Organizational change and development
Essay - 7 pages - Management
Organizational change and development go hand in hand. Organizational occur as a result of an event, structural change, development of the business or simply there is a desire for change to meet the environment requirements. Organizational change initiatives are usually from within and companies...
Developments in management and organizational thinking
Essay - 4 pages - Management
In the era of the mass production from 1945 to 1980, companies were directed to produce identical products, with hierarchical structures, all in a stable environment. In the present “era of information”, companies must produce products with dynamic structures in a turbulent environment...
Changing organizational culture: A Case Study
Case study - 6 pages - Management
The leadership challenge to the organizational culture that is being examined is the transition from one store manager to another in a retail operation (bookstore) that is a store that is part of a larger corporate entity. A long-time leader of this particular store of the world's largest...
Firms motivations to create alliances
Essay - 5 pages - Business strategy
More and more companies are recognising that to gain a competitive advantage they may have to enter into alliances with other firms. Referring to examples, identify possible motivations for entering into a strategic alliance and then critically evaluate the possible problems that may be...
Business Plan: D'Light Handbags (2007)
Business plan - 20 pages - Business strategy
D'Light Company produces exclusive, fashionable handbags with unique lighting system build inside each product. The built in light makes it easier for the user to find the desired items in the handbag regardless of the outside conditions (during the night, in the dark etc.).The handbags are...
Lenovo case study
Case study - 3 pages - Business strategy
IBM was founded in 1911 and had a rapid growth during the following years. In 1981, IBM created the Personal Computer. Nowadays, IBM is one of the most famous IT companies. In the beginning, IBM specialized in selling computers. Then the company expanded its business to software and services. In...
Sephora customer relationships management analysis
Essay - 10 pages - Management
The aim of this paper is to discover how Sephora has developed its power of attraction, the loyalty of its customers and prospects by setting up sophisticated and personalized customer communication strategies. Sephora is a division of Moet Hennessy Louis Vuitton (LVMH), the world's leading...
Study of Nike's strategy
Essay - 11 pages - Business strategy
Sport has taken an important place in the society: L'Equipe is now the leading newspaper in France, ahead of Le Monde. The most purchased video games pertain to sports (GranTurismo, Fifa Soccer….). Young people dress with clothes (Adidas, Reebok, NIKE, Fila, Caterpillar, New Balance, Aigle,...
The motivation of sales personnel
Essay - 10 pages - Human resources
Companies do not exist without the people who work there. The main objective of the surroundings is to obtain the best productivity from it's staff as well as maximum quality. These expectations require adequate abilities, an irreproachable organization, but more importantly the motivation of all...
Cultural differences in management
Essay - 31 pages - Management
As we have come to a world of economic globalization, more and more companies are working in an international approach. Globalization incites a multitude of situations and intercultural relations. The company is therefore faced with an assimilation of a lot of knowledge on the countries where it...
Case study Renault - Nissan
Case study - 18 pages - Business strategy
A strategic alliance is an official commercial collaboration, adopted by mutual agreement between companies. The partners of the alliance share, exchange or integrate some their resources for their mutual benefit, while remaining distinct and completely independent entities. For an alliance to be...
Strategy of cost leadership
Essay - 8 pages - Management
In a market where competition is at it's peak, companies perpetually seek to win over new customers, new markets and to generate strong profits. They have thus banked on a new strategy to be more competitive: cost leadership. The strategy of cost leadership aims at directing the objectives of...
Analysis of success strategy of Starbucks
Essay - 12 pages - Business strategy
On 26 January 2004, a true "culture shock" had occurred in avenue de l'Opera in Paris. The American Starbucks Coffee has grappled with the French market with the opening of a shop and a coffee bar, causing controversy in a country with an ancient culture of "little black coffee" at cafes or...
The subprime crisis: Definitions, causes and consequences
Essay - 8 pages - Finance
Subprimes are mortgages granted in the United States to customers who are not very solvent, on the basis of an increase in the interest rate. One applies a kind of premium to a borrower when his solvency is below a certain threshold. This operation is supposed to compensate for the risks taken by...
Taylorism and the structural organization of Toyota
Essay - 11 pages - Management
Frederick Winslow Taylor (1856 - 1915) was an American engineer who used the scientific organization of work (OST), which is the basis of the industrial revolution of the 20th century. The principal idea is to break up the tasks, to time the movements of the workmen to improve quality, to reduce...
The journal Liberation and the young French readership
Essay - 9 pages - Business strategy
Liberation is a daily newspaper first created in 1978 by J.P. Sartre. Originally at the extreme left wing of the French political scheme but through the decades it has shifted to a more leftist, labor-style orientation. The paper has been facing financing issues that have been undermining its...
The Strategy of the Ikea group
Essay - 16 pages - Business strategy
In 1943, Ingvar Kamprad, a young Swede, finished his studies. He soon created a small company which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parent's farm and the name of his village. In the beginning, the...
Corporate culture and intercultural management
Essay - 32 pages - Management
For companies, in a climate of increased international competition, it is important to anticipate the impact of culture on the economy. Indeed, cultures influence not only the individual behaviors but also and especially the designs of the company, the strategy, the right, finance and management....
The strategy of MC Donald's
Essay - 14 pages - Business strategy
From modest beginnings in 1954, McDonald's experienced a steady growth until the end of 1980, reaching more than 5200 units catering to the United States on 31st December of the same year. This explosive growth was the result of a combination of three ideas which distinguished McDonald's...
Intercultural Management
Essay - 11 pages - Management
The globalization of markets, the internationalization of companies through operations of mergers, acquisitions, partnerships or alliances have created an economic landscape where the intercultural aspect has became a daily reality for many persons in charge. Companies are increasingly working...
Employee motivation
Essay - 29 pages - Human resources
Currently, companies are rediscovering that human potential is an asset. They have in fact understood that the structures and men can give a competitive advantage to their organizations. This has resulted in a significant development of focus on internal resources that must now be mobilized and...
Strategy of L'Oreal
Essay - 21 pages - Business strategy
L'Oreal was created in 1907 by a French chemist: Eugene Schueller. The latter developed a synthetic formula, called Aureole, to dye hair. He then created his own formulas, manufactured his products and marketed them to Parisians hairdressers. In 1909, after registering the articles of the...
Company strategy L'Oreal
Essay - 12 pages - Business strategy
L'OREAL, world leader in the cosmetics market, was founded as family enterprise in 1909 by the chemist Eugene Schueller who marketed products that he himself conceived and produced, at the Parisian hairdressing salons. This spirit and the values attached to it are what cements the group and...
New techniques of motivation
Essay - 10 pages - Human resources
The motivation of men has been much theorized, particularly in the past half-century. It's actually about these great thinkers to theorize on what might motivate us, for example in a professional situation. Following a survey of employees, Ronen, unlike others, tried to make an almost...
Managing in a global context : How managers can overcome problems arising from cultural differences of employees?
Essay - 13 pages - Management
According to the United Nation Statistics in 2003, the globe constitutes of approximately 226 countries. All these nations have their own culture. this can be more or less similar from one country to another. However, it creates a multitude of differences between individuals that managers have to...
Almasah international real estate: The real estate market in Dubai
Market study - 41 pages - Business strategy
In February, I landed in Dubai for the first time, after having heard so much about it. I was astonished by the number of towers already built at that time but more by the huge amount of cranes and construction sites. Therefore, I decided to do my internship for a real estate broker. I quickly...
Case study: Amazon.com
Case study - 14 pages - Business strategy
Amazon.com is one of the first start-ups to appear around the end of 90's. Following the example of Microsoft or Apple, the appearance of Amazon became a myth, the famous American success story. The founder of the company is Jeff Bezos, a Princeton University graduate. Jeff Bezos was the senior...
The democratization of luxury
Essay - 62 pages - Business strategy
One notes, a strong expansion of the luxury market at the economic level, estimated in 2000 at approximately 90 billion euros (according to a Eurostaf study). Moreover, exploratory studies promise a bright future, with the emergence of a new wealthy class, globalization, and an expansion in the...
H&M on the Japanese market (2007)
Essay - 9 pages - Business strategy
Hennes & Mauritz AB, better known as H&M, one of the inexpensive clothing fashion brand's leaders, established an expansion strategy, above all towards the East. They opened a lot of new stores in the best location, on shopping streets and in shopping centers in the United States (Beverly Center...
Business report : Veolia Environmental Services
Essay - 32 pages - Business strategy
As part of the Business to Business project, a team comprising Nicholas Dawson, Arnaud le Floch and Rouh Rouh Tan Tan decided to conduct an in-depth business study concerning a leading European waste management company: Veolia Environmental Services. Following the aftermath of “An...
