among three main general views on the role that CSR could play in shaping companies' policies. The first view on CSR, which has...
Risk management: Risk analysis of the company Gaudin Systemes
Essay - 10 pages - Management
I have decided to focus my risk analysis on the company Gaudin Systèmes. The core of this analysis is to launch a new line of production in a foreign country, in Algeria. The best thing to do is to analyze the risk of failure in order to sue it. Moreover, the field of this activity is very risky...
